About Dan Heinkel

Shortly after graduating from James Madison University with a bachelor’s in English, Dan joined the WebiMax team. He hit the ground running, quickly adopting the latest SEO and online marketing techniques and blending them with his passion for the written word, allowing him to help build brands through the power of story. Now, as a Content Development Manager, he oversees a team of SEO copywriters and constantly seeks out ways to deliver more innovative and valuable content to our clients.

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I’m tired of people saying online marketing is “all about great content.”  Those people have a Kevin Costner mentality. Don’t get me wrong–I have nothing against great content.  For all intents and purposes, I hope this blog post falls under that category.  But let’s not be naïve either; great content isn’t always the most popular, read more…


People say you should learn from your mistakes.  Not me.  I prefer to learn from other people’s mistakes.  It can save you a lot of headaches and sometimes a little embarrassment. As Content Development Manager, I oversee a team of (awesome) SEO copywriters who help build and optimize content marketing strategies for our clients.   But read more…


My parents always told me not to care about what other people think of me. But, let’s be honest–we all care a little bit. Of course, we care what certain people think more than others. The high school quarterback’s opinion means a little more than the captain of the chess club. Your CEO’s opinion of read more…


Thanksgiving is just around the corner and I can taste it already.  Can you? No, I’m not talking about the mounds of savory stuffing and tender turkey smothered in grandma’s gravy (how’s that for some Thanksgiving alliteration).  I’m talking about the sweet taste of accomplishment after tracking down a coveted Black Friday deal. But how read more…


Most marketers, I hope, are familiar with traditional push-pull strategies.  But, me being me, I don’t like to assume things–we all know what happens when you do that. If you’re unfamiliar with push and pull marketing, here’s the gist of it: Push marketing aggressively seeks out the consumer, often incentivizing them with discounts and special read more…


I’m going to give you a piece of marketing advice. Are you ready? Okay, here it goes: Sex sells. If you can make your product sexy, there’s a good chance sales will spike. In the online marketplace, one of the easiest ways to do that is through your content–appealing, engaging text and product images. Your read more…