Category Archives: AdWords


No matter the size of your company, saving time and money is paramount to success.  Optimizing your Google AdWords campaign is an area of opportunity to do just that.  Managing an effective AdWords campaign minus a dedicated digital marketing employee might seem both time consuming and difficult, but it doesn’t have to be that way.  read more…


In yesterday’s blog post, I spoke at length about the necessity of high quality image and video assets in a company’s marketing efforts. With visual media becoming an increasingly useful tool in every internet advertising campaign, the race is on to secure photos and digital camera footage that users will find engaging. Whereas in my read more…


When new venues for internet advertising go live, every online marketing firm and PPC company takes note. Just a few days ago, Google announced the launch of its AdWords for Video program which it claims places more ad control into the hands of small and medium-sized businesses (SMB). Putting its money where its mouth is, read more…


Many business owners who are new to the world of online marketing often consider pay per click as their main channel of advertisement. As what is essentially the internet’s oldest form of direct marketing, PPC ads continue to be one of the most prevalent methods of inorganic link building. It certainly doesn’t hurt that every read more…


As a follow up to yesterday’s WebiMax Blog, Michael Stewart, Senior pay per click manager, discusses the pros and cons of Google’s new Ad placement.The new placements, previously having been shown on the top and side of search results, will now be shown beneath search results to create a more consistent viewing experience. They have started rolling out the new layout since last week and will continue until fully


Google opened up a new feature to their AdWords platform called Dynamic Search Ads. This new initiative includes Google automatically generating your headline based on what was searched for, adding an almost on the fly customized direct marketing strategy. It is estimated that 16% of search queries on Google have never been searched before. Dynamic read more…