Author: Mike Stricker

Author: <span class=Mike Stricker">

All I Need to Know About User Trust, I Learned from the Superheroes

User Trust Isn’t the Only Thing – It’s EVERYthing. Conversion Optimization has taught me… If a User does not extend Trust to your website, they are not going to communicate or transact. The lessons seem familiar. Could it be that I learned all I need to know about User Trust from the Superheroes? Loss of […]

Google I/O/U

Google I/O wraps up today, and now it’s opportune to highlight the coincidences of trends and announcements that Google is trumpeting in their Google gloryfest. My approach is to examine each of the highlights from their 3-hour keynote (!) and point out, from a business and web user perspective, what’s missing. Google has had their […]

Reputation Management Made Easy

You are your reputation. Search engines are a great tool, but they add to the vulnerability when the wrong information gets exposed online. It doesn’t matter whether the misinformation is from neglect, a disgruntled former employee or a jilted lover, the damage can be real and sometimes, devastating, both socially and to one’s career. People […]

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