As the Democratic National Convention begins with the Republican National Convention finished, social media will continue to keep people from across the country tuned in on the action. Regardless of what political party you support, with the use of social media those from all angles of the political spectrum can catch all the action, cast their opinion on speakers, reflect on current issues, and show support for their party.
Since social media took center stage in the 2008 Presidential election, it has become a viable means of connecting voters with candidates. Social media sites help improve campaign engagement by sparking online interest. This year, a sharp use of Twitter and YouTube during the RNC occurred, with an already expected high use of these sites to follow during the DNC.
Within the RNC’s three-day long period, over 4 million tweets posted with 14,743 tweets popping up per minute. This is a drastic increase in comparison to the 2008 convention, in which only a mere 360,000 tweets were tweeted during the two week timespan of both conventions. This year’s trends included the official GOP hashtag of #GOP2012 with the hashtag #RNC also highly used. While the DNC occurs, users can expect to see the official Democratic hashtag of #DNC2012, as well as #DNC to trend. While listening to speakers, Twitter users can reflect on speeches, argue their points on issues discussed, and you can expect to see a lot of quotes by Presidential candidates and speakers.
YouTube pages are especially hot spots for social media users to watch and stay tuned in on convention activities. This year’s RNC saw more than 2.5 million YouTube views, with over 300,000 hours of video streaming, and a view time of more than 30 minutes. In addition to listening to speakers, YouTube offers infographics and social data to keep online audiences informed of the latest numbers.
Regardless of what social media site you’re on, you can expect the conventions to be a highlight, especially with the 2012 Presidential election rolling around the corner.
Social media sites have become increasingly hot platforms for people everywhere to cast their voice. Whether giving a review of a new restaurant or sharing the latest celebrity gossip, social media sites bring people together to converse and exchange thoughts. And, they’re also the perfect place for businesses to hear the voice of customers.
Customers are the backbone of any business. If your customers aren’t happy, then you lose them, and your business ultimately tumbles. Social media sites are not only a place for people to share their thoughts, but a place for businesses to hear what their customers are saying.
Customers like to post on social media sites because they can openly and comfortably share their views and opinions on a product, service or company. Customers don’t have to wait in line or be left on hold on a phone to voice their views. Also, customers want to know that they aren’t just another person – they want to know that they are a valued customer. Through social media sites businesses can learn of what customers are saying and provide feedback quickly. Many businesses will rant about how customers matter. But as the common expression goes, “actions speak louder than words.” Believe it or not, one tweet holds a lot of value to customers. Social media sites provide customers with the attention from businesses that they want.
Social media is also an opportune way for businesses to build and maintain relationships with customers. Businesses can share the latest industry-related news and ask customers questions to obtain feedback. Also, businesses can reach a large audience fast on social media sites, and compete with other businesses to gain customers. Additionally, businesses can share content, links, videos and pictures on social media sites, and social media sites are easy to use.
Do you want to know what your customers think? If not then get started on a social media campaign today.
Over the years mobile communication has drastically changed. What started as a simple hand-held mobile phone that offered a limited amount of time to talk, but the ability to be used wherever, has significantly expanded in functionality and design. Today, with their small, compact size and various technologies and features, cell phones have not only captured the interest of people everywhere, but have become an integrated part of the lives of many. From texting to sending emails, browsing the internet to playing games, people have become heavily dependent on cell phones.
According to the Pew Internet Project, 83% of American adults own a cell phone. Also, a 30-day national telephone survey completed by the Pew Research Center’s Internet & American Life Project found that 44% of users access the internet using their cell phone. The survey also found that many turn to their cell phone to utilize social media sites and post content.
The silence during dinner is no longer because someone decided to spill the beans about your father’s surprise birthday party. Rather, it’s because everyone has their hands, eyes and attention glued to their cell phone, whether updating their Facebook status, posting a new tweet, sharing a picture of the birthday cake or checking out the restaurant’s website.
While this may cause a delay in the waiter cutting the cake, passing the utensils and serving coffee, mobile technology is the perfect opportunity for the business to reach their audience. While users update their Facebook status, they can find a restaurant’s Facebook page, follow the restaurant on Twitter, share photos on Pinterest, and browse a business’s mobile site to learn more about the restaurant.
If you’re interested in creating a mobile site to help you reach your audience, there are many factors to keep in mind.
- Keep the layout simple – While you may want to create a unique layout for your audience, remember that the site is built for a cell phone. Users want fast and convenient access to your site and easy navigation.
- Ensure your load time is prompt – All too often mobile users experience frustration because a site took too long to load on their phone. This results in users leaving your site and a potential loss in a customer.
- Avoid flashy and heavy graphics – Flashy and heavy graphics can make accessibility throughout the site difficult. Instead, focus attention on creating quality content.
- Add your social media sites – Social media sites are heavily popular today. To help you build brand awareness and socialize, add your social media sites for users to conveniently click and connect.
- Allow your mobile site to work on various types of phones – While smart phones may dominate cell phone users, remember that not everyone owns a smart phone. You should create a site that works on various types of phone to ensure you don’t miss out on a potential customer.
