If a company is franchised, it’s safe to say that they’re doing something right. Franchising is a business practice that’s experiencing an impressive level of global growth in the current business world. Becoming a franchise is equated with success in large part because it takes a business plan that has proven to be successful to grow in such a way, and because such growth creates job opportunities and a place to put collaborative ideas to work, it’s easy to see why hundreds of thousands of small businesses aspire to join the movement.
E-commerce and online marketing is part of the reason franchising is becoming so popular on the global scale. Now more than ever, business owners have access to the tools, storefront platforms, and audiences they need to brand themselves and secure new clients.
Since helping businesses gain traction is what WebiMax is all about, the International Franchise Expo in NYC is an event we’re thrilled to attend. As the largest franchise expo in the United States, this event is an opportunity for attendees to network with over 400 of the country’s top franchises, learn how to grow their own franchises, find opportunities with others in their field, and gain insight about ways to catalyze their business’s growth. Whether you’re looking to get on board with an established franchise or seeking tips as a new franchise owner, this is an event you won’t want to miss.
No matter what industry you’re interested in, the International Franchise Expo is going to have an opportunity for you. The event is put together specifically to connect investors and those seeking opportunity with franchises that have opportunities to offer. It’s a unique and invaluable experience for franchisees to learn the ropes and find out about new and exciting industries. The event runs this Thursday through Saturday, the 20th to the 22nd, so drop by our booth if you’re going to stop in! We’ll be at booth number 373 for the entirety of the event. Hope to see you there!
WebiMax is fortunate enough to have a booth at the HBA Global Expo in New York City from now through Thursday. Guests who attend this event will get to see exhibits from some of the top brands in the beauty industry from all around the world. Whether you want to check out some new products and technology, learn about the current trends, or find ways to promote your own beauty products, the HBA Expo has it all.
As with nearly any industry, brand development and consumer relationships are integral to retailers in the field of cosmetics. Getting to know your consumers is the best way to help create the products they want, and reaching out to your customers is the best way to get to know them. In today’s technological world, this often means using social media, blogging, integrating user-created content onto your site, and marketing online. The workshops at the HBA Expo cover these points. I’m particularly excited for Beauty Goes Social: The Link Between Content with Consumer Behavior, a workshop where I hope to get new ideas about how beauty companies can use social media to market their products and make new suggestions. It’s no secret that Facebook, Twitter, Pinterest, and Instagram are huge players in the beauty industry right now, helping fashionistas and makeup artists to gather inspiration and gain traction. I’m excited to see how different cosmetic companies use it to spread the word about their products.
Beauty in the Digital Age is another workshop of interest, which will cover how “going digital” was once a way for brands to be ‘hip,’ but is now a marketing and selling necessity. I think it will tie in nicely with the e-commerce event I attended last week – digital marketing and e-commerce most definitely go hand-in-hand.
If you plan on being in NYC this week, definitely stop by our booth, which is number 1033. We’ll be set up all three days for the entirety of the event. Hope to see you there!
It was great seeing everybody at the IRCE 2013 in Chicago! Thanks to everyone who stopped by our booth; we feel the event was extremely useful and it was a great success.
The speed at which e-commerce is developing and fueling the fire of the global economy is incredible. It’s amazing how the Internet makes it possible to overcome nearly any obstacle an entrepreneur might encounter – businesses can now expand their clientele outside their locale, have an organized space to put products on display, and provide service 24/7. E-commerce is really revolutionizing the world of retail, and that’s what we focused on at the IRCE. Conferring about the changed landscape of retail in social, mobile, global, personal, and interactive aspects brought many new ideas to the table and created some interesting discussions. We were also lucky enough to be in the presence of some really great and knowledgeable speakers who shared some valuable insights.
When you think about what makes an e-commerce website successful, SEO and web development are important tools. With the popularity of e-commerce comes competition, and in order to rise above the competition, you’ve got to have a well-developed and well-optimized e-commerce website. That’s why choosing the right e-commerce platform is so important:
- A good platform gives you control of head and meta content. When you can customize your meta description, H1, title tag, and image alt attributes, your page is better optimized for Google.
- A good platform allows for URL rewriting. This makes for a well-optimized page. Similarly, a platform that let you control your redirects and 404 pages is more user-friendly.
- A good platform provides control of image handling. Some platforms will create new image URLs, which is a big don’t in the SEO world.
- A good platform is a speedy platform. As you may have seen in our whitepaper, site speed and performance is related to conversion. You don’t want customers navigating away from their shopping cart because of a slow-loading page or page error.
- Are you mobile? Of course, your e-commerce site should always have a mobile-formatted option so users can easily shop from their phones.
Don’t forget – it’s important to combine your solid platform with good social media, as it is becoming increasingly important in the online retail revolution. Social media makes it easy to target your ideal demographic – not to mention, 86% of American adults use social media daily, and 46% consult social media prior to making an online shopping decision.
