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Author: Dan Heinkel

Author: <span class=Dan Heinkel">

The Power of Stories in Marketing

I recently read a quote from Lewis Schiff of the Inc. Business Owner’s Council who said: “Facts get recorded; stories get remembered.” Well, I couldn’t agree more, Mr. Schiff.  And here’s why. Let’s use this year’s Olympics as an example. I’m willing to bet that if I asked you what John Orozco scored on the pommel […]

How Clear is Your Content: An Homage to KISS

This is my first blog post for WebiMax and I’d hate to start things off on the wrong foot. So, first and foremost, I’d like to apologize for misleading any Gene Simmons fans.  As much as I’d love to tie The Demon and Starchild to SEO, I think I’ll save that for a later date. I […]

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