On September 26, 1960, millions of Americans across the nation turned on their television to watch the first-ever televised presidential debate between Senator John Kenny and Vice President Richard Nixon. The presidential candidates held four debates, in which each debate concentrated on different issues and the candidates provided their views on the issues and their solution. Referred to today as the “Great Debate,” the televised debate significantly impacted American voters, influencing their opinion of the presidential candidates.
Although today presidential candidates still debate on television and Americans continue to tune in, candidates are turning to a new outlet to reach the American people: social media networks. Social media has already proven itself an effective tool in capturing the attention of online audiences with many businesses and organizations turning to various networks to gain customers as well as build brand awareness. Everyday people also utilize social media to engage and interact with others. Now social media is becoming a political platform for people to learn about candidates and share information and their views. Users can become fans or follow candidates, post their views on candidates and their policies, and engage with others.
During the presidential election of 2008, many Americans engaged on social media networks, whether posting their political views, sharing an article or watching a video. That year the king of social media, Facebook, had 44.3 million users and the accompanying favored social media network, Twitter, had 3.4 users. However, this election, Emarketer predicts that these numbers will significantly climb with Facebook users growing to 143.3 million and Twitter users growing to 24.1 million. But, be mindful that Facebook and Twitter are only two of the more than 200 social media sites.
With the 2012 presidential election just underway with less than four months for Americans to cast their vote, candidates are using the various social media outlets to reach the American public. In fact, 62% of voters, most notably those of the younger generation, anticipate candidates to make their debut social media appearance. Also, because of social media sites, 51% of social media users will learn about the 2012 presidential candidates. It seems social media has become the new political power tool.
While print journalism has steadily declined in popularity due to the rise of online newspapers, it seems online newspapers may soon be outranked by another news platform: social media sites.
Surveys from the Pew Project for Excellence in Journalism found that more people today receive their news online as opposed to a newspaper. Of the respondents, 34% read news online within a 24-hour period in comparison to the 31% who prefer newspapers. Also, 41% of respondents stated that the majority of their news is online, demonstrating a 10% increase in favor of online newspapers. Of the respondents ages 18 to 29, 65% stated that the Internet was their main news source.
What many favor about social media sites is that content can conveniently and quickly be created, shared and distributed. Regardless of which social media site the news originated from, whether Facebook, Twitter or LinkedIn, it can instantly be shared through various other social media sites.
But, one question that lingers is whether or not the content is valuable. All too often, I as a reader, come across irrelevant or useless content on social media sites that people spread across as news.
On social media sites it seems that we only pay attention to what’s popular or what we personally favor. It’s usually whatever articles or links are highly favored among friends and followers that the social media sites recommend us to read. Facebook keeps users up-to-date as to what their friends are reading or read. While Twitter may not suggest us what to read, the site does suggest who we should follow based upon interests.
The reality is that when it comes to social media and news, it’s a matter of our social groups. However, just because content is shared on social media sites, doesn’t mean we find it valuable or useful. But, in regards to businesses, when sharing news on social media sites, it’s a matter of providing valuable content as well as content that will attract audiences.
While the differences between social media news and journalism may exist, combined together they can help an online business keep their news current and popular.
First, remember that this is your company, your business, your industry – let your social media sites become a dominate news source for web audiences looking for the latest information. Also, it’s not just about sharing any news, but what your audience wants to read about. You’re purpose on the social media site is to capture their interest. Once you surpass capturing their interest, you can expect many shares through social media platforms to occur.
It’s also a matter of ensuring what you share is relevant and fresh. No one wants to read old news or petty news. Remember, you want these posts to be shared, so always produce fresh and current content for audiences.
Many are well-aware of the various employment sites available such as Craigslist, Indeed, Monster and CareerBuilder to help in the search for a job. Users can look for a job in their related field or industry, and within a certain geographical location. While these sites are a great way to find a job, an individual’s social media presence can also help them land a job.
The idea of employers judging an individual’s eligibility for a job position according to their interaction on social media sites sounds all too familiar and not something any job-seeking individual wants to see happen. Many keep their social media presence private purposely in order to avoid being found by employers. It’s not uncommon for users to change their names on social media sites and use aliases so that employers can’t find them. They also keep their information and posts on social media sites private so that only their friends and followers can see. Many go the extra mile of protecting their social media presence in fear that their behavior and interaction on these sites will decrease their chances of landing a job.
While that may be true, there is a flip side to this argument. An individual’s social media presence can actually help them increase their chances of landing a job. Social media sites open the door for individuals to show off their knowledge and skills in a particular field as well as their communication skills. This is what employers look for in potential job candidates, so why not flaunt it?
This same concept applies to businesses when looking to gain customers. Businesses use social media sites to help in their marketing strategy and to help their online presence become known. However, how they behave on social media sites can impact whether or not they gain customers. The purpose behind social media sites is to not only showcase a product or service, but to turn visitors into customers. Let’s not forget that a business survives because of customers, and without customers, there is no business.
When businesses decide to turn to social media sites to connect with web audiences, it’s not so much a matter of just showcasing your products or services, but how you behave on these sites that will draw customers to your site. While you think your business may have much to offer, audiences may believe otherwise. Social media sites allow you to show off your company’s knowledge, skills and experience.
So, if your business is involved in social media sites, remember you’re under constant review by visitors, and how you behave can lure in or turn away potential customers.