As part of our continued international expansion, WebiMax is pleased to announce it’s official entry into the Chinese market and its strategic alliance with Oceania Media as an authorized reseller. Our WebiMax China office has been in strategic development and testing for quite some time and with the successes we have seen it was a natural decision to amplify our presence within region. A WebiMax China web site is to be launched within the next month to support Chinese businesses targeting English speaking prospects and customers.
WebiMax Founder and CEO Ken Wisnefski previously noted, “WebiMax’s growth has been outstanding. Due to our tremendous success, there is a high demand for quality SEO services in international markets”. This is continued evidence that as WebiMax entered into the European and Australian markets and continues to thrive that we can also position ourselves in a market place that we have seen accelerated growth in.
In China we recognize not only a strong economy but a continued need for advanced Internet marketing services. WebiMax has pioneered strategies across all mediums within the industry including SEO, Paid Search, Social Media and Brand Management. Our experience within the region over the past years has allowed us to fully understand the areas dynamics and to develop strategies and processes that have proven successful for our growing Asian client base.
With our central office located in Shanghai, WebiMax China is focussed on the Pan-Asia market. Future expansion for 2013 include Central and South America.
For more information regarding Oceania Media visit http://www.oceaniamedia.com
It’s vital to have a definitive, long-term marketing goal in place for your business in order to truly achieve a greater presence and earn more business within the vertical or verticals it serves. While virtually every brand can benefit from a solid digital strategy, it is important to remember the various components that are integral in creating your own “game plan”.
Why Content is Crucial
Content is the cornerstone of any website, not only from an SEO perspective, but from a more human perspective, as well. It is necessary to consider who your online brand is geared towards and which demographics your business is trying to reach. Ask yourself these three questions when structuring any content for your brand:
“Who will read this?”
“Why will they read it?”
“Will this content provide value to the reader?”
All content on your business’ site, including blog posts and even supplemental content should provide some level of SEO value as well as have an informative and entertaining “edge” to truly stand out to the reader.
Targeted Content for a Relevant Audience
While the quality of your content is a definite factor in determining your site’s rankings and overall SEO performance, it is essential to ensure that your content (both on and off-site) is targeted toward your consumers or clients.
Even blog posts and social media content should be seen as an opportunity to captivate your audience and drive more valuable traffic and potential business to your brand.
Refresh Your Pages to Engage Your Readers
Content Management Systems are a major asset to business-oriented sites or any sites which require frequent updates or changes. These platforms make it easy for even those with limited knowledge of HTML or other advanced programming languages to create fresh content on-the-fly in order to keep site viewers engaged and keep content up-to-date and relevant.
These guidelines are the key to developing a winning content strategy for your brand and bringing your site to the forefront of search results and maximizing your business’ potential for success in the digital marketplace.
I speak with many business owners regarding their web sites, business objectives and challenges and routinely provide them solutions along the line of what an agency can do for them (or even what they can do for themselves). These discussions are well received and provide a road map for work to be done. A common theme I hear is that business owners know what needs to be done and have been told some of the strategies before but the drop off then happens after the consult. So, is it a consultants responsibility to provide insights that both can and cannot be implemented?
More often than not SEO’s can be consumed with consultant remorse. Holding back on suggestions because they know the client (or the agency) can’t implement. Cost may be the issue or technologies and resources. I find myself bullet pointing many of this resource intense work and labeling it as such and explaining to the the client these are some additional thoughts that would provide value but come with much more detail and work to uncover.
But what about the SEO consultant that throws everything out at the client?
I’ve seen great consulting documents and presentations that have done just this. This certainly gets a client amped about the opportunity. Then the fall out of a consultant no longer being involved or the additional time/resources to do the work that wasn’t relayed up front. I think it’s an injustice as SEO’s to flex our brains too much without understanding the scale and scope of the project prior to engagement.
