MOUNT LAUREL, NJ (AUG. 21, 2012) – Inc. magazine today ranked WebiMax No. 37 on its 31st annual Inc. 500, an exclusive ranking of the fastest-growing private companies in the United States. In addition, WebiMax is the highest ranked New Jersey-based private organization on this list.
Kenneth Wisnefski, founder and CEO WebiMax, a leading online marketing firm founded in 2008, announced “in our first year of eligibility for the Inc. 500, WebiMax is pleased to be included in this famed list and be placed amongst the nation’s top tier of private organizations experiencing explosive growth.”
The 2012 Inc. 500, unveiled in the September issue of Inc. (available on newsstands August 21 to November 15 and on Inc.com), is the most competitive crop in the list’s history. To make the cut, companies had to be founded in 2008, and have achieved a staggering minimum of 770% in sales growth. The Inc. 500’s aggregate revenue is $15.7 billion, with a median three-year growth of 1,431 percent. The companies on this year’s Inc. 500 employ more than 48,000 people and generated over 40,000 jobs in the past three years. Complete results of the Inc. 500|5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at http://www.inc.com/500.
“WebiMax is one of the fastest growing private companies not just in the United States, but also in our industry,” states Wisnefski. “Our commitment to delivering high quality and innovative online marketing services to more than 800 clients worldwide has earned us this distinction and I thank the individuals at Inc. magazine for this representation.”
The 2012 Inc. 500|5000 is ranked according to percentage revenue growth when comparing 2008 to 2011. To qualify, companies must have been founded and generating revenue by March 31, 2008. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2011. The minimum revenue required for 2008 is $100,000; the minimum for 2011 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at www.inc.com/500.
Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today. For more information, visit http://www.inc.com/500.
Led by serial web entrepreneur Kenneth Wisnefski, WebiMax has become the leader in online marketing services, including a focus on Search Engine Optimization, Search Engine Marketing, Paid Search and PPC, Website Design and Development, Reputation Management, and more. The company was named to the 2012 Inc. 500 (No. 37 overall) and was also selected as one of America’s Most Promising Companies (2011) by Forbes Magazine (No. 30 overall). The company employs over 100 personnel in 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.
MOUNT LAUREL, NJ – Kenneth Wisnefski, founder and CEO of WebiMax, the leading search engine optimization firm, announced an impressive first-half of 2012, and further indicated that “WebiMax is strengthening its processes and strategically revitalizing our products to better serve clients and continue to gain precious market share in the online marketing sector.”
According to a research study conducted by eMarketer, online advertising spending will surpass print advertising for the first time in 2012, and is projected to reach $40 billion. Furthermore, online advertising spending is expected to reach $62 billion by 2016.
Wisnefski announced “2012 is a pivotal year for online marketers because advertisers have had some time to digest the results of other online marketing initiatives they have seen, and are starting to understand its real impact on brand visibility, and ultimately their revenue.”
WebiMax is certainly feeling the impact of a growing industry as evidenced by their success in the first half of 2012. Revenue is up more than 5,600 percent from 2008, and the company is strengthening its balance sheet and income statement in order to further expand operations and continue to reinvest in the company including key areas of personnel and technology / innovation. In addition, the company is on-pace to surpass 2011 revenues by a projected 150 percent.
In June, WebiMax announced the addition of Bill Slawski. Slawski is the owner and operator of SEO by the Sea, a leading online resource for industry news, announcements, and statistics. Mr. Slawski covers Google, Inc. and other related industry movers. In addition, he successfully predicted the launch of Google Plus, a social networking site launched by Google in November of 2011.
In a recent company email, Wisnefski announced “Ultimately, in today’s ever competitive global market, it is very easy for businesses to fail from poor performance. Fortunately, WebiMax has been able to leverage a growing industry and refine our processes with the changes to the global market to compete with larger and well-funded organizations. The second half of 2012 looks promising for WebiMax, as the company continues to reinvest in their core products and services and personnel. In addition, the company has experience a 200 percent increase in new client acquisition in 2012.
Led by serial web entrepreneur Kenneth Wisnefski, WebiMax has become the leader in online marketing services, including a focus on Search Engine Optimization, Search Engine Marketing, Paid Search and PPC, Website Design and Development, Reputation Management, and more. The company was selected as one of America’s Most Promising Companies (2011) by Forbes Magazine and recently awarded one of Philadelphia’s Fastest Growing Companies (2012 and 2011) by the Philadelphia Business Journal. WebiMax employs over 100 personnel in 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.
