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Author: Bruce Rymshaw

Author: <span class=Bruce Rymshaw">

Using Social Trends to Build Brand Awareness

Each year, more businesses are adopting social media marketing strategies to enhance their traditional, offline marketing efforts.  The overall reach of social networks is impressive, with the combined user base of Facebook, Twitter and Google+ accounting for about 1/7 of the world’s entire population.  However, the vast scope of social media has left some business […]

Zynga: The Road to Recovery

The social gaming company, Zynga, is facing serious financial difficulties.  Yesterday, the company reported losses in the second quarter of 2012 and the subsequent stock devaluation saw shares drop by 39% to just $3.09.  These figures indicate a decrease of almost 70% from Zynga’s initial public offering in December. Additionally, roughly 15% of Facebook’s revenue […]

A New Kind of Link Profile

Link building strategies have come a long way since the early days of SEO and search algorithm updates such as Google’s Panda and Penguin have made the process even more complex.  Formerly, link profiles existed merely to bolster the authority of pages within the SERPs.  However, the quality of those backlinks was not deemed to […]

Building a Smarter Business: How to Forge a More Effective Online Presence

In recent months, Yahoo has endured major financial struggles and the company is currently undergoing restructuring efforts to streamline their business and return to profitability.  While many experts have offered their opinions on Yahoo’s recovery attempts, the brand has yet to see any substantial improvement.  Of course, re-inventing the business model of an international, multi-million […]

Increased Authority Through Enhanced Engagement

Terms such as “domain authority” and “page authority” are part of the everyday vernacular in the Internet marketing industry, but what do they mean for online business owners?  As it pertains to visibility on the Web and greater revenue, they mean a lot. Essentially, a website or page’s authority is the prevalence it has in […]

Coming This Fall: A New Era for Internet Marketing

What do Google, Microsoft and Apple have in common?  A lot, actually; and following their respective developer conferences earlier this summer, several new commonalities have been revealed.  We now know that new tablet devices are being developed by Google and Microsoft and that Google and Apple are both looking to capitalize on their mapping software.  […]

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