Tonight at 7pm EST, WebiMax presents the fourth Agile SEO – South Jersey Meetup of 2012 and we have a lot in store for our attendees!
WebiMax’s own Ryan Buddenhagen and yours truly will be offering insights into emerging digital marketing strategies such as rich content and public relations. As always, Chris Countey will be on hand to host the event and after the presentations, we’ll be offering a free, expert SEO analysis to two lucky attendees!
How to Enter the Free SEO Analysis Contest:
For office visitors:
- Join via our Meetup.com page.
- Put your business card or contact information into the Prize Cup of Awesomeness!
For online viewers:
- Join us via Webex. (All Agile SEO – South Jersey events are streamed live online!)
- Email [masked] with this subject line: I want to win a free SEO analysis!
50 spots are available for those attending our office, but up to 1,000 may watch and participate live online.
Check it out tonight at 7pm EST and remember to enter for your chance to win an SEO analysis!
In recent years, mobile Internet usage has increased dramatically and smartphones, tablets and other mobile computing devices are now the primary point of connectivity for a rapidly growing mobile demographic. For Internet marketers, reaching this massive user base is essential in creating more effective campaigns.
In order to truly achieve optimal visibility throughout social media, developing mobile-friendly sites, pages and content are a must. With Facebook and Twitter ramping up their mobile advertising efforts, it has become easier for social media marketers to build campaigns which target tablet and smartphone users, but even with some help from the networks themselves, it is still important to fully understand the metrics of mobile online marketing.
The Big Difference
The most critical aspect to keep in mind when developing mobile-specific content is compatibility. Does your site have a design that looks good and loads quickly on a tablet or smartphone? Is your rich content mobile-friendly? If not, any pages or content shared throughout the mobile Web is virtually useless. Additionally, social media marketers can take full advantage of popular apps such as Instagram in order to generate more original content geared toward mobile users.
The impact of mobile device usage on social media campaigns is already being noticed and as new “must-haves” such as Apple’s iPad Mini, Google’s Nexus 7 and Microsoft’s Surface make their long-anticipated debuts this holiday season, the market is expected to grow even larger in the months ahead. Every social media marketer should pay attention to their mobile audience and understand the value of building campaigns with this ever-increasing demographic in mind.
Every SEO wants the “perfect” link profile, amongst other things. Many digital marketers hope to one day achieve a solid link profile consisting entirely of high-quality, high-authority pages from well ranked, reputable domains. However, a majority of websites, at one point or another, have received a less-than-desirable link or two. Despite the occasional (and virtually inevitable) flaw in an otherwise pristine link profile, there is one important fact that all SEOs must remember: A few bad links don’t necessarily equate to bad rankings.
After Google algorithm updates such as Penguin debuted and affected the rankings of many sites and even caused de-indexation of others, the SEO community became extremely wary of low-quality links. Rightfully so, as such links were amongst the primary targets of the now-notorious update. In the months following the Penguin update, however, some SEOs noticed a surprising trend when analyzing their site’s link profile… a few bad links didn’t always hurt a site’s position in the SERPs.
Although “white hat” search engine optimization practitioners stand firmly behind the principles of natural, high-quality links, some sites have actually managed to avoid penalties even with several bad links pointing toward their domain. In reality, a “good” link profile is all about diversity.
Natural links from blogs or online news and media sites are important. As are links originating from relevant pages and domains. Remember, a few bad links won’t ruin an otherwise strong profile.
While tools such as the new Google Disavow are helping many webmasters eliminate the risk of particularly harmful links pointing toward their site, it can be even more problematic for a site’s rankings if used incorrectly. Even with innovations such as the Disavow tool, it is still critical for SEOs to monitor their site’s link profile closely and frequently to determine where the real concerns are.
Read more about Matt Cutts and the disavow tool related to the Penguin update.
That being said, a few bad links are not a concern for a site with an otherwise solid profile. On the other hand, a few hundred low-quality links will almost certainly negate the value of even the most authoritative sites. Overall, the best link profiles are the ones which look the most “genuine” to the search engines and as the saying goes: Nobody’s perfect.
To analyze your own site’s link profile, try our new Website Analyzer tool and feel free to share your insights on link building and monitoring techniques with me on Twitter, by email or in the comments below!
Earlier today, I read an article posted on Reuters.com discussing the impact of Twitter on this year’s historic Presidential election. One quote within the article that particularly stood out was:
“Through the course of a long and bitter presidential campaign, Twitter often served as the new first rough draft of history.”
It’s a great point and a hard one to disagree with. In fact, last night truly displayed the power of Twitter as one of the most significant public media outlets, both on and offline. A record-breaking 31 million tweets related to the election spread throughout the Web last night, with 23 million of those appearing between 6pm EST and midnight. Just after 11pm, Twitter users generated an incredible 327,000 tweets per minute leading up to the announcement of Obama’s victory. According to Twitter’s spokeswoman, Rachael Horwitz, the election was “the most tweeted about event in U.S. political history.”
