Category Archives: Brand Loyalty


MOUNT LAUREL, NJ (OCT. 17, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, the fastest growing private company in New Jersey on the Inc. 500, announced the unveiling of a new website aimed at  providing valuable information on brand management and reputation management for medium and large-sized businesses.  Brand Management dot com delivers important read more…


  I just read a story in the New York Times related to Jiffy Lube and it’s recently changed and newly-lubed marketing approach.  The oil-change brand is infusing some humor into its ads and fresh-penned tagline, “Leave worry behind.” Ha ha, I get it, Jiffy Lube; you’re poking fun at consumer anxieties.  Good one!  I read more…


  Any time a business uses a third-party’s services, it’s placing itself in a vulnerable position.  This goes for any outsourcing, but especially for SEO and online marketing. How many impressions can be had regarding your campaign?  I don’t mean the traditional advertising kinds of impressions, such as the number of times drivers cruise pass read more…


  Those, native to Philadelphia, are no strangers to professional sports teams.  Philly’s got a couple of great ones, the Flyers among them.  In attempts to exorcise their playoff opponent, the ‘Flyguys’ were eliminated this year.  True fans are disappointed but hardly turned off of the team, the brand, the Flyers.     It may read more…


  This post will be about branding.  Branding is good for online marketing.  It expresses passion…which is very unlike my first few lines here.  Did you find yourself doing ‘the robot’ as you were reading them?  I do that sometimes on and off the dance floor.  The latter occurs when reading generic posts.  Who’s the read more…


Google has been making many updates.  Have you heard?  Don’t