In yesterday’s blog post, I spoke at length about the necessity of high quality image and video assets in a company’s marketing efforts. With visual media becoming an increasingly useful tool in every internet advertising campaign, the race is on to secure photos and digital camera footage that users will find engaging. Whereas in my previous blog entry I gave advice to small business owners on how to procure this media, today I will be giving guidelines on how and where to implement these excellent strategic marketing assets.
The key to any visual media-centric advertising campaign is knowing where to find one’s audience and how to make those assets appeal to potential traffic. While there is no shortage of options available when it comes to selecting a venue for media sharing, different types of sites do provide different better potential for media exposure than others. As always, I encourage readers to experiment with how they use their visual assets. Sometimes going off the beaten path can prove far more rewarding than sticking to tried-and-true SEO techniques or online marketing practices.
Social Networks: Sharing Visual Media with the Masses
For the highest level of exposure for your unique media, look no further than social websites such as Google+ and Facebook. Both these networks are excellent places for visual assets of all sorts. From professional photographs to video blogs, nearly anything can be shared via social media these days. The current page layout found on Facebook allows for trending images to remain high up in the follower Timeline feed for extended periods of time, while Google+ pages actually spotlight large photos for users to find easily.
The only issue with posting your media assets on social networks comes from the fickleness of public trends. Although a high quality photo can provide a solid click-through rate for attached links, most companies are subject to the whims of the web itself. When a trending topic starts to die off, relevant media takes a hit. It’s because of the fickle nature of public interest that social media sharing takes an attentive eye to use successfully. However, if a company is able to time its efforts correctly, the pay-off in traffic and conversion rates can be worth it.
Blogs: Building up a Following and Community over Time
More often than not, a significant amount of a business’ media assets are found on its company blog. Many businesses maintain a running blog as a way to gain loyal customers, continually add unique original content to a page (thus increasing its SEO value) and convey important news. Accompanying photos and video clips are usually included with blog updates as they add visual panache to a page and give readers something with which to associate the new text content.
While a blog does not offer immediate benefits for the small business owner, a well-run WordPress or Blogger page can act as a hub for both outbound and inbound links. By updating its blog regularly with new content and implementing interesting or eye-catching media elements, a company can draw in visitors to the site which may then interact with valued links.
Video Advertising: Getting Clips to Earn their Keep
Although much of the footage a company creates may be intended to show off its staff and locations, advertising and publicity-based videos are also a core component of most businesses. For those more overt marketing films that a company may shoot, it’s important that they’re used in a strategic and cutting edge manner. To this end, video ads often find their home on websites such as Hulu or Youtube.
In particular, Google’s recently rolled-out AdWords for Video service offers SMB owners a straightforward and efficient way to manage PPC advertisements on YouTube. My previous write-up on the new marketing program goes over the details in full and offers some excellent starting tips for it as well. Businesses looking to get the jump on their video ads should go ahead and create a YouTube channel with all their video media assets uploaded to it. This will make launching a pay per click campaign that much easier when the time comes for it.
By choosing the correct venue for one’s media assets, it’s possible to see results that can bring a small business the sort of traffic it would normally think impossible. If any readers have any further questions regarding my recommendations, I can be contacted at email@example.com.
Many businesses these days are looking for ways to build up an online audience without having to pour endless hours into social networks. Facebook, Google+ and Twitter all serve as excellent venues for interacting with customers and brand followers, but their streamlined interfaces often lead to content that feels stilted and formulaic. Although company owners clearly want to always be on the minds of its followers, the limited space and compartmentalization of these websites greatly hinder the level of exposure that social media can offer. This is especially true in the case of smaller businesses that may not be on a potential reader’s radar at all.
It’s due to dilemmas such as these that blog maintenance is quickly becoming a bigger focus for companies hailing from every industry. Regardless of whether a business sells consumer electronics or creates custom furniture, there will always be at least a handful of people who are interested in a product. While some small business owners may look at blogs as being a waste of time, the fact is that they serve a useful role in the overall SEO process.
