About Kenneth Wisnefski

For years, Amazon has been viewed as the cream of the crop when it comes to fast, dependable delivery. With their pristine reputation, more and more larger brands integrated their products into the Amazon shopping feed and innovations like Amazon Prime made online shopping more and more common.  However, Amazon’s reign at the top has read more…


Yesterday, a live Twitter session that the National Football League hosted directly with their commissioner, Roger Goodell, certainly created a lot of interest. With the NFL draft only days away, the notion of stirring up some buzz likely motivated the NFL to “expose” Goodell to the millions of fans waiting with questions. As one would read more…


With the outpouring of new Top Level Domains hitting the market, the question everyone is asking is how Google will treat these new extensions. While Matt Cutts has come out and directly stated that the new TLDs won’t be given preference over existing .com’s, I do feel strongly that over time these TLDs will begin read more…


While social media has dominated discussions related to marketing, the question that often arises is how to effectively leverage social media for a strong return on investment. The ability to see value has been harnessed and realized through Facebook, Twitter, and to some degree LinkedIn and Instagram, but the platform that has Internet marketing experts read more…


At the dawn of the Internet, the focus by advertisers was on broad, mass appeal advertising. Brands were consumed with generic level keywords and dominating positions around these terms was the sole focus of many companies – and make no mistake, it worked well for those fortunate enough to dominate the search landscape. Over time, read more…


One of the most difficult things to do is revive a dead brand, but I have to give Yahoo credit for doing everything they can to make it happen. I recall the days that Yahoo was the champion of the search space and “the” place to go for online news. They were the success story read more…