As far as 2011 is concerned, there have been many world, economic, and political events that have shaped the first half of the year to be somewhat of a wild roller coaster. Behind all of the events is one common trait that has served as a notification system. Social Media. Social Media in 2011 has helped redefined the norms of communication, and more importantly, the way news is transferred through the world.
In (what now seems as the “old days”) of media, we would have to wait until the 6:00pm news, or the daily newspaper to read what was happening in the world. Today is a whole different story. All you have to do is have a Facebook and Twitter account to stay up to the date as news evolves.
In February, protestors trying to overthrow the Mubarak government used social media to broadcast to the world the events as they unfolded. The hashtag #egypt held all the news.
On March 11, 2011, a major earthquake sent a Tsunami at Japan, devastating the whole country, and nuclear reactors. There was a long-standing fear that the nuclear reactors would cause a leak, causing another intense wave of devastation. The Japanese power company created a Twitter account to keep followers up to date on the status of the plant. Social Media redefines the ways in which we communicate.
NBA star Shaquille O’Neal announced his retirement via Twitter. (Not the newspaper).
Recently, social media caused a whole heap of trouble for New York State Congressman Anthony Weiner (D, New York) when he allegedly sent crude photos via Twitter to other women. Congressman Weiner later declared his resignation.
Even more recent, a New York Times article surfaced discussing how social media helped cause conflict in Saudi Arabia. A woman posted a short film of herself driving through the city (breaking Saudi Arabian law). The government of Saudi Arabia ceased the video, obtained via YouTube, and arrested the woman. Her supporters quickly turned to Facebook and Twitter, to spread the news in protest.
People love social media, we go crazy over it! When LinkedIn had their IPO, they opened at $45 and traded as high as $120 per share! At that rate their market capitalization was greater than the U.S. GDP. More Social Media IPO’s are due out soon, and investors are gearing up for them.
Social Media is a powerful platform.
If you’re an entrepreneur, CEO, or marketing executive that has been paying attention to the entire buzz behind “Google” and “SEO”, then surely you understand the importance of increasing your online visibility. Consider this: Google holds 85% market share in internet search engines. Paying attention to Google’s PageRank parameters and understanding SEO value can give your company a competitive advantage.
Ever consider hiring an SEO firm to optimize your online visibility? WebiMax is an affordable SEO firm that designs each client’s campaign specific to their organizational objectives. Want a free website review?
The value of search cannot be clearly represented on your income statement in numerical form; however the revenue that stems from your increased online visibility can be clearly represented.
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There are many SEO firms out there that claim to provide the best services, however, only 1 can be the #1 rated SEO firm in the U.S. and Australia. What separates us from the rest, is that we sit with our clients and individually build each campaign specific to our clients needs.
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Media outreach and the use of Public Relations is an extremely effective way for companies to increase their visibility in the market, boost website traffic, increase sales leads, and ultimately, generate more revenue. Public Relations are much more cost effective than outdated marketing tactics, for example, mass media television advertisement, newspaper advertisement, and so on.
Public Relations play a vital role in marketing your brand, especially in an ever-changing market and competitive landscape. Not only does WebiMax have a reputable relationship with many major media outlets that frequently cover us, we’ll help your company become a valuable resource too. Reporters and editors are constantly looking for reliable sources to discuss current and future topics.
Consider this: David Meerman Scott, a marketing strategist, conducted a study in 2010 that found “Stock prices reveals that on average, publicly traded Fortune 100 companies that engaged in real-time communications and public relations beat the S&P 500 stock index.” He further concludes that “the stock prices of more than half of the companies that engage in real time public relations campaigns (67%) were up during an 8-month period”.
Whether you want us to write press releases for your company, capitalize on writing opportunities and submit articles to major news outlets on your behalf, or build a public relations campaign that can interlink with a search engine optimization (seo) campaign, WebiMax, is the answer.
We have the technical know-how and the professional relationships to increasing the online visibility of your company in the media.