Facebook announced their Q2 earnings this evening at 5:00pm, New York time, via conference call with shareholders. The social media firm was expected to announce earnings of $0.12 per share on revenues of $1.16 billion. Facebook announced earnings of $0.12 per share on revenues of $1.18 billion which was in-line with analysts’ expectations, however their stock price is down more than 11 percent in after-hours trading.
Kenneth Wisnefski, founder and CEO of WebiMax, visited with Bloomberg today and spoke with Mark Crumpton, on his show The Bottom Line. Wisnefski, a social media expert and serial web entrepreneur, told Crumpton “Facebook’s growth is slowing down and investors are meeting it with a lot of distrust at this point.”
Facebook spent approximately $1.93 billion during the quarter, as the company continues to invest heavily in recruiting key talent, research and development, and reinvesting in current technology. As of today, the company employs slightly less than 4,000 employees.
“There is a lot of concern with advertisers right now that they are not seeing the type of return that they would like to see from Facebook,” states Wisnefski. “Advertisers have thus started to shy away from it.”
Facebook indicated that advertising revenue accounts for 85 percent of overall revenues.
While Q2 was in line with analysts’ expectations, investors were looking for more from Facebook, including a significant increase in revenues and earnings per share. The in-line results have sent the stock to an all new low since going public in March.
Wisnefski argues that Q3 should be a profitable and successful quarter as there are multiple products the company is rolling out that has not had enough time to mature at this point.
“Facebook launched mobile ads this quarter and are still in the introduction phase of the product life-cycle,” states Wisnefski. “Sponsored Stories (as they are labeled), are posts and other actions by brands and consumers that are promoted by a brand. Sponsored Stories have been effective to this point, as they have a click-through rate of 1.14 percent, almost double the rate of .59 percent for ads in the news feed of desktop users. In addition, the click-through rate for Sponsored Stories was 53 percent higher than standard ads.”
Facebook faces significant challenges ahead, none more than convincing marketers and advertisers that advertising on the social media platform has its benefits and generates a return for advertisers.
Wisnefski concluded his conversation with Crumpton with the following thought “I think Q3 stands to be better than Q2, as now the company is in position to start showing some value.”
MOUNT LAUREL, NJ — (July 24, 2012) – The egregious developments that have been unfolding in the Penn State scandal have all in society watching in great sympathy for the victims of the cases, but alongside these individuals and their struggle, is the fight for all those not responsible at the university that are now charged with rebuilding the school’s reputation as a quality institution. Kenneth Wisnefski, founder and CEO of WebiMax announced “there is a dynamic shift in the way a brand-reputation is more susceptible in the digital world”, and furthermore declares “crisis communications techniques have made major strides in becoming a digital format.”
This tragic Penn State case is another example in a long line that brings to light how brands, and their large affiliations, can be negatively impacted to a great degree by the actions of a small number. In this case, most throughout their entire community including alumni, affiliations, athletes, as well as current and future students were not involved but will be impacted by the University’s tarnished reputation.
“Now with the evolution of technology, instant communication, mobile, social media, and the 24-hour news cycle” states Wisnefski, “brands of universities, businesses, celebrities, and other entities are more vulnerable to lasting damage than ever before.”
With Penn State, those involved within the scandal made decisions that continue to have devastating effects on many people as well as the image of the university.
“One of the major problems that are evident by the University’s response is that current officials have not taken a fully transparent approach and have not been as proactive in their management of the institution’s image and reputation as they could be,” states Wisnefski.
As the amount of these cases continues to occur, Wisnefski sees a call to action for executives and marketers alike to pay greater attention to taking a more proactive brand management approach starting from the top. They must realize that there is a message in all decisions and actions taken, and a pre-emptive brand strategy forces executives to make the right decisions based on ethics first and the message that their action or inaction will send as a result.
“Those in the public eye must have this realistic understanding, that is, the best way to conduct your business and control image. But when crises do happen, there needs to be reputation control through open communications and a proactive approach,” states Wisnefski.
