There many marketers out there who may have heard about Tumblr, but are struggling to grasp its true worth regarding search engine optimization. This unique form microblogging site actually contains a great deal of SEO potential that, if utilized properly, can really help boost a business or a brand. If you need any examples, just take a good long look The New York Times and its recently launched Tumblr blog, titled “The Lively Morgue” as reported by Mashable.
Among the things that a marketer needs to know about Tumblr, if he or she wants to conduct the right SEO-enhanced campaign through it, the most important one is the nature of its content. Tumblr is most widely used as an image-sharing service, and could perhaps be considered a predecessor to the latest social media phenomenon, Pinterest.
Users of Tumblr have long used the site to post photos, graphics, and videos, along with quotes and sayings that they have discovered on the internet, to share with other members of the community. Those who post images often include a small piece of writing as well, whether it is a relative quote, a personal thought, or a factual description. Although a majority of Tumblr users choose to post and share images, a good number of them also utilize the service as a blog, on varying levels of personal sharing.
This indicates that content is key when it comes to implementing a successful SEO marketing campaign via Tumblr. “The Lively Morgue” is an excellent example of that concept. The content that The New York Times will be publishing on its Tumblr comes from archives extending over many decades, and which all provide stunning glimpses into the past. Not only does its new Tumblr bring more attention to The New York Times and its properties, but the company has managed to make this particular blog profitable by offering to sell prints of the posted pictures.
Of course, The New York Times is far from the first to utilize Tumblr for its SEO marketing needs. From famous celebrities like Britney Spears to popular TV shows like Modern Family, Tumblr has proven to be a great marketing, attention-grabbing tool. Consider how your own business can successfully market itself using the popular medium Tumblr.
Bloggers feel as though we are our own authors, writing, informing, and providing rich quality content for others to read. In this age where social media, smartphones, and blogs essentially govern the lives of those in the spotlight, they can be magnificent mechanisms for exposure, or they can have negative effects on exposure.
Consider the example of a councilman in Millville, NJ. The man had allegedly sent crude photos of himself via social media tools to a woman. Those photos were then published online on a blog, and the man’s reputation, and job, has been run through the mud.
Classic example of the power of blogs.
Blogs can be a great tool for shining some extra light on products, features, and establishing yourself with authoritative work. However if misused, they can have lasting effects on reputation. Companies will often announce new products on their online blog. This is a much less expensive way of announcing a new product, versus a costly advertising campaign.
The demand for blogs is vast and reaches anywhere in the world. That reach, however, can be dangerously misused as can the type of exposure it gives people in the spotlight.
Although somewhat comical that our blog post today is on the importance of writing them, we at WebiMax strive to provide additional resources and information that people can use and benefit from. Now, on to today’s topic, the Importance of Using Blogs:
Since we’re a search engine optimization (seo) company, let us start there. It is understood in the SEO world that blogs attract the attention of search engines faster than static HTML pages. And getting your pages found and indexed is a vital step in getting ranked higher on search engine results pages. As you create new static pages on your website, create a new blog post that links to each new page using the primary keyword of the static page as the anchor text. Important right? Furthermore:
This support system can help get your static pages indexed by alerting search engines via RSS, ping services and social media, while the link on the blog post provides a relevant path to the new page.
Do you have older pages that still have yet to be indexed? Use this technique to create new awareness for both search engines and visitors!
Not only is it justified from an SEO background, you also need to establish your credibility in your field. People want to absorb as much information as possible today, and make sure their making the most informed buying decision (with the products you offer and trusting the seller). The best way to win-over potential buyers, is to discuss topics, industry, products, etc. in which your business operates. You’re #1 goal with this is to establish your credibility on the web and to increase your website traffic.
Blogs are considered “content rich” because they use are usually written in everyday, casual language, versus how a magazine or literary work is written. Studies have shown that people are more inclined to buy from people they know, so emphasizing your expertise in your field is a must!