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Category: Brand Reputation

Category: Brand Reputation

Inspiration from Four Corporate Companies and their Killer Content

As someone who contributes to numerous blogs and has a few of her own, I’m always browsing around the Web looking for inspiration and trying to find ways to improve my own content. There’s definitely an interesting contrast between personal blogs and those that belong to certain brands. While checking out the blogs for individual […]

WebiMax Announces the Launch of BrandManagement.com

MOUNT LAUREL, NJ (OCT. 17, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, the fastest growing private company in New Jersey on the Inc. 500, announced the unveiling of a new website aimed at  providing valuable information on brand management and reputation management for medium and large-sized businesses.  Brand Management dot com delivers important […]

The Social Media Olympics: ‘#NBCFail’ & ‘#Rule40′ Tied for the Gold

The 2012 Olympics have begun and around the world, social media engagement levels have reached nearly record highs since the opening ceremonies. Millions of users have taken to networks such as Twitter and Facebook to voice their opinions on the athletes, events and even network television coverage of this year’s Games. On Twitter, “#NBCFail” and […]

Reputation Maintenance: A Long-Term Plan for Penn State

For those of you who may have missed my recent appearance on FOX News to discuss Penn State’s reputation management issues, I mentioned the value of social media and its role in their online identity.  In social media, in the SERPs and in the press, PSU faces a challenging road to re-establishing their brand.  While […]

The Magic Algorithm Says Your Brand Will Become…

  He did everything he was supposed to.  He sacrificed his free time to study.  He was in band, SGA, and helped at a local convalescent home.  He got rave reviews from several teachers and the principal of the high school.  But, it wasn’t enough.  A former student of mine didn’t get into his ‘A-list’ […]

Would You Leverage Faux SEO “Experts” for Advertisement?

  I just read a story in the New York Times related to Jiffy Lube and it’s recently changed and newly-lubed marketing approach.  The oil-change brand is infusing some humor into its ads and fresh-penned tagline, “Leave worry behind.” Ha ha, I get it, Jiffy Lube; you’re poking fun at consumer anxieties.  Good one!  I […]

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