Although President Obama and Mitt Romney aggressively utilized Twitter during their respective campaigns, last night’s unprecedented social engagement levels truly brought the network to the forefront of mainstream news and media.
Twitter, as well as Facebook, YouTube, Google+ and other prominent social networks, provide a level of both visibility and credibility to individuals and organizations that have proven difficult to achieve through other platforms. With both candidates extensively using social networks to help gain votes and raise greater awareness to their campaigns, the popularity of these networks has soared and only continues to grow and prove their value as promotional tools.
Last night, history was undoubtedly made as the incumbent President was re-elected. Before I was even able to get to the nearest TV or radio to find out who would be residing in the White House for the next four years, the following tweet appeared on my Twitter feed:
Today, as Obama begins to prepare for four more years in office, myself and thousands of other social media users will remember the tweet that announced his victory to the world and the instrumental role social media played throughout this historic campaign.
Although this year’s election has been the most expensive in US history to date (with a total price tag of over $2 billion), the most significant platform utilized by both Romney and Obama to enhance their visibility throughout the campaign may, surprisingly, be the most cost effective, as well. Social media first proved its worth in the political arena during President Obama’s groundbreaking 2008 campaign. The usage of YouTube and Facebook to connect with a vast, diverse audience had undeniably helped Obama pull ahead in the polls and capture coveted demographics in crucial swing states such as Ohio.
By creating a new form of “digital grassroots” campaign, Obama was able to successfully reach voters who spent more time on Facebook and YouTube than watching C-SPAN or reading political publications. Additionally, the least expensive element of Obama’s campaign proved to be the social media component, as the President’s social following was largely organic and the campaign’s online ad spend was far less than its print and television counterparts. The first ever “Social Election” was a complete success and had paved the way for future campaigns.
Fast Forward to 2012…
As the incumbent, Obama now maintains a sizeable lead in terms of social following. As mentioned by both Todd Bailey and Mike Stricker in our “Social Media & Election 2012” Web series, Obama’s following has been substantially greater than Mitt Romney’s on networks such as Facebook and Twitter since the outset. However, Romney’s campaign has placed a strong emphasis on social media and this has made the race to the White House much more competitive.
While the size and scope of this campaign has been greater than any before it, the role of social media marketing has played an instrumental role in the overall reach of the campaign. Going forward, candidates will almost certainly need to make social media a major part of their campaign efforts in order to raise awareness and establish themselves amongst the ever-expanding Internet audience.
SEO is almost constantly evolving, growing and becoming more complex, but regardless of how search engine optimization techniques change; content will always be an important component of online marketing initiatives.
While a majority of my posts emphasize the benefits of rich content and multimedia within Internet marketing campaigns, the role of blogs, articles and other on-site text is as crucial as ever before. In fact, creating more effective and “SEO-friendly” content is a primary objective of many campaigns.
Since Google’s Panda and Penguin updates made their now-infamous debuts, words like “quality” and “relevance” have become prevalent in the SEO community, but creating strong, relevant content is only the first step. Search engines actually encourage the promotion and distribution of such content and have even developed useful tools to help authors achieve greater visibility within the SERPs. The following strategies are amongst the most effective in the industry for authors and marketers looking to enhance the reach and visibility of their content:
When properly utilized, Google Authorship can be an excellent resource for content creators and can help to increase overall visibility and social engagement within Google+.
Notice how a Google search of the term “Chris Countey” returns results from sites on which our own SEO guru is featured as an author? Additionally, when Chris is mentioned by other contributors with authorship enabled, those results appear prominently on the SERP, as well. Authorship offers distinct advantages to content creators and definitely provides value within SEO campaigns.
Social Media Promotion
Outside of G+, networks such as Facebook and Twitter provide prime promotional real estate. Sharing, tweeting and liking have played a part in social media marketing and optimization campaigns for quite some time now, but using these platforms to promote blog posts, articles and other content has also helped many SEOs achieve greater success and higher visibility.
PR & Media Outreach
There are opportunities for content creators that go beyond guest blogging and social promotion. PR efforts such as press releases, media outreach and interviews provide major platforms for content creators to enhance their audience on a local, national and even global scale. Some Internet marketing firms are already offering PR services and more are likely to jump on the bandwagon in the months ahead due to its proven success.
Speaking of PR, I’ll be presenting at next week’s Agile SEO Meetup and further elaborating on the role of public relations and media outreach within online marketing campaigns. Click the link to check it out live next Monday (the 12th) at 7pm EST or tune in online via Webex.