Friday, March 5, 2010
Pursue Your SEO Black Belt
Do you have a hobby? Depending on the nature of your hobby, you probably notice people with different degrees of experience and talent. I attend Jiu-Jitsu classes in Berlin, New Jersey and observe the varying skill levels.
Search engine optimization and online marketing is very similar in regards to those with varying degrees of hands-on experience and efficiency. In Jiu-Jitsu, class attendance and training with experienced practitioners facilitates the attainment of higher-level belts. What warrants the competence level and ‘belt’ of an online marketing company or SEO practitioner?
The notion of assigning belts to SEO consulting services and online copywriting services seems novel and a bit humorous, yet the notion of perpetual learning and positive progression is one that deserves reverence and interest. How can an online practitioner evolve?
Read blogs
Hosting a library of books pertaining to a specific subject area is expected of all students, yet the blogosphere addresses news, tactics, and more on a general to time-specific platform. Reading on-topic blogs can help facilitate the knowledge of search engine optimization and online marketing. Gather RSS feeds from industry-respected bloggers.
I suggest:
SEOmoz
Search Engine Land
Daniel Scocco from Daily Blog Tips actually issued a post of ‘Top 25 SEO Blogs’. The post is over two-years old, yet remains a good piece of reference.
Attend conferences
Conferences are available for a Philadelphia SEO company to take advantage of. Check for upcoming conferences in your city. SES conferences are popular within the fields of SEO and search engine marketing. Conferences offer a setting to learn new information and to meet other professionals in the industry.
Extra practice
How much do you enjoy landing page optimization, social media consulting, SEO copywriting, or other online marketing initiative? Have you considered moonlighting in order to procure your skills and make extra income? Check sites such as Elance for those seeking the services reminiscent of an online marketing agency, yet will accept the services of a freelancing professional. The ‘extra’ practice can give you the added experience to accelerate your learning.
Shadowbox
The subtitle refers to the notion of perfecting your skills on your own. Danny Dover of SEOmoz constructed an excellent post a little while back referring to ways you can become a self-learned SEO professional using only thirty minutes of your time per session. It is essential to gather the basics from respected sources, learn what direction to proceed, and then do so at your own pace. Small and consistent dedication to your craft can definitely result in eventual success and a possible SEO black belt.
Search engine optimization and online marketing is very similar in regards to those with varying degrees of hands-on experience and efficiency. In Jiu-Jitsu, class attendance and training with experienced practitioners facilitates the attainment of higher-level belts. What warrants the competence level and ‘belt’ of an online marketing company or SEO practitioner?
The notion of assigning belts to SEO consulting services and online copywriting services seems novel and a bit humorous, yet the notion of perpetual learning and positive progression is one that deserves reverence and interest. How can an online practitioner evolve?
Read blogs
Hosting a library of books pertaining to a specific subject area is expected of all students, yet the blogosphere addresses news, tactics, and more on a general to time-specific platform. Reading on-topic blogs can help facilitate the knowledge of search engine optimization and online marketing. Gather RSS feeds from industry-respected bloggers.
I suggest:
SEOmoz
Search Engine Land
Daniel Scocco from Daily Blog Tips actually issued a post of ‘Top 25 SEO Blogs’. The post is over two-years old, yet remains a good piece of reference.
Attend conferences
Conferences are available for a Philadelphia SEO company to take advantage of. Check for upcoming conferences in your city. SES conferences are popular within the fields of SEO and search engine marketing. Conferences offer a setting to learn new information and to meet other professionals in the industry.
Extra practice
How much do you enjoy landing page optimization, social media consulting, SEO copywriting, or other online marketing initiative? Have you considered moonlighting in order to procure your skills and make extra income? Check sites such as Elance for those seeking the services reminiscent of an online marketing agency, yet will accept the services of a freelancing professional. The ‘extra’ practice can give you the added experience to accelerate your learning.
