About Candice Scheets

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While many Marketers make it a point to improve the user experience of their site, or the visual aesthetics of their mobile layout, one must not ignore psychological cues. These cues can encourage someone to make a purchase, or share a product with a friend via Social Media. Surprisingly enough, even the least technological species read more…


If you’re an SEO who interacts with clients, or even a small business owner keeping tabs on your traffic and visitor flow in Google Analytics, you have done the ‘Google Gasp’ a few times. It’s that moment your eyes grow wide, you lose your breath, and your stomach drops to your feet when you see read more…


As we welcome 2013, many are not just making resolutions to lose excess weight; they are also contemplating how to reduce excess spending.  As a business owner, cutting costs without cutting the ‘necessities’ while still leaving room in the budget for ways to increase revenue can be a real challenge.  Subsequently, it is no surprise read more…