About Anthony Pensabene

Guerrilla marketing is experimental in nature and aggressive.  Online marketing can be ‘in your face,’ but that’s just a figurative term.  This summer a number of brands have decided to literally get in the face of brand fans, using buses, caravans, and even fire engines to interact with the masses. A lot of marketing and read more…


  How many of you out there read on a regular basis?  In prior generations, the ‘newspaper’ was what most citizens could consider ‘objective’ information.  Today, some ‘news’ has changed (oh boy). Yesterday, the pungent taste of news became more apparent.  While enjoying some local festivities, I had a chance to speak with some citizens read more…


  He did everything he was supposed to.  He sacrificed his free time to study.  He was in band, SGA, and helped at a local convalescent home.  He got rave reviews from several teachers and the principal of the high school.  But, it wasn’t enough.  A former student of mine didn’t get into his ‘A-list’ read more…


  I just read a story in the New York Times related to Jiffy Lube and it’s recently changed and newly-lubed marketing approach.  The oil-change brand is infusing some humor into its ads and fresh-penned tagline, “Leave worry behind.” Ha ha, I get it, Jiffy Lube; you’re poking fun at consumer anxieties.  Good one!  I read more…


  Any time a business uses a third-party’s services, it’s placing itself in a vulnerable position.  This goes for any outsourcing, but especially for SEO and online marketing. How many impressions can be had regarding your campaign?  I don’t mean the traditional advertising kinds of impressions, such as the number of times drivers cruise pass read more…


  I was an eighties kid.  Some things indefinitely come to mind in reminiscence.  The lovable cartoon-like cereal characters for instance.  I mean, some of these characters were hugely influential and unforgettable.  (Channels boyhood self) Wait.  What?  Count Chocula is serving up a free figurine at the bottom of that box of junky goodness?  Where read more…