Of course, these are just a few of many reasons why choosing the right platform is crucial to your e-commerce convers
Today kicks off the Internet Retailer Commerce Event of 2013, otherwise known as the largest e-commerce event in the world, and WebiMax is proud to be attending! This two-day event, taking place on June 4th and June 7th, consists of a slew of workshops and talks from noteworthy speakers for representatives from online companies to attend. Here, the guests will be able to get some tips on how to take advantage of the latest e-commerce technologies, strategize, prepare for the future of online retailing, and use social media to their advantage. WebiMax will not only be attending workshops and talks, but will be featuring our own booth as well, where attendees can stop by and get a free website analysis onsite. I’m excited to return to WebiMax with some expert insights from speakers like Al Gore, Rakuten CEO Hiroshi Mikitani, HSN CEO Mindy Grossman, and more.
So what does WebiMax, and SEO in general, have to do with e-commerce? Quite a lot, actually, and what with SEO being the ever-changing animal that it is, we can only anticipate that the relationship between the two entities will continue to grow.
Take into consideration the fact that when sites rely on e-commerce, no matter what they’re selling, they’re going to have to compete with online retail giants like Amazon, eBay, Wal-Mart, and more. However, for these sites, being smaller and more focused on a particular product is pretty advantageous. Amazon isn’t going to optimize their page for selling sunscreen or running shoes, since they’re an e-commerce site with literally thousands of categories to peruse, but a retailer that specializes in these products can (and should!). At the conference, I’m hoping to conjure up some more ideas about how sites can optimize their layout/design, content, images, and marketing to generate an organic sense of authority on the product or service, encouraging customers to trust the smaller search engine results while shopping around rather than going straight for a site like Amazon.
What I’m particularly excited about, though, is the workshop on how social media networks can be a sale-boosting sidekick. Here at WebiMax, our social media department is always coming up with fresh ideas about how to use the ever-popular social media platforms as grounds for optimization – in today’s SEO climate, if you don’t have social media profiles, you’re missing a huge chunk of your campaign. I’m hoping that getting an inside look on how other companies use tools such as the Facebook app, Youtube playlists, viral images, and general social media interaction to boost their e-commerce success. By collaborating creatively with others in the field, our social media department will be more successful than ever in driving traffic and making sales. I can’t wait to get some new tricks up my sleeve and share some ideas of my own!
Since WebiMax’s ultimate goal is always to get clients’ webpages to the first pages of Google’s results, SEO goes hand-in-hand with e-commerce more than one might think. I know that discussing e-commerce topics with those in the industry all around the world and hearing from the visionaries of the field is going to be a fruitful experience for me and the company.
Today, many business owners understand that blogging for their company is one of the most important factors in its success. While many attributes can determine success in product marketing and advertising, the facts are hard to dispute: a solid online content strategy is a must.
Search engines and social media are ever-evolving and becoming increasingly popular. Website blogs are frequented by millions on a monthly basis, yet many companies don’t properly utilize these integral marketing tools. Consumers, on the other hand, are using them. They use blogs to find the products they’re looking for and social media and search engine results to research those products before they purchase them. The bottom line is; if a company isn’t utilizing its blog, it’s losing valuable business each day.
Online and mobile sales figures are up across the board and many companies have been putting more emphasis than ever before on their blogs to increase their overall visibility. This changing marketplace is largely due to changing consumers. Online purchasing provides convenience. Rather than searching through stores, a consumer now has the option of searching, reading about brands or products and subsequently purchasing online. There’s more to it than that, though. Blogging is about achieving visibility in search engines and social media and maximizing success through content.
Any companies that continue to ignore the changing environment may have a rough road ahead. The influence of the Internet on nearly all businesses is undeniable. Can a business survive without a strong content marketing strategy today? Possibly, but it’s much more likely to thrive when its Internet presence is maximized and its website and blog are carefully maintained.
My experiences working at WebiMax have been rewarding, to say the very least. I’ve been fortunate enough to meet many great and influential people, including Sheryl Sandberg of Facebook and Denise Morrison of Campbell’s Soup Company. However, my meeting with the Mayors of Camden and Atlantic City, New Jersey at last Friday’s Southern New Jersey Chamber of Commerce event may have been one of my best experiences to date.
Lorenzo Langford and Dana Redd, the Mayors of Atlantic City and Camden, respectively, spoke at last Friday’s Good Morning South Jersey Series. Both Mayors were faced with similar challenges during their tenure in office – revitalizing the business sectors within their cities in order to create jobs and stimulate economic growth for their citizens.
Building businesses and brands can often be a tedious and intensive process. Much like Mayor Langford and Mayor Redd, marketers must find innovative and effective ways to improve the revenues of various businesses and maximize their potential for achievement and success. Camden and Atlantic City are both in the midst of their own revitalization strategies to drive new businesses into the area. Conversely, many businesses have turned to Search Engine Optimization, Integrated Public Relations and Social Media to enhance their brands.
These and other digital marketing initiatives have helped businesses grow in the competitive online marketplace. By utilizing proven methodologies while maintaining a focus on innovation and originality, everyone from business owners to major metropolitan mayors can improve their brands.