As any one of us could have imagined, the first announcement last week by Google on their “Content Farm Update” would not have been the first and only news we would have heard about this. In a report released yesterday (March 2, 2011), Google’s Amit Singhal announced that they are further “tweaking the algorithm to make sure it is 100% accurate”. This further reinforces their commitment to only delivering high-quality websites to users. After all, “search results” is the main product in their portfolio.
“We deeply care about the people who are generating high-quality content sites, which are the key to a healthy web ecosystem,” Singhal said.
This is comforting news for those Search Engine Optimization (SEO) companies that practice white-hat techniques to properly increase the visibility of their clients. The whole idea behind the “content farm update” is to penalize companies that use black-hat SEO to gain favorable page rank and populate high in the Google search engine results. Content farms have been in the SEO news heavily as this update marks big changes in the industry.
Kenneth C. Wisnefski, Founder and CEO of WebiMax, states that “At WebiMax, we embrace these changes and view them not as ‘changes’, but ‘enhancements’ to the SEO industry. Our clients will see improved results from this because of the proper strategies we employ. The SEO industry has unfortunately been an industry that has gotten somewhat of a bad name because of unscrupulous firms that utilize questionable techniques to help improve the online visibility of their clients. We adhere to a SEO Code of Ethics that gives our clients peace of mind, knowing that they will never end up in the news as some companies are starting to.”
With the content farm update announced yesterday, Singhal commented that there is an army of engineers at Google that are working to perfect the algorithm and add new layers to it until it is 100% accurate. This will obviously take some time to accomplish. In the meantime, Singhal says there is a “once in a while” chance that good sites can get caught up in this, and if so, notify Google via their webmaster forums.
Wisnefski adds, “Given this continued evolution in search engine parameters, I anticipate that only the truly good firms will survive, which is a good thing. I have spoken with so many countless clients whose natural results were damaged by companies using less than reputable tactics and I think it’s good that this sort of news has helped bring light to this very concerning problem.”
Amid all of the recent news that has been hitting newspapers, online blogs and forums, Google continues their campaign on useless websites. Announced yesterday (Thursday, February 24, 2011), Content Farms are the most recent casualties, affecting 12% of websites. Content farms are websites (and companies) that have a lot of textual content, aimed at pleasing search algorithms, so their website appears high in search engine results. They typically lack useful data however.
So here we have it, another crackdown in the movement toward eliminating websites that don’t contain good, original content, worthy of sufficient page rank.
Google’s Amit Singhal and Matt Cutts discussed yesterday in their blog “In the last day or so we launched a pretty big algorithmic improvement to our ranking – a change that noticeably impacts 11.8% of our queries – and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality websites which are low-value for users, copy content from other websites or sites that are just not very useful.”
WebiMax Founder and CEO Kenneth C. Wisnefski discussed in yesterday’s blog that he “envisions another large scale update via Google in the near future, aimed on eliminating ‘search spam’ (aka useless results)”.
As search engine guidelines change (what seems to be daily), it is becoming ever more important to make sure your SEO Company adheres to the changing policies and follows the SEO Code of Ethics. Many SEO firms aren’t paying attention to recent news on crackdown and changing policies. There is 1 out there however that has proven to always stay 1 step ahead of the curve. That’s what separates #1 from the rest.
Google Inc. claimed last week that rival Microsoft’s search engine Bing stole their search results. A report surfaced last Tuesday, February 1, when Google claimed they ran a trap operation to test if Bing had in fact stolen their results. And of course, what happened? The mouse got caught! Google changed their search algorithms to display fictitious website in their search results for bogus words such as “hiybbprqag” and “mbzrxpgjys”. When they used Bing to search for these scrambled words that would have made Noah Webster have a heart attack, the same exact search results populated on Bing and they did Google.
Anyone could imagine the look on the Google search team’s face when they noticed the results. Because of this, Amit Singhal, a member of the Google search engine algorithm team labeled Bing “cheaters”. A Microsoft spokesman quickly responded in an online Blog that this was “nonsense” and Bing “does not copy Google search results”.
This is not the first time Google’s ears perked up over this. In October 2010, Google claimed there was a significant overlap in the top 10 search results of random search terms as there was in Bing. This early onset of actions gave Google some months to test their hypothesis and it looks like they stated their conclusion very clear last week.
Bing’s response to these accusations is that they use many opt-in programs including the Bing toolbar, which helps them “clickstream data” which is a common tool used to rank websites.
More reports should surface in the coming weeks. These allegations and the he-said she-said chatter almost seems like the two heavyweight boxers performing their typical stare-down contest when they are weighed in weeks before the match. It seems like right now we’re all just waiting for the fellow in the tuxedo to come into the ring and announce who’s in which corner.