Today, Google released a new updated version of their Analytics platform. Google analytics lets users view real-time data related of their webpages. The new update lets users create multiple dashboards, set interaction goals, and compare statistics over a period of time. The update also includes a performance enhancement that speeds up data processing.
“Analytics are an integral part of evaluation and review”, says Ken Wisnefski, Founder and CEO of WebiMax. “In order to effectively evaluate the performance of a website, data related to traffic should be continuously looked at”.
If users are not pleased with the new update, they can switch back to the older version, much like how Twitter offers that ability.
Wisnefski saw an incredible demand for real-time analytics and in February, launched a client-center and analytics platform at WebiMax. Currently, they are the only search engine optimization (seo) company that offers this service to clients.
In an event for Google to introduce us to another social media feature, they have developed the “+1” button. Comparable to Facebook’s “Like” button, Google’s +1 allows web users to give their approval to any website, ad, video, photo, and even product they view online.
As of last Wednesday, March 30th, the +1 experiment is open for webmasters to join. Soon, those who receive approval (which should be any reputable web server) will notice a +1 next to their links in Google’s search engine results. A Google Profile is required to use +1.
When you +1 something, your name becomes associated with it as if you are giving the public your seal of approval that this is a good website, ad, or product to look at. This is much comparable to the Facebook like button where almost all websites have adopted it. +1 is expected to make its way on webpages faster than the like button did as Google also announced that it will help with analytics and websites that receive many +1’s are most likely to appear higher in search results. As of right now, at least you can sign-up to be notified when the experiment has ceased and +1 goes live.
“Using Google +1 will be like giving something on the web your personal endorsement. Similar to a Facebook “Like”, Google +1 enables you to give and receive recommendations from your friends. Unlike Facebook, you get this feedback right when you need it – in Google’s search results, AdWords and AdSense.” – Scott Witwer, Vice President of Technology & Chief Experience Officer at WebiMax
Search Engine titan Google, plans to introduce businesses and consumers to a whole new world of analytics. They have joined partners with MasterCard, Citigroup, and VeriFone (manufacturer of point of sale systems) on using near field communication (NFC) support and mobile payments. Although the official announcement has not been released by Google, the following details have appeared in major news publications. Android based smartphones can be used as mobile credit cards by users swiping their phone at small units (designed by VeriFone) at checkout lines. This not only is the method of payment (partners MasterCard and Citigroup), but a marketing and analytics platform for businesses. Businesses will receive important information about purchases which helps them with marketing and ad-targeting.