Shadowbox
The subtitle refers to the notion of perfecting your skills on your own. Danny Dover of SEOmoz constructed an excellent post a little while back referring to ways you can become a self-learned SEO professional using only thirty minutes of your time per session. It is essential to gather the basics from respected sources, learn what direction to proceed, and then do so at your own pace. Small and consistent dedication to your craft can definitely result in eventual success and a possible SEO black belt.
Labels: online marketing, philadelphia online marketing, search engine optimization, SEO Copywriting
Wednesday, February 10, 2010
Small List of Big Ideas for Your Public Relations Campaign
Continuously read blogs, daily papers, and magazines
Most likely, you gravitate towards information about your industry. Just about any business is addressed on and offline in some journalistic fashion. Get to know specific writers and the kinds of information and stories they relate to the public. You may be able to offer yourself or your company as an expert cited source in an article.
In addition, most magazines have editorial calendars, which alert you of upcoming story topics. Your business can be proactive and offer insight for an eventual piece. Bloggers may also have a set list of topics to cover in the future; it may be wise to ask them.
Join organizations
Junior and senior-level executives may benefit the company by joining organizations pertaining to specific industries or joining a business organization such as their local Chamber of Commerce. Events are usually planned inviting opportunities to meet other professionals, spread the word about your company, intrigue potential investors and partners, etc.
Orchestrate fundraisers and events
Every business seeks exposure. Exposure helps brand the company and keep its name in the long-term memory of the mass public. Hosting fundraisers and other events facilitates a company's acclaim. It shows the company is interested in giving back to the public and provides a platform for the public to interact with the company brand. Hosting events are especially beneficial for local businesses that would like to begin and strengthen relationships with local customers.
Elect Company and Executives
The business world hosts a large number of business awards. Use a search engine to search for business award sites, such as the Stevies, and nominate your company and its executives. In addition, you can search for state and local award sites. It creates another goal for your company to achieve and provides proof of your company's recognition and excellence in your industry if you win.
Write Press Releases
Press releases can serve multiple purposes. It is advantageous to attempt to have one release achieve many. A press release:
- can be sent to local and nation-wide reporters and editors. Remember to write a newsworthy press release; otherwise, your release won't get featured anywhere.
-can feature multimedia such as sound and video clips. Clips augment the information contained in the content of the text.
-can be used for SEO purposes using your company's keywords and phrases
- educate the public about upcoming, company events
Most likely, you gravitate towards information about your industry. Just about any business is addressed on and offline in some journalistic fashion. Get to know specific writers and the kinds of information and stories they relate to the public. You may be able to offer yourself or your company as an expert cited source in an article.
In addition, most magazines have editorial calendars, which alert you of upcoming story topics. Your business can be proactive and offer insight for an eventual piece. Bloggers may also have a set list of topics to cover in the future; it may be wise to ask them.
Join organizations
Junior and senior-level executives may benefit the company by joining organizations pertaining to specific industries or joining a business organization such as their local Chamber of Commerce. Events are usually planned inviting opportunities to meet other professionals, spread the word about your company, intrigue potential investors and partners, etc.
Orchestrate fundraisers and events
Every business seeks exposure. Exposure helps brand the company and keep its name in the long-term memory of the mass public. Hosting fundraisers and other events facilitates a company's acclaim. It shows the company is interested in giving back to the public and provides a platform for the public to interact with the company brand. Hosting events are especially beneficial for local businesses that would like to begin and strengthen relationships with local customers.
Elect Company and Executives
The business world hosts a large number of business awards. Use a search engine to search for business award sites, such as the Stevies, and nominate your company and its executives. In addition, you can search for state and local award sites. It creates another goal for your company to achieve and provides proof of your company's recognition and excellence in your industry if you win.
Write Press Releases
Press releases can serve multiple purposes. It is advantageous to attempt to have one release achieve many. A press release:
- can be sent to local and nation-wide reporters and editors. Remember to write a newsworthy press release; otherwise, your release won't get featured anywhere.
-can feature multimedia such as sound and video clips. Clips augment the information contained in the content of the text.
-can be used for SEO purposes using your company's keywords and phrases
- educate the public about upcoming, company events
Labels: how create pr, online marketing, philadelphia online marketing, seo services
