It’s impossible to read the latest news in our industry without noticing the tone of immediate concern that so many others have. Ever since the more recent Panda updates started taking a significant toll on SERPs linked with popular trending keywords, everyone has been pointing at Google and blaming the company for the increasingly poor performance of their websites. Add to this the shakeup with Penguin and company’s ongoing silence regarding its algorithm and it’s easy to see why so many well-known voices in the SEO community are up in arms.
When the Penguin update first hit a few months back, Google was quite forward with the reasons for why we saw the rankings drop. Citing duplicate content and heavy anchor text usage as prime elements of sites that were trying to game the system, the company came under fire by many webmasters who themselves were using these disingenuous tactics. It also certainly didn’t help that the initial version of the algorithm hit several well-to-do sites and messed up their rankings for a brief stint as well. Nearly everyone in our industry was up in arms and panic was rampant.
Of course, it’s not all doom and gloom. Months after the most significant updates, thousands of link-farming directories and sites fraught with black hat SEO tactics have finally been dropped from Google’s SERPs. While not every exploitative page has disappeared from the page one results, most keyword searches now return results that have achieved their position due to smart design and ethical SEM campaigning.
Tried and True Tactics with the Best Impact
At the end of the day, it’s those SEO companies that have used and continue to rely upon transparent marketing techniques and natural linkbuilding practices that have fared the best since the Google’s updates began rolling out in full force. Google-friendly site optimization, social media campaigning, and original and interesting content generation are all methods through which the most notable online marketers are getting their clients onto the top of the SERPs these days.
Although search engine users continue to see mainstay sites like Wikipedia appear in the top 5 spots of their queries, many non-brand specific search terms have now become easier to lock down as trending keywords for clients’ brand. And, surprisingly enough, it’s Google’s Panda and Penguin updates that we have to thank for these SEO opportunities. While the constant search algorithm revisions certainly have made all our lives a little more complicated, these new challenges are being made in the name of better content for users. And that’s something we can all get behind.
If you’re a website owner who’s noticed your site’s standings in the Google SERPs have dropped in the last 48 hours, then you’ll likely already know who (or what) is to blame for it. Back on Tuesday, Google ran a data refresh for Panda which, according to the company’s predictions, affected around 1% of its total index pages. In the time since the update, several notable SEO news networks have reported on the issue and begun asking the community about the extent of the damage.
While the overall impact of the latest Panda activity is nowhere near as significant as it has been in the past, there are still going to be at least a few webmasters who’ll find themselves scowling at the new rankings. The fine folks at Google have gotten better at informing the public of what’s needed to correct low SERP standings, but most people still aren’t quite sure how to go about improving their online properties in their entirety.
Although optimizing a website to get better traffic is a lengthy and somewhat arduous process, there are some key rules that every site owner should be following at all times that can help get the job done. Certainly everyone is familiar with the idea of having original content, high keyword-to-page relevancy, and strong outbound links, but there are also those elements of a site that are more about design than execution that tend to go unnoticed. Before you go back and start overhauling low ranking pages, consider whether you’re making good use of the site itself.
Am I Being Truly Unique?
Many business owners use their company’s website simply as a virtual storefront from which to sell products and services. While the ultimate goal of any online business page is to facilitate sales and make things more convenient for the customer, that doesn’t mean that’s all it can be. Those websites that see consistent traffic numbers and ever-increasing conversion rates are often those that offer something worthwhile and immediate to the user.
Of course, many readers would ask about how they would accomplish this. Well, as any successful SEM company would tell you, turning a lifeless site into a hub of network activity is as much as result of clever design as it is savvy SEO implementation. Many companies go about rejuvenating a stagnant domain by keeping a running blog of industry news, offering “flash sales” with limited durations on the primary landing page, and important contact information up front.
While these design choices don’t factor heavily into Google’s site crawls, they do create immediate engagement opportunities for site visitors and act as attention grabbers. This serves to boost SERP standings by naturally improving the value of the page for users.
For more information on how to go about creating a more engaging landing page, I can be contacted at firstname.lastname@example.org.
