The leader in online Reputation Management has launched a new website, aimed at explaining the reviews process that is so integral to online marketing. WebiMax Reviews include the processes used that make the company the #1 rated Reputation Management firm by TopSeos.com. It takes more than just sitting back and waiting for customers to post positive remarks about your company and brand. Proactive measures need to be taken to add a sort of barrier around your company. Would you build a fort without a defensive wall?
Read more about how WebiMax manages reviews
Since the internet is ever changing and provides a 24/7/365 store front for your company, there is no day / night sequence with the internet. Somewhere in the world, there is a consumer awake reviewing your products. It can be very beneficial, or it can be extremely detrimental.
In the same way that the best PPC company continuously surveys the landscape to see what the going rate is for keywords, the best Reputation Management firm can, at a moment’s notice, adapt their clients strategy to stay ahead of the curve.
Innovation and proactive measures are what helps distinguish WebiMax above the rest. Without it, the internet can change as can consumers reviews, leaving outdated strategy and products in the dust.
Google Wallet is expected to launch today, as we covered back in May when the system was announced. The new system strategically places Google right in the heart of the multi-billion dollar mobile payments industry. The move to take market share away from PayPal sparked a lawsuit back in May, claiming two former PayPal employees now work for Google and play a critical role in launching the Wallet system. Although the results of the lawsuit are not discussed further, that system is expected to launch today.
Only a small amount of merchants, cities, and users will have access to Google Wallet in the early stages of launch. Most experts are aware that a new era of commerce is upon us. Just as pay-per-click management has begun to take over traditional advertising (see our tips for selecting the best ppc company), the launch of mobile wallet systems through smartphones may bring upon us a new era of commerce.
The only handheld device that is equipped to handle the software is the NFC-enabled Sprint Nexus. It’s a matter of time before smartphone manufactures create NFC enabled products. Could the iPhone 5 (anticipated to be announced any day now) include this technology? It remains to be seen how large and significant of an effect Google Wallets will have on ecommerce. More updates to follow.
Hulu, a joint venture owned by NBCUniversal, Fox Entertainment, and Disney-ABC, offers ad-supported on demand videos of TV episodes and movies. They’ve been accepting bids for a purchase since the beginning of 2011. News released yesterday shows that Google has most recently made a significant bid for the purchase of the company. Other bidding offers came from Yahoo!, Amazon, and Dish Network. It should be noted that Yahoo! was the first company to contact them about a potential buy.
Ad-supported content has made a big push this year (on reputable sites, including search engines), as Google released figures that clearly show PPC is a booming service for online marketing firms.
Hulu is not guaranteed to sell, although the joint partners that own the service are obviously interested in accepting offers. The company confirmed that bidding ended in late August. This may just be a way for the partners to see how valuable their service firm is, or there may be larger deals at show here, including if Google purchases them.
Google is believed to have offered a significant amount of higher cash for the deal because they also want to receive licensing for the subscriptions.
If Google does, in fact, purchase the company, for $1.5 – $2.5 billion (the range of offers reported thus far), they will most likely implement their ad campaigns to the videos, thus the more reason to look for the best ppc company. This may be a larger state and an additional outlet for Google ads to be broadcasted, a potential opportunity for advertisers and search marketers.
Google added a new function to their AdWords platform, Estimated Top Page Bid. This new section provides a rough estimation for how much the going rate is for specific keywords you may be including (or plan on including) in your PPC campaign. Bidding on keyword phrases can have a huge impact on your PPC advertising, and with this new AdWords feature, your PPC firm will be able to indicate exactly what that keyword is going for on the specific search engine. This new feature does wonders for any PPC advertiser.
There is a minimum quality requirement for keywords such as having a 3% click through rate (CTR), having a minimum bid requirement, and others. These metrics can sound a bit confusing if you’re not proficient with AdWords, thus hiring the best PPC company is another way to further enhance your success.
Below is a screen shot of the new metric, provided by Google’s official AdWords Blog. The way to see this data on your campaign is to click on the Keywords tab, Columns, select Customize columns, and check Est. top page bid.