Ideas without execution are hallucinations – Thomas Edison
This year we are guaranteed to see many SEO best of 2012′s and forecasts of 2013 for SEO and Internet marketing strategies posted on sites within the industry. I too have posted along the same lines in recent years and it comes as no shock that those of us who follow the blogs and news sites are pretty dead on when we post what we can expect.
You see, SEO isn’t that much of a mystery. It’s knowledge and hard work coming together. There are so many smart thought leaders in Internet marketing that are paving our way toward identifying the on-going best practices for success. The best questions I hear from prospective clients when choosing WebiMax as their consultant agency are formed around the fact that they want to see tangible suggestions. Ideas that can be worked on. No fluff.
Less is More
Less can always be more in a consultant engagement. Five pages of real strategies that can be worked on successfully vs. 50 pages of grandiose ideas and intangibles will be far more valuable in the long run.
So, this year I am going to steer clear of the authorship, brand & trust rank as well as the decrease in technical on-site priorities. It’s clear that PR and Social media have had the greatest effect in 2012 on Internet marketing and, not withholding any major modifications or penalizations in how we use PR distribution services, this should drive us through the upcoming year.
I think the best things we can do as consultants is not to just speak, but to be actionable. It should not be common place for as an SEO consultant to provide (or recite) current SEO strategies and trends without properly evaluating each client as a unique challenge.
Lastly, always make yourself available for your clients post-engagement. If you are going to recommend it as a consultant than you should be in tune with the strategy as it is being deployed and running. What are some of the ways you have engaged with consultants in the past? Have you had similar situations?
Let’s be honest, the SEO industry has been marred by scams in the past. Less than reputable companies would often promise things that there was no way of honoring and use unfair measures to attempt to keep their word in order to syphon more money. These promises included getting a company on the first page of Google rankings for a keyword within a short amount of time, saying they’ll submit a website to thousands of search engines and, most comically, they have cracked the Goggle algorithm. All of these are not true, involve deceitfulness or require broad interpretation of the promise in order to live up to it. These are just some of the many ways SEO has been linked with scams.
So when SEO and scams are linked together, it is often because of this stigma against the industry. Luckily, the SEO markets has cleaned itself up – with the help of Google, which we’ll talk about in a sec – and SEO is now a term that coincides with ethics and fair business practices. Businesses today can benefit from the help of Webimax and other SEO companies that have developed strategies that work within the guidelines put forth by different search engines. So what would a typical strategy include?
- On Page Optimization: The typical campaign will make it a point to take a look at the load times and other issues that may be off-putting to a visitor of the site. In addition, onsite content modification towards specific keywords and themes will allow those who are searching for specific keywords find your site.
- Offsite Optimization: This may include everything from guest blogging onto other sites, content that offers back-linking and more. The key is to build more authority to your page by building natural links back to your site.
- Social Engagement: Social signals are increasingly having a larger impact on search engine results and page hits. A typical social media campaign will include frequent updates, content enhancement, networking and more in order to bring your social engagement up.
These are just some of the many ways Webimax and scam don’t go together. Google has indicated that scams and Black Hat methods would not be tolerated through algorithm updates that have penalized those with linkfarms, invisible content and more. Because of this, ethical SEO companies like Webimax are becoming an increasingly important part of SEO and internet marketing as the industry aims to clean itself up even further.
It doesn’t take an SEO consultant with his finger on the pulse of the industry to recognize the breakneck speeds of which SEO is changing. In the last two months alone, Google has announced a total of 65 changes to its network features ranging from Panda updates to page ranking, SafeSearch, and a number of other user and SERP-oriented functions. The incredible thing is that five dozen revisions in the span of two months actually equates to a fairly slow couple months for Google.
Let’s take a look at where we started this year. Way back in January, our industry was contending mostly with Google Panda and the efforts of black hat SEO companies. Then, just a few months later, we were introduced to Google Penguin. The landscape of Google’s SERPs began to change drastically, with artificial link databases and blog networks being shut down and spam sites falling down the rankings. Flash forward to now and we’re looking at a whole slew of recent developments and a Panda Update that has been said to affect 2.4% of all English language query results.
