Author: Ryan Buddenhagen

Author: <span class=Ryan Buddenhagen">

A Look at Ad Spend Around the World: Current and Futures Numbers

Advertising online has been growing with a significant pace for years and is accelerating across the globe. This is a positive indicator for economic outlooks as agencies and businesses are spending money to reach their customers. Secondly, this is a positive indicator for the health of online marketing and advertising on the platform. Many top […]

A Closer Look at Facebook Exchange and Real-Time Bidding (RTB)

As reported extensively last week when Facebook’s quarterly earnings were made public, they are actively looking for additional ways to increase their revenue from all corners of their business. Our CEO, Ken Wisnefski talked with Bloomberg TV about Facebook, their latest earnings, and the direction of the company going forward. Check out the video here, […]

Handwritten Search: Google’s New Offering

Google continues to roll out new offerings with their primary product: search. Moving into the mobile market, the social space, and other areas, Google has constantly been trying their hand at new functions, growing their reach and relevance, and for their sake, an ever-increasing user-base that enjoys what they offer. Even in the midst of […]

Revenue From Social Media Continues to Rise, Jumps 43.2% to $16.9 Bill

Amid the controversy of Facebook’s IPO several months ago, there has been considerable debate on not just the viability of advertising on Facebook, but doing so across social media platforms. The potential was always there, but its sustainability for generating revenue over the long-term has yet to be fully proven. Now, with new research out […]

Marissa Mayer as CEO Sheds Light Into Yahoo’s Future Potential

Marissa Mayer has been a larger player at Google through her 13 years there. She was the 20th employee and has held different positions on her way to the top, from designer and engineer to product manager and VP of various projects. She has a focus on end-user design for various products and platforms, and […]

Google+ Lags in Activity But Tops Customer Satisfaction Index

Customer satisfaction has always been important regardless of product or service type, and even industry. We all instinctively know this, experience it as consumers ourselves, and try to deliver it for our own customers if applicable in your line of work. Now, it is a unique exercise in addressing customer satisfaction for social networking platforms […]

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