About KenWisnefski

How can they compete? Small Businesses playing in the Major Leagues

There are more than 23 million small businesses in the United States, representing 54 percent of all U.S. revenue.  While the majority of these firms oftentimes have smaller marketing budgets versus larger firms, competing against the majors becomes an integral ...

Is Facebook Making a Comeback?

Less than 2 months after Facebook’s botched IPO, the social media titan seems to “want” to make a comeback and win over investors once again.  The company is developing a “want” button, aimed at creating a virtual wish-list for their ...

Facebook’s Varying Advertising ROI and Inherent Vulnerability Raise Concern Over Its Long-Term Ad Viability

Since coming online in 2004, Facebook has risen to the top of the social media landscape and asserted itself as the essential platform for connecting with people over the internet. Now, with over 900 million users, it is extremely popular ...