The Steady March of Progress
What a difference a year makes. Over the course of the last nine months, the very way in which SEO companies interact with Google has changed significantly. Old tactics are now obsolete, new approaches are constantly emerging, and the emphasis which online marketing agencies place on social media has become more prominent. While some people in our industry have been entirely negative about the changes, the fact remains that almost all that’s come out of 2012 this year has been for the better.
Aside from forcing SEM organizations to eschew spam and duplicate content, Google’s development of its SERP filtering techniques has also caused many online marketers to start focusing more on the end user and less on lazily targeting a simple set of coding criteria. Each month our industry steps farther away from antiquated ideas like keyword density and term stuffing and instead asks itself the important questions. What do users want? What’s trending and popular? How do I capture users with content that matters to them?
While other companies are panicking about where our industry is headed, top SEO agencies know that they must learn to adjust to the current state of things and look at ways to take advantage of the latest trends. Falling behind the competition will come as a result of sticking to old techniques and resisting the future that lies in store for SEO. It’s time that we all look at the path that Google has set for our industry on and decide how best to tackle it.
Love in the late 90′s was complicated. So Carrie Bradshaw would make it seem.
As much as Carrie would toil over an episodes time to finally collect her thoughts for an epilogue of conclusion (or confusion), so have we continued to fight our way through this opaque 2012 in determining where, what and how to create relationships in our content.
The past year we have seen a desertion of Internet marketers from the term SEO toward Inbound Marketing. Have we given up on the chase of gaining higher traction for our sites, and clients sites, and given way to SE displayed results? Have we adapted Inbound Marketing as a catchall term to be used within Internet marketing to gain confidence?
Things in the golden age of SEO were simple right? Well, at least they seemed to be. Get a web site. Get some links to point to it and collect the traffic. More advanced SEOs would cloak or use doorway pages. You really didn’t need Google to be transparent at that point because it was quite simple. A voting contest. It certainly evolved though.
Still, moving forward, the new millenium SEO strategy dealt with quantity, quantity, quantity. How many links and how many pages of garbage could you get out there to point back. Again, who ever is most popular wins.
Now, more than ever, we are told to curate unique and appealing content for our sites and brands. We are told that the audience will determine our rankings result pages. And who better to judge that content than our audience.
So, is Inbound Marketing the true “Mr. Big”? Our on and off relationship with what we perceive to be SEO continues to challenge what we really want out of the relationship. What does Google assume of the relationship between publishers and web users? Samantha Jones (Kim Cattrall) famous line was always, “Practically all the relationships I know are based on a foundation of lies and mutually accepted delusion.”
I recently posted on The Mystery of Social Signals in efforts to determine the companies role in identifying a social rank related to trust, content, authority of the user as well as many other variables Google could consider.
New York City has come together once again. Over the past decade America declined in international trust, but could we now be seeing the the pride in America and the excitement that the capital of the world holds? Over the past decade America declined in international trust, but are we now seeing relationships between New Yorkers begin to re-flourish. So many major events running concurrently with the Election 2012, the resurrection of the towers, cable programs highlighting Manhattans glamour such as Million Dollar Listings and RHONY have placed a sentiment back on the city painting a picture of the new New York.
Recognizing that these latest changes truly have shaken us all up this year and pushed us in the right direction is truly an understatement. Both for us as marketers and especially for our clients. The quality of work developed and pitched to earn shares. The time spent researching and building relationships with publishers. The results given to creative thought leadership in brands. These are all metrics those of us who were prepared and those of us who have changed continue to see.
So in that, SEO also has a fairy tale ending in which the girl gets the guy. Our clients get the content they need. The users get the results they are searching. But do we really think it’s in Google’s best interest to facilitate this path?