About Anthony Pensabene

  I spend a lot of time engaging in the reading/writing trenches, nestled into corners of various coffee shops.  I’ve paraded face in quite a few in my day.  So much, in fact, I think I’ve noticed some favorable marketing aspects and some which could use a caffeine-infused wakeup. Of course, a post speaking specifically read more…


  The title is a bit misleading.  I don’t know if the wealthy don’t ‘worry’ about money; but, they likely worry less than those less financially fortunate.  A lot of marketing mistakes are due to worry.  Probably a lot of mistakes in life have a lot to do with worry and anxiety… A little while read more…


As a business owner, what do you want out of employees?  We know you established a business to make money; that’s pretty obvious.  Employees are a means to business success.  But, let’s be more specific.  What do you really want out of your employees? I read a great post earlier by James Agate at Link read more…


  I don’t know who or what meets you or your marketing team’s definition of ‘king’; but, ensuring your viewers are content is pretty important methinks.  I bet those who consume your brand’s content would agree with me. Can I answer all your brand’s viewer content questions in this post?  Absolutely not.  I can offer read more…


  I walked into a coffee shop the other morning and witnessed a customer, the end user, giving the barista an incredibly difficult time.  I’ve observed such dynamics a lot in my life.  I waited on tables as a young adult.  Some people remember you are human too while serving them; others become detached from read more…


I am friendly with a retail store owner.  It’s interesting to know how much thinking some implementations warrant.  Think of a store as a Web page, only larger and obviously more interactive.  Where should he place his goods to recruit attention and make conversions? There’s a whole lot that goes into the process.  So much read more…