With Google’s increased scrutiny of link profiles, there is some debate on whether or not guest blogging is beneficial to businesses. However, if done moderately with the right partners, guest blogging can be extremely valuable. Guest blogging isn’t only a link building tactic; it’s also a great way to build your credibility, your community, and expand your customer base. When you decide to guest blog for someone, it’s important to put your best foot forward to produce high quality content. After all of your hard work, you don’t want the result to be posted just anywhere – which is why it’s vital to find a guest blogging opportunity that fits your needs and will be the most successful.
When guest blogging, it’s important to consider your audience, as well as the tone of your content. The difference between a conversational tone and a more scholarly article will define what type of blog your piece will be hosted on, which can help you to narrow down your options.
Below are five steps to finding the right guest blogging opportunity.
- Search for potential blogs to host your content on
- Check for domain authority and link profile
- Check for engagement
- Begin building a relationship with potential blogger
- Reach out to blogger with guest blog proposal
The easiest way to start off is by using Google Blog Search. Try using some version of [inpostauthor:guest "keyword"] or [inurl:guest "keyword or topic"] and see what comes up. If you find that the results are few and far between, try using a broader keyword. There are also a variety of guest blogging platforms on the web that allow you to meet up with other bloggers.
Credibility and quality go hand-in-hand, but sometimes it may be a little difficult to tell how authoritative a blog is simply by looking at it. To get a clear-cut answer, you can easily take a look at the blog’s domain authority and link profile. You can do this by installing the SEO Moz toolbar onto your browser or typing the URL of the blog into Open Site Explorer.
Social media is an important aspect of choosing a blog, and is a tell-tale sign of the blog’s engagement of its readers. Search for posts and look for comments readers have left, as well as options to share via various social media outlets like Twitter, Facebook, Google+, and LinkedIn. Take a look at their Twitter page and see what kind of following they have and how often they interact with their followers. The more interaction, the better!
Once you’ve found a blog that meets your criteria, building a relationship before proposing a guest post is key. Share their posts, comment on their content, and interact with them via social media.
Let them know why you think it’s a good fit for their blog and tell them how you can help promote the post on your end.
Guest blogging is a powerful aspect of content development that is designed to connect with people, build relationships, and find qualified leads for your business. By finding the right opportunities, you can rest assured that your time was well-spent.
On average, 8 out of 10 people will read a first paragraph, but only 2 out of 10 will read the rest of a blog post. So if you’ve gotten to this point, you are part of the 80% of people who read the headline copy. Now, with the tips below, you can ensure your readers join the 20 percent who enjoy the entire blog post.
Regardless of how good your content is, if the intro doesn’t grab the attention of the reader, it’s no use. You have probably wasted your time writing a complete post that your audience simply won’t finish reading.
While blog posts are ideal for SEO purposes, as well as ways to spread interesting and engaging content, your opening statement should leap off the page and get readers engaged. As the first thing readers see, it should give readers a clear idea of what to expect to read. To ensure your posts are being read, here are a few tips on creating unique and captivating blog posts openings.
Have you ever found yourself completely caught up in an article? What was it that grabbed your attention? See what I just did there? I got you thinking by asking a question.
Questions engage readers immediately as a way to get them thinking while setting the tone of your blog posts as well. By asking a few questions, readers already have their wheels turning and have a good idea of what the blog post may be about.
- State Facts
79% of people scan web content rather than read it word-for-word. By stating a fact such as statistic as an opener, you are showing readers that you’re giving them well-researched and therefore reliable information. You can use facts to give readers a better idea of where the blog post is going.
- Quotable Quotes
“Blogging is good for your career. A well-executed blog sets you apart as an expert in your field.” Capture your readers’ attention with a quote and set forth the overall theme of the post. Whether you quote an opinion or words of wisdom, the quote you choose should set the stage for the rest of your content.
Writing a unique and captivating opening for every blog post is important, but it is only half the battle. Engage your audience by creating user-friendly content including bullet points, lists, subheadings, relevant links, white space, and various forms of media. Blog posts are ideal not only for SEO purposes, but for solidifying your stance as a thought leader in your specific industry. Ensure that your blog reflects this by creating appealin
When writing for your site, it’s true that content is key and plays a very large part in increasing conversions and keeping people coming back to your site. However, there is a big difference between user-friendly content and… well, not-so-user-friendly content. Consider what draws your attention – would you rather read a list of key points with subheadings or lengthy paragraphs of copy? Personally, and I think it goes for most people, I tend to scan things before I read them and if I find something interesting, I go back and read the rest. A good thing to keep in mind is that if it looks like a research paper, chances are users are probably not reading it.
However, creating ‘easy-to-read’ copy is a lot easier said than done but because it’s so important, it’s vital to understand what it takes to create user-friendly content.
The Key “Points” of Readability
- Bullet points provide an easy way to break up text and draw the readers’ eye to the most important points (see what I’m doing here?).
- Lists, again, are a great way to break up content to make your content appear more user-friendly. From numbers to bullet points, lists are the perfect way to wrap up your key thoughts without overloading the user with text.
- Bolded subheadings also aid in breaking up text and let the reader know what they’re about to read. This makes it easy for the user to skip around the page to read only the parts the interest them.
- White space cannot be stressed enough – don’t make your web pages look like research papers. You can use short paragraphs with white space in between to make it more readable and easier on the eyes.
- Mixed media is another way to break up text to make your site content more readable. From pictures to videos, give your reader something to look at that relates to your content.
It’s About Design, Too
While content is a key component to a great site and has a strong influence on readability, there are certain web design aspects that also affect your website’s readability. Aside from keeping content short, concise, and to the point, it’s also important to ensure your website’s design is effectively conveying this content. Things such as alignment, color contract, and font all play a part in making your site more user-friendly.
- Font is often the most overlooked aspect of web design but is also one of the most important. Always use legible font sizes and font types that are web-safe.
- Contrast is important when it comes to readability. Light grey text on a white background may look slick to you, but for someone else, it may be completely unreadable. Similarly, if you have a dark background you should probably make the text as light as possible. While contrast is important, color is also important in creating an attractive web design so don’t be afraid to use it!
Alignment also plays an important part in readability. Not only does it look nice but scattered web components look unattractive to the eye, reducing site readability.
It’s important to keep content simple and to the point, while making use out of lists, white space, and subheadings. The implementation of a good design has a huge effect on readability as well. While there is a large variety of things that affect your sites readability, content and design play a large part and oftentimes go hand-in-hand.
Long gone are the days where stuffing numerous keywords into a blog post or article is considered the norm for Search Engine Optimization. Whether you’re an SEO professional or are just beginning to explore the world of SEO, you’ve probably already found that this field is an ever-changing industry that loves to keep everyone on their toes. The best method to remaining on top of the latest SEO trends is vigilance accompanied by knowledge of the past and present.
Previously, writing for SEO included a large amount of keyword-stuffing and concern with keyword density, making for not-so-interesting articles. Because in the past, blog posts and articles were written with a search engine in mind rather than an audience, content became “spammy” and people were uninterested in reading or sharing this content – content was created simply for the value of the link. Past content was also text-focused and title tags and Meta descriptions were often unhelpful to the user as they were used mainly for keyword value.
Today, post PANDA and PENGUIN updates, writing for SEO is all about creating shareable, interesting, and diverse content. Keyword density is not overly important and you risk your content being marked as spam when keyword density is too high. As demonstrated in this blog post, content doesn’t only include text. Today, content includes photos, video, infographics, and more, all which hold SEO value.
Check out the infographic below to see how writing for SEO has changed over the years: