Author: Dan Heinkel

Author: <span class=Dan Heinkel">

Cashing in on Content

I’m tired of people saying online marketing is “all about great content.”  Those people have a Kevin Costner mentality. Don’t get me wrong–I have nothing against great content.  For all intents and purposes, I hope this blog post falls under that category.  But let’s not be naïve either; great content isn’t always the most popular, […]

Manager Monday: 6 Content Marketing Fails by Big Brands

People say you should learn from your mistakes.  Not me.  I prefer to learn from other people’s mistakes.  It can save you a lot of headaches and sometimes a little embarrassment. As Content Development Manager, I oversee a team of (awesome) SEO copywriters who help build and optimize content marketing strategies for our clients.   But […]

What Does Google Think of You?

My parents always told me not to care about what other people think of me. But, let’s be honest–we all care a little bit. Of course, we care what certain people think more than others. The high school quarterback’s opinion means a little more than the captain of the chess club. Your CEO’s opinion of […]

5 Must-Have Mobile Apps for Black Friday 2012

Thanksgiving is just around the corner and I can taste it already.  Can you? No, I’m not talking about the mounds of savory stuffing and tender turkey smothered in grandma’s gravy (how’s that for some Thanksgiving alliteration).  I’m talking about the sweet taste of accomplishment after tracking down a coveted Black Friday deal. But how […]

Content Marketing, Social Media, and a New Push-Pull Strategy

Most marketers, I hope, are familiar with traditional push-pull strategies.  But, me being me, I don’t like to assume things–we all know what happens when you do that. If you’re unfamiliar with push and pull marketing, here’s the gist of it: Push marketing aggressively seeks out the consumer, often incentivizing them with discounts and special […]

4 Ways to Write Sexy Content

I’m going to give you a piece of marketing advice. Are you ready? Okay, here it goes: Sex sells. If you can make your product sexy, there’s a good chance sales will spike. In the online marketplace, one of the easiest ways to do that is through your content–appealing, engaging text and product images. Your […]

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