Author: Darryl Saull

Author: <span class=Darryl Saull">

Lessons learned from Lilly Pulitzer’s Marketing Mishaps

What do you get when you combine marketing mistakes and fat shaming? Outraged customers and a scrambling PR team. The fashionable ‘Queen of Prep’ Lilly Pulitzer might be rolling over in her grave as the popular floral-inspired clothing line hits the headlines once again. To recap the marketing blunder that happened in April, the collaborated […]

Tips For Accessing Old Social Networking Profiles

If you got into the social media game over a decade ago when social profiles were just starting to gain momentum, you may have an outdated profile haunting you in the vast world of the web. If this is the case, it has the potential of causing detrimental damage to your online reputation, because those […]

3 Things Your Competitors Can Teach You About Digital Marketing

You know that old saying, keep your friends close and your enemies closer? Well, in the realm of digital marketing, that phrase is one to live by. Almost every single business out there has a competitor who is trying to get a bigger piece of the pie. If it is your goal to stay ahead […]

Using Social Media to Better Manage your Business’ Online Reputation

In this age of information and social media, reputation management has become critically important to a brand’s image. Failure to recognize, monitor and manage what people are saying about your brand over social media can have serious consequences for your company’s reputation and translate into a very real decline in your bottom line. Social Media […]

What does semantic SEO mean? – Infographic

Companies must continuously adapt in order to stay competitive in the world of Google. Semantic search has already begun to change the dynamic of websites and the way they rank within search engines. Don’t let this new roll out diminish your online credibility or hurt your brand. Take action by having your website analyzed to […]

Customer Service Basics: Avoiding A Bad Reputation

If you want to have a successful business, you will need more than a great product, you’ll also need great customer service. Quality customer service strengthens the relationship you have with your customers and leads to brand loyalty and higher sales. Poor customer service can lead to a poor business reputation which is the last […]

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