Everyone who writes about SEO has recognized Google’s Penguin update as the hot button issue at the moment. After a staggering 350,000 sites were affected by the company’s recent algorithm revisions, the SEO community fell into a bit of disarray over the topic. Across the board, reaction to the update has been mostly negative as only a few actually notable spam and aggregator websites were impacted by Penguin while thousands of respectable businesses were hit as well. It’s a subject that is generating a lot of buzz and has led to sites devoted to the subject and commentary from our own Jill Johnson.
Due to all the talk about the damage dealt by Google’s Penguin update, many small business owners have plenty of questions over whether their own websites could be affected. Since SEO development can be a complicated and often overwhelming subject, there’s a lot of uncertainty felt by site managers regarding what they should be on the lookout for. Although the mechanics behind Penguin are still very much unknown to the SEO community, Google has made it clear that there certain page elements that webmasters will want to avoid.
A SEO tactic almost as old as the internet itself, many disreputable online marketing agencies try to game Google’s site crawlers by placing as many possible keywords onto a page as possible. Better known as “keyword stuffing,” this technique is one that has been falling gradually into disuse as algorithms continue to be improved. Still, there are those web designers and black hat SEOs that insist on piling as many search terms onto a page as possible in hopes of more varied SERP showings.
According to Google, sites with excessive search terms are among those directly targeted by its Penguin update. As such, it’s important that one keeps his or her website clear of unnecessary keyword implementation. If a term is haphazardly thrown into a page’s content with little to no purpose, then they should be removed ASAP. The longer those keywords stay on a website, the higher the chance that Google will punish the site by either dropping its SERP placement or de-listing it entirely.
Despite how smartly designed most modern search algorithms are, some webmasters still try to exploit nonsensical text to add more weight to a page. The principle design mentality behind this black hat SEO tactic is that it’s the links that matter most and the other content is pointless. This sort of unethical optimization method is more common on article publishing directories and various spam sites rather than official websites.
Yet, regardless of how absurd these pages often look to readers, some web designers still try to add extra pages onto their sites devoted exclusively to pointless writing with preferred links. As the secondary focus of the Penguin update, irrelevant text is going to earn these types of sites a huge penalization from Google. As such, it’s important that webmasters take the time to reduce their sites’ content to relevant and purposeful content.
As new information about Penguin becomes available, we at WebiMax will relate these details to our blog readers. Should anyone happen to have any question at the present, I can be contacted at email@example.com.
In February, we reported on Overstock.com who was caught by Google for using questionable search engine optimization (seo) tactics in improving their PageRank. In a report announced by the company today, Google officially lifted their ban on Overstock, a ban that had sent them to no man’s land on their search engine results.
In case people forgot, Overstock was asking academic institutions with “.org” and “.edu” domains to link to them for student and teacher discounts. They did this because typically these domains hold higher credibility than “.com” commercial websites. Google noticed this not long after and threw the yellow flag.
Overstocks said that they would make the necessary corrections and restore their website to original, quality content and get rid of the links that held no integrity. After doing so, the site announced that “the search engine penalty enforced by Google has been fully lifted”.
As our blogs discuss, the importance of SEO Ethics are vital. Google has been cracking down on dishonest “black hat” SEO and has released their “Panda” update to help get rid of these kind of sites. We’re in an era where corporate ethics need to play a larger role.
WebiMax is proud to state that none of our clients have ever been penalized or banned by Google or any other search engine.
This week, Google released their “Content Farm – Panda” update to all English speaking countries including Australia, the United Kingdom, and Canada, where WebiMax, an online marketing company specializing in search engine optimization (SEO), has expanded operations. The initial release of the Panda update took place in February, released only in the United States. Now with the update reaching English language based countries abroad, additional websites that are managed through “black-hat” SEO tactics will be affected.
In February, at the time of the U.S. release of Panda, Kenneth C. Wisnefski, Founder and CEO of WebiMax, stated, “at WebiMax, we embrace these changes and view them not as ‘changes’, but ‘enhancements’ to the SEO industry. Our clients will see improved results from this because of the proper strategies we employ. The SEO industry has unfortunately been an industry that has gotten somewhat of a bad name because of unscrupulous firms that utilize questionable techniques to help improve the online visibility of their clients. We adhere to a Code of Ethics that gives our clients peace of mind, knowing that they will never end up in the news as some companies are starting to.”
On April 1, 2011, Wisnefski announced a major expansion of WebiMax, opening international offices in Australia, Canada, Spain, and the United Kingdom.
“At the original release of the Panda update, we immediately received numerous calls from companies that were negatively affected by it. They were not aware their SEO firm was using these questionable tactics. We have been able to get involved and help with damage control for these clients by repositioning their website on ethical standards. With the timing of WebiMax’s international expansion and Google’s international release of Panda, we expect to be a valuable asset to companies abroad in the same way”, stated Wisnefski.
This presents another golden opportunity for WebiMax to capitalize on continued record growth in 2011.
“Our clients value the experience with WebiMax, notably because of our experienced team of highly skilled experts, an analytics platform that lets them tract their campaigns in real-time, and a code of ethics that govern our strategies”, concludes Wisnefski.