Despite any snide comments that Google’s critics may have as of late, it’s clear that the company’s role in the search engine market remains unchallenged. With the Google glasses project only a few months away from going public (at least in a beta state) and the company’s cloud-based storage system now available for all users, the world’s most popular search engine company has managed to keep its momentum in light of any past missteps. At this point, the only remotely serious competition that the company faces is through Microsoft and its Bing search engine.
However, nearly all statistical data shows that Bing still tails significantly behind Google in its search engine market share. Yesterday, comScore released its monthly update for its qSearch analysis, an ongoing record of search network activity. The results of the study are what many of us would expect as Google and Bing continue to dominate search activity in first and second place, respectively.
The data itself breaks down to show that Google activity currently accounts for over 66.8% of all searches, while Microsoft’s Bing comprises a mere 15.6% of the total inquiries. Both companies have increased in use (by a few tenths of a point), but the Yahoo! network experienced yet another drop in activity (down to 13.0%). According to the numbers from comScore, it would appear that any gains made by Google and Microsoft are a result of Yahoo’s decreased share.
Playing to the Crowd
Whenever one researches the latest SEO trends and tactics, inevitability the most consistent advice a person sees is always to improve his or her site’s clout with Google. Although there is a fair amount of competition gunning for the company’s much sought-after top spot in the search engine market, the current data shows that any potential upset is, at best, years away. For the time being, it’s essential that SMB owners and internet advertising gurus stay the course and apply the bulk of their optimization efforts towards Google SERPs.
Of course, the big question is how to get the domain authority and page ranking with Google that e-marketing consultants harp on so much. While the road to the page one search results can be a lengthy one, expert SEO companies are here to help businesses get the traffic they need to thrive in today’s economy. As the internet continues to pervade throughout every corner of the globe, the number of potential site visitors and customers one can see only continues to rise. As such, it’s vital that companies get their online properties Google friendly or face being left in the dust by the competition.
Should our readers have any questions about basic tips for SEO perfection, I can be reached at email@example.com. I am more than happy to answer any inquires you may have.
Over the past several years, search engine optimization (SEO) has become increasingly popular for businesses of all shapes and sizes. Although large scale corporations and well-known retailers may rely primarily on TV and print for most of their advertising efforts, many companies also supplement their marketing campaigns with SEO-based operations online. What used to be a relatively unknown advertising method has now become a common business strategy for countless retailers, restaurateurs and service providers the world over.
Seeing recognizable companies using such innovative and forward-thinking marketing techniques is food for thought for any small or medium business owner. As such, many mom-and-pop and entrepreneur companies are jumping onto the SEO bandwagon in hopes of getting more customers to buy their goods or services. Inevitably, many interested people research search engine marketing only to find themselves overwhelmed by the amount of information they need to absorb. While SEO certainly isn’t the most approachable online marketing field, there are a few reliable methods that SMBs can use for becoming more search engine-friendly. In particular, business listings are a quick and easy way to engage web traffic for any SMB owner.
Get your Business Listed with Popular Search Engines
A major detriment for any company, remaining unlisted with a search engine is a surefire way to getting overlooked by potential customers. Anyone who has ever searched for a business on Google has no doubt noticed how the first few search results often display contact information for potential keyword-to-business matches. Search engine users often click on these results for quick contact information such as phone numbers, addresses and business hours.
Scoring the high traffic spot on the SERPs is easier than some SMB owners may realize. By going to Google Places or Bing Local and setting up a listing for a company, one will be able to contribute the necessary information to show up well on search results. Although having a business’ name as the search term doesn’t allow for much in the terms of keyword rankings, the users who use that keyword are far more likely to click on the link and contact or interact with the company in question. For added effect, be sure to add plenty of photos for a more robust listing.
Once a Google Places or Bing local profile has been established, a SMB owner will want to look further into potential SEO services or PPC management options. If readers have any further questions about how to get a listing set up, I can be contacted at firstname.lastname@example.org.
Facebook has joined with Microsoft’s Bing to provide translation services on the popular social media platform. If a user wants to read someone’s page in a foreign country, a link will appear on the right side of the text with the translated text. Microsoft announced a new Microsoft Translator API last month.
Bing sure does seem to be making major strides as Microsoft’s search engine! Clearly trying to catch up to industry giant Google, the company this year alone has made several announcements including sharing search results with Yahoo! (not to mention the possibility of a Microsoft-Yahoo merger), and giving favorable visibility to pages that are liked on Facebook when signed in on Bing.
Google made their translation service a paid service only, while Bing is offering this service for free on Facebook. Users need to download the Translation app in order to use this service.
Bing has added a new feature to their shopping site on their search engine. When a user types a certain product (golf clubs, for example) the drop-down is automatically filled in with brands, types, variances, and arranged by department, and product. This new feature went live last week.
Announced yesterday, Microsoft’s search engine bing will now favor websites that have been “liked” on Facebook by your friends. This obviously changes the rules of search engine optimization (SEO) in that it doesn’t seem to matter the PageRank of the website, if users are logged in to Facebook (as indicated in the top banner) then PageRank is favorably given to websites that your friends have “liked” or recommend. It does not matter if the website contains original, quality content, or even if it normally ranks far off in space of search results, as long as it is “liked” then it’s going to show up high.
So basically, now Facebook is going to control the fate of SEO and search engine results? At least for now, on bing it will. While it is still rather early to hear the responses of major SEO firms and other search engines, including Google, however that dramatically changes the rules of SEO, in the meantime.
Clearly, Google dominates the search engine market and it will be interesting to hear their response as this move breaks from traditional SEO. It’s interesting how there is an ongoing battle between the 2 search engines, yet Google is clearly in the lead with 84% market share, versus Bing’s 4%. We’ll update our audience as soon as more news develops.
Microsoft Corp. is claiming that Google is deceptively misleading customers about the security of their various applications, representing another piece of the ongoing struggle between tech giants Microsoft and Google. Released in mid-February, Google caught Bing apparently stealing their search results.
Microsoft claims that Google Apps for Government does not adhere to the security standards that they claim it does. David Howard, Microsoft’s corporate vice president says that Google’s apps used for government clients are not certified under the Federal Information Security Management Act (FISMA).
This could raise a problem as Google claims that their applications do have FISMA certification. Is this another shot that Microsoft is taking at Google in an event to get market share for Bing?
In an industry report of search engines for 2011, Google has 84.5% market share, while Yahoo has 8%, and Bing had 5.4%, respectively.
Microsoft launched an app for Bing compatible on the iPad 2, iPhone, and Android last week. They are expected to announce a Microsoft based tablet computer sometime in 2011. What we’re seeing is really a classic tale of two giants going against each other, competing for reputation and market share.
Since Microsoft is the first real threat that could be posed to Google, they seem to be taking every opportunity that they can to make up huge ground on Google. This is a pretty clear example of an Offensive versus Defensive marketing strategy. Stay tuned.