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Author: Lynn Whitley

Author: <span class=Lynn Whitley">

The Past, Present, and Future of Linkbuilding

Link building is a valuable practice for businesses looking to gain visibility online, yet as Google learns more about its users, its algorithms continue to evolve to make it more and more difficult to build the kinds of links that help grow businesses.   However, the fact that it’s getting harder does not mean that link […]

The Importance of Online Reputation During the Holidays

During the holiday shopping season, it’s important for companies to pay attention to both how they are conducting business and what customers are saying about them. According to Statista, retail e-commerce sales during November and December of 2013 amounted to $46.55 billion, up from $42.29 billion in 2012. Studies also show that 80% of today’s […]

The Secret to Increased Conversions and More Revenue for Your Business

One of the most commonly asked questions is “How do I increase conversions on my website?” Conversion Optimization is the practice of increasing the percentage of visitors that are turning into sales or leads by testing adjustments to on-page elements, such as landing page design alterations, changing the color of a button, and adding calls […]

Email Marketing By The Numbers: An Infographic

Email marketing is a great strategy to educate others about your business and nurture leads. Email marketing allows you to keep in touch with potential and existing customers by letting them know about news within your industry, business promotions and sales, and more. So why invest in an email marketing campaign? We’ll let the statistics […]

Video Transcription: What Does It Have to Do with SEO?

The way we share content continues to evolve and people are always looking for new and innovative ways to present thoughts and ideas. While video has been around for a while, it hasn’t been extremely popular for SEO in the past. Previously, there was really no clear-cut way to optimize a video like you can […]

Optimizing Your WordPress Content 101

Many of us use WordPress for our daily, weekly, or monthly blog posts, but are you optimizing your content technically to the fullest extent? WordPress has been the choice over Blogger for search engine optimization enthusiasts and serious bloggers for years because of the customization it allows. Unlike Blogger, WordPress offers a variety of plugins […]

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