A well-written and regularly updated blog has the potential to contain content that lands high up in Google and Bing SERPs. As an organic SEO method and one focused on quality, company blogs have become a regular practice for white hat search engine optimization. Fortunately, getting started with this medium is not particularly difficult as all it takes is choosing the right place to host one’s content. The following are two major sites for blog activity which I personally recommend to would-be corporate bloggers.
Blogspot: Blog Generation Made Easy
Google’s Blogspot/Blogger network is easily the most accessible of all the current blog websites around today. For the past several years, the network has given its users free access to a blog service that is easy to use, has plenty of good-looking template options and can be updated without any hassle. Even if a company has little to no experience managing a blog, Blogspot provides enough streamlined features and functionality to allow anyone to produce good-looking content.
WordPress: The Go-To Blog Site for Professionals
There’s a reason why WordPress has become the most prevalent source of corporate blogs. Where-as Blogspot offers an accessible interface, WordPress delivers far more tools into developer hands. It’s unsurprising that many companies actually use the blog site as the network upon which they build their own official websites. By allowing site users to edit their blogs with HTML and their own original assets, the potential for content generation through WordPress is staggering to say the least. While it is most certainly not for the novice, the website does allow skilled web developers to flex their muscles.
Having done quite a bit of writing on both of these websites, I highly recommend that new users start with Blogspot. WordPress can offer a lot of challenges and is a less stable platform than Blogspot. For additional blog advice, I can be contacted at firstname.lastname@example.org.
Looking for an innovative way of marketing your company or brand that sets you above the competition? Go Viral! Viral marketing breaks from the traditional methods of marketing, and acts to create an interactive, fun experience for both the buyer and seller. Typical methods include blogs, eBooks, flash movies, YouTube movies, and more. Usually, these are integrated with a social media campaign.
Viral marketing can present an excellent opportunity for your company to create an inexpensive (and even FREE) campaign. Not sold yet? Consider this: Old Spice, owned by parent company Proctor & Gamble, made the most successful viral marketing campaign in history in 2010 with their “The Man Your Man Could Smell Like” campaign. In just a few weeks, the video had 5.9 million views, and 22,500 comments. This is so much more productive and exciting than television advertising, isn’t it?
Small businesses and companies that do not have a lot of resources to budget toward an expensive marketing campaign usually go viral. However, as we saw from Proctor & Gamble, Fortune 100 companies can also make use of this method.
If you haven’t yet, consider having the team of highly skilled experts at WebiMax create a viral marketing campaign for you. They’ll fully integrate these campaigns with the client’s’ social media sites and main webpage to ensure maximum exposure with full cohesiveness to your brand.
As of March 2011, WebiMax announced their partnership with a leading film producer firm that assists with the production and editing of viral marketing videos, as well as video search engine optimization services. WebiMax has the full capacity to take your company to the next level.
Tech titan Google has added five new templates to their Blogger software, a move to help improve the visibility and navigation of the blog. The 5 new layouts are Mosaic, Flipcard, Timeslide, Sidebar, and Snapshot. In addition, there are “send feedback” and “learn more” tabs conveniently located at the top of the window. Any blog created in Blogger now has this functionality by adding “/view” to the end of the URL.
Antin Harasymiv, a software engineer at Blogger stated that “We’re previewing these templates early on so we can incorporate feedback for a wider launch soon”.
When the wider launch will happen no one knows for sure. In the meantime, this gives users the ability to look at and interact with the new software and offer their feedback to Google for the full-scale launch.
Blogs are very important components for websites. Posting recent, relevant information regarding your industry, products and services help greatly with PageRank, and are vital pieces to a successful search engine optimization (seo) campaign.
In a recent interview with MSNBC, Ken Wisnefski, Founder and CEO of WebiMax, stated that “blogs are critical to websites and should be updated regularly”. He further adds that “if I’m looking at a website and their blog hasn’t been updated in a month, I may think they’re not in business anymore, and look elsewhere”.