Digital Marketing & SEO Case Studies
Webimax was given the opportunity to assist ExecuStay by Marriott in NY with their New York Corporate Housing from ExecuStay Paid Search campaign in an effort to increase qualified leads, conversions and overall booking occupancy.
Within 3 months of optimization and ad trafficking through DoubleClick we were able to see significant account successes including:
- CPC was lowered from approximately $3.19 per click to $1.31
- Reduction in CPC $0.89 over six months
- More than doubling clicks/conversions while reducing monthly spend by 40%
Golfsmith came to WebiMax with a great deal of knowledge related to SEO and Internet Marketing, but required assistance in migrating to a more search engine-friendly URL structure. The team at Golfsmith understood the importance of having a Google-friendly architecture and wanted to ensure that the popularity their pages had gained over the years would be retained even if the URL was new.
WebiMax Digital Strategists and Project Managers developed a strategy for the Golfsmith URL migration using a combination of detailed research and years of experience in web development. In addition to educating Golfsmith on the processes needed to ensure maximum page authority retention, WebiMax also provided expert advice on how the final URL structure should look for products and categories.
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WebiMax was tasked with increasing rank positions for FitClick.com (Genesant Technologies, Inc.), a community driven fitness web site. FitClick required increased traffic that would result from first page placement on high volume keywords related to fitness.
Over an extensive 6 month campaign WebiMax successfully increased marquee terms which resulted in increase AdSense revenue.
WebiMax was tasked to provide international SEO strategy and implementation for Hay Group, Inc., a leading global management-consulting firm. Efforts were scheduled to include country specific keyword analysis, content development, article writing, press releases and link building efforts for the web site’s 50 countries.
Hay Group was also challenged to provide solutions for the distribution of SEO efforts between regional content managers for implementation and support services as well as SEO training for its internal IT staff.
Upon completion of on-site training, WebiMax was able to successfully coordinate international implementation while working in tandem with Hay Groups internal IT staff.
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WebiMax organic SE efforts over the past four months have resulted in a recent spike in the amount of keywords that currently rank on Google.
As a result of new keyword rankings for high volume phrases, organic SE traffic has increased 100% since mid December (2 months). Increasing the amount of keywords that rank high results in new targeted traffic.
At this point 27 keywords rank in the Top 100 for Google, 31 new keywords total now rank in the Top 100 and 22 keywords have moved up in position rank. While we have seen significant movement on Google we look to increase the efforts on Bing/Yahoo as well.
WebiMax can provide additional case studies for your review upon request. To see more success stories, please contact us as firstname.lastname@example.org and a representative will provide further case studies specific to your industry.