Saying that the internet is a big place is among the greatest understatements anyone can make. In our modern web-centric age, everyone is connected to each other and industries appear to grow overnight. Regardless of the service or product a business may offer, there’s always going to be a number of other organizations out there getting in a company’s way. When Google or Bing searches for an industry term bring back page after page of results of competitors, it’s clearly time to begin reexamining your online marketing strategy.
These days, being in constant contact with your customer base is absolutely vital. Although increasingly more businesses are seeking out SEO companies and web developers to design sleeker, more Google-friendly websites, many companies fail to make enough of an impact in the social media market. Yes, nearly every organization has a Facebook page and several even have Google+ profiles as well, but there are still other venues through which a company can find and secure a loyal audience. Chief among these is Foursquare.
Checking In and Cashing Out
Smartphone users are becoming increasingly familiar with Foursquare. What once started as a rather innocuous mobile network app that logs travel activity, the Foursquare community has grown to a user base that now numbers in the tens of millions. While the level of activity seen on the network varies greatly from person to person, a large chunk of this audience is dedicated to using its mobile app daily and “checking in” wherever they go. Users can choose to share photos taken at said locations, leave reviews about the quality of the establishment, or make various recommendations on how to get the best service possible.
Although the feedback a company receives through Foursquare is generally kept within the mobile app and browser-based interfaces, the network is slowly making its debut on search result pages. According to a recent story from Marketing Land, Bing’s social sidebar now includes updates from Foursquare in addition to other social media posts. For the time being, this functionality is found exclusively in Bing, but there is a chance for this data to also appear in Google and other search engines in the future.
Even though Foursquare may not have the mass appeal and total exposure that bigger social networks have, that doesn’t mean that business owners should ignore it. Simply by putting up signs or posters in your workplace that remind people to “check in” at your business, you increase the odds of raising your company’s brand recognition among the mobile user base. Since those people who befriend one another on Foursquare are constantly notified of their friends’ activity, businesses benefit by having their company’s name be seen by an increasingly diverse crowd of would-be customers. All it takes a bit of initiative in reminding clientele and employees that you’re listed on the network.
For additional tips and advice on how to use Foursquare to improve your company profile, I can be contacted at email@example.com.
Despite any snide comments that Google’s critics may have as of late, it’s clear that the company’s role in the search engine market remains unchallenged. With the Google glasses project only a few months away from going public (at least in a beta state) and the company’s cloud-based storage system now available for all users, the world’s most popular search engine company has managed to keep its momentum in light of any past missteps. At this point, the only remotely serious competition that the company faces is through Microsoft and its Bing search engine.
However, nearly all statistical data shows that Bing still tails significantly behind Google in its search engine market share. Yesterday, comScore released its monthly update for its qSearch analysis, an ongoing record of search network activity. The results of the study are what many of us would expect as Google and Bing continue to dominate search activity in first and second place, respectively.
The data itself breaks down to show that Google activity currently accounts for over 66.8% of all searches, while Microsoft’s Bing comprises a mere 15.6% of the total inquiries. Both companies have increased in use (by a few tenths of a point), but the Yahoo! network experienced yet another drop in activity (down to 13.0%). According to the numbers from comScore, it would appear that any gains made by Google and Microsoft are a result of Yahoo’s decreased share.
Playing to the Crowd
Whenever one researches the latest SEO trends and tactics, inevitability the most consistent advice a person sees is always to improve his or her site’s clout with Google. Although there is a fair amount of competition gunning for the company’s much sought-after top spot in the search engine market, the current data shows that any potential upset is, at best, years away. For the time being, it’s essential that SMB owners and internet advertising gurus stay the course and apply the bulk of their optimization efforts towards Google SERPs.
Of course, the big question is how to get the domain authority and page ranking with Google that e-marketing consultants harp on so much. While the road to the page one search results can be a lengthy one, expert SEO companies are here to help businesses get the traffic they need to thrive in today’s economy. As the internet continues to pervade throughout every corner of the globe, the number of potential site visitors and customers one can see only continues to rise. As such, it’s vital that companies get their online properties Google friendly or face being left in the dust by the competition.
Should our readers have any questions about basic tips for SEO perfection, I can be reached at firstname.lastname@example.org. I am more than happy to answer any inquires you may have.