As Wisnefski declares crisis communications plans are making a shift from traditional response techniques to a digital format, social media plays the more significant role in modern-day crisis communications strategies. A recent press release by Gartner, Inc., states that by 2015, 75% of organizations with business continuity management (BCM) programs will include social media services in their crisis communications plans.
Facebook declared during the IPO that over 20 billion minutes are spent on the social media profile each day by their 900+ million user base.
“The difference we are seeing with Penn State University is they are not engaging their community of over 270,000 Facebook followers and 44,000 Twitter followers in their response techniques,” states Wisnefski. “They seem to be operating under an older crisis communications model that does not incorporate the use of social media and other digital components.”
However, Wisnefski also states that it is the careful planning and preventative measures that need to be in place in order to hedge against such damaging blows to a brand’s reputation.
“Furthermore, we have seen the majority of branding professionals not plan effectively and choose not to add a social media component to the crisis communications plans until such an unfortunate event takes place, and it is too late,” concludes Wisnefski.
It is in the planning states that branding professionals and marketers need to incorporate social media into their plans, as the landscape moves from a traditional to digital format.
MOUNT LAUREL, NJ — (June 20, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, announced the addition of SEO industry expert Bill Slawski (Virginia Beach, VA) to the WebiMax team. Mr. Slawski joins WebiMax as a senior-level consultant and brings with him over 15 years of experience in the search engine optimization industry.
“I am delighted to announce the addition of Bill Slawski to the WebiMax Team” said Wisnefski. “Mr. Slawski is well-regarded as an expert in our industry and has developed a professional reputation in search engine theory and innovation since the mid-1990s. WebiMax is continuously referred to as the leader in our industry and we continue to reinvest our resources to expanding our operations and adding key personnel including Mr. Slawski.”
Bill Slawski is the owner and operator of SEO by the Sea, a leading online resource for industry news, announcements, and statistics. Mr. Slawski covers Google, Inc. and other related industry movers. He successfully predicted the launch of Google Plus, a social networking site launched by Google in November of 2011.
“SEO has been evolving and growing over the past few years in directions that point towards the search engines looking at new signals such as authorship markup and reputation and trust scores for authors on the Web,” states Slawski. “Both Google and Bing are also looking to show us a more semantic web, with new knowledge base displays and results.”
Mr. Slawski announced his acceptance in a company email.
“I started promoting websites in 1996, and have been carefully tracking and analyzing patents and white- papers from the search engines for a few years at my site SEO by the Sea. I’m excited about joining WebiMax and have a team to work with that’s as excited as I am in meeting some of these new challenges the search engines are bringing to us.”
Led by serial web entrepreneur Ken Wisnefski, WebiMax has established themselves as a global leader in SEO, E-commerce solutions, social media, web design, pay-per-click management and reputation management. The company was voted one of America’s Most Promising Companies (2011) by Forbes Magazine and recently awarded one of Philadelphia’s Fastest Growing Companies (2012 and 2011) by the Philadelphia Business Journal. WebiMax employs over 150 personnel in 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.
The much anticipated 2012 NBA Finals is set to tip-off tonight featuring not only the Heat versus Thunder, but also LeBron James versus Kevin Durant. While the hype for this year’s Finals continues to build, it is important to understand the role that social media plays in this. Kenneth Wisnefski announces the following in regards to social media usage in the NBA Finals.
Social media platforms including Facebook and Twitter have been building momentum for the Finals with more fans and athletes moving the conversation online. The NBA has suffered a drop in viewership over the past few years as the likes of the NFL, MLB, and even NASCAR have continued to accumulate additional fans. Consider these statistics:
The NBA Facebook fan page has over 13 million “likes” which is significantly more than the NFL (5.6 million), NHL (2.4 million), and NFL (1.3 million), combined.
The NBA has announced they will be posting “behind the scenes” photos and videos which will cultivate this audience and draw more traffic toward watching the games.
The hype is already reaching its peak since the Finals features two superstars in LeBron James and Kevin Durant. The NBA, which has over 5.3 mi
llion followers on Twitter, has been tweeting throughout the day as this is a move to continue to bring viewers to the TV tonight.
Twitter amassed its most tweets per second (10,200) for a major sporting event in February 2012 when the New York Giants won Super Bowl 46. It is within reason to expect the NBA Finals to break this record in large part due to the battle between James and Durant.