Author: Candice Scheets

Author: <span class=Candice Scheets">

It’s a Jungle Out There: Using Nature to Predict Customer Behavior

While many Marketers make it a point to improve the user experience of their site, or the visual aesthetics of their mobile layout, one must not ignore psychological cues. These cues can encourage someone to make a purchase, or share a product with a friend via Social Media. Surprisingly enough, even the least technological species […]

When ‘Bad’ Means ‘Good’ In Google Analytics

If you’re an SEO who interacts with clients, or even a small business owner keeping tabs on your traffic and visitor flow in Google Analytics, you have done the ‘Google Gasp’ a few times. It’s that moment your eyes grow wide, you lose your breath, and your stomach drops to your feet when you see […]


As we welcome 2013, many are not just making resolutions to lose excess weight; they are also contemplating how to reduce excess spending.  As a business owner, cutting costs without cutting the ‘necessities’ while still leaving room in the budget for ways to increase revenue can be a real challenge.  Subsequently, it is no surprise […]

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