Google’s ongoing efforts to push its social network’s exposure simply cannot be ignored. After having updated its Google+ Android app last month, the networks’ mobile users were treated to flashy new animations and larger displays for profile images. At that time, Google also announced that an update for the iOS version of Google+ was already in the works and would arrive with some additional functionality.
The promised update actually ended up coming out today and, for the most part, it features pretty much exactly what has already been seen in the Android version. On both iPhone and iPad, Google+ users can expect to experience a more attractive user interface that puts the emphasis on profile content above UI elements and the like. Additionally, the new update adds further support for multi-touch capabilities and integrates Apple TV into the device for Google Hangouts. Google has also promised that future updates will add in Google Events features.
Capturing that Vital Mobile Market
Although Google+ continues to struggle in its attempts to catch up to Facebook’s average monthly sign-up rate, Google is taking the right steps in trying to capture that market. Aside from the obvious benefits of a cleaner looking and better operating interface, the new update to the company’s social network is sure to take advantage of the eye-catching retina displays seen in Apple’s newest line of products. Seeing as every new buyer of the iPad 3 and Macbook Pro is looking for that killer app to show off their beautiful screens, it wouldn’t be surprising to see more people download the newest Google+ app even if as just a show piece.
As any successful social media company knows, getting people to take notice of a site is the essential first step to gaining conversion rates and increasing unique visitor traffic. Even if the initial download of the updated app is due to little more than curiosity or passing whim, Google+ now stands to improve its reputation with Apple users. As a result of this, those companies that are currently listed on the company’s social network could gain more attention in turn. What matters is that business get listed on Google+ before Apple users move on to the next big thing.
If you’re looking for a social media company to help take your small business to the next level, I can be contacted at email@example.com for further advice.
It’s a mistake that both SEO firms and users see time and time again. As more small business owners decide to market their company properties through social media, they end up blundering through the process with little results to show for their efforts. So the best and brightest minds of the faltering business scratch their collective heads. What are we doing wrong? Why aren’t people following us? Why aren’t they sharing our posts?
The fact is most businesses inevitably find themselves operating almost identically to every other company out there. Although every marketing consultant will try to tell you that Facebook can be a goldmine for conversion rates (and it certainly can), many people are disillusioned by the standard sales pitch. While any social media user can become the potential patron of a business, posting content that focuses exclusively on selling goods or services only serves to turn away would-be followers.
So how does a business actually manage to improve itself on Facebook or Google+ without relying on conventional sales tactics? The answer lies in being able to build up fans for one’s listing, as well as finding ways to engage users and motivating them to share your content. Being effective on social media begins by soft selling your brand and getting people to trust you in a variety of ways.
Keeping the Tone Casual and Entertaining
Although a company will want to maintain an air of professionalism when creating content to be shared on a social network, that doesn’t mean it needs to be stuffy about how it’s properties are being presented. Social media users react quite strongly to feed updates and shared images that are as every bit as interesting as they are informative. It only makes sense that people click on those links that are most relevant to them, and so a company should be doing what it can to take advantage of this.
There are multiple methods which can be employed when trying to find content which appeals to one’s potential demographic. Major news magazines and feature-based writing is always a good draw, especially when the sources of these pieces are well-recognized outlets. Video is also an incredibly popular means by which to grab users’ attentions. There are also multiple other forms of media that SMB owners can use in as well, such as regular podcasts from the company or Q&As.
Encouraging Users to Keep Coming Back
In the business world, no one wants to feel like they’re just a customer. Part of the joy of social media comes from being able to build up connections with people and groups you may never see for yourself. This is something that every company will want to keep in mind when posting. Should a business’ update or posted content receive comments from users, then a representative should do what he or she can to reply to posts and keep that momentum going.
If a user begins to feel that his or her presence means something to a business, a certain level of trust is earned that will prove invaluable in converting followers into future clientele. This level of trust also improves the impact of those overt sales pitch-related posts that a business may make from time to time. Simply put, a user who has grown accustomed to dealing with a company will be far more likely to click on posted links for time-sensitive bargains, upcoming promotional events and any other revenue-centric activity.
Of course, it doesn’t hurt to enlist the aid of experience social media companies so as to streamline these efforts. Should readers have any additional questions, I can be contacted at firstname.lastname@example.org.