WebiMax reviews the adage “Your reputation precedes you”. But, what exactly does it mean?
Well, to start let’s take a look at the word reputation. Wikipedia defines reputation as “the opinion of the group of entities toward a person, a group of people, or an organization on a certain criterion.” It is the result of what you do, what you say, and what other people say about you.
So, back to the original question, what does the phrase mean? The opinions that people have on you, your group, or your organization will make the first impression on them. They will most likely hear about your reputation, well before they even meet you or your organization.
The concept of having your reputation explain who you are and what you represent before you have the chance to show for yourself is exactly why it is important to have a good reputation. Other may make decisions on doing business with you, or relying on you for a certain task, or on even meeting you because of your reputation.
Businesses in particular have a need to ensure a good reputation for their brand. If it is known that their product does not work, if their services are too expensive, or if they have poor customer relations then others could decide against doing business with them.
In today’s world, one of the most influential methods of gaining a reputation is through the web. There are sites devoted to the concept. Take for instance Yelp.com. This site is a database of reviews on products, services, and businesses. If you are thinking of trying a new restaurant, you are sure to find an opinion on the food and service beforehand by visiting the site. Another method of online reputation is through blogs. Blogs are free game for reviews and opinions on just about anything. If someone likes your product they can help your reputation by posting their review on their blog. But, in comparison, they could post a bad review causing others to label your reputation in a negative way.
So, what can you do as a business to manage your reputation? Well, there are plenty of techniques out there. There are even Reputation Management Firms or SEO Consulting Companies to help manage your reputation for you. But, one of the most important steps to manage your reputation is being aware of what is said on the web. There is no way to manage your reputation without knowing who is saying what about your company.
To help manage the voice of the web, Google has designed an application that will email you alerts on whatever word, phrase, or topic you select. Setting up the Google alert system is completely free, and quite simple. Through the alert system you could monitor every time your company name, the name of any branded products, and even your own name show up on the web. The alert system lets you set the type of search, the frequency, and whether you would like to receive the notices to your Gmail account or an RSS feed.
Once you start receiving alerts, you can manage the responses to ensure a good reputation is built for your company. For instance, if you receive an alert for a negative comment, you could engage in a conversation with the poster to resolve the issue. If you receive a question regarding your product, answering it quickly will promote great customer service. Or, if you find a positive remark or review, you can thank the person for their great service.
Reputation identifies how others view you and your business. The importance of knowing and managing your reputation are vital to branding your company. Taking advantage of the free services out there will help make the reputation that precedes you a good one!
Article writing is a valuable way to market your business. Many SEO companies have used the approach for link building as well. Articles provide a means for you to capture the attention of readers while adding a link to your site or branding your company name.
Articles can be written in the form of a product review, an informational piece, a how to article, advice, a press release, and more. And, they can be posted to your website, submitted to an article distribution site, or published on an outside website. Doing so creates and opportunity for the article to reach a large audience with limited hands on work on your part.
You do not need to be a professional writer to take advantage of the article marketing technique. Just follow the simple article writing and distributing tips below.
- Find a topic that relates to your business but is also reader friendly. Being too industry specific will limit your audience.
- Do your research. Search creditable sites or books to gain a better knowledge of the topic. Be sure to cite sources for the information you quote.
- Use a clear and descriptive title. Avoid catchy and cute lines that do not explain the article enough.
- Use a pyramid approach and put the important information in the beginning. Many Internet readers will not scroll through an entire piece, reading the first few paragraphs only.
- Paragraphs should be short. When you change a thought or idea, start a new paragraph
- Use bullet points and lists for clear, concise, and to the point information.
- Break up the article into sections and title each section with a descriptive word.
- Save the sales pitch. The article needs to be informative, not a promotion of your company.
- Refrain from using too many overly complex terms or acronyms without explaining their meaning.
- Add links naturally and sparingly. The article should flow and not be overly stuffed with links to promote your website or business.
- Link to other sites as well as your own. If every link is pointing to your homepage, the article loses credibility.
- Credit an article section on your site to centralize the articles for easy reading.
- Use diversity when submitting to distribution sites. For example, do not submit multiple articles to Ezine (a distribution site) that all have links to the same url. The links will diminish in value each time. Submit articles containing links to the same url to a different platform each time and the link value will be greater.
- Search for niche sites to post articles too. Complete a Google search for the topic or industry that you are writing about and look for a credible site that allows author contributions.
Article writing and distributing is changing and evolving as we speak so be sure to stay informed of new techniques by reading blogs and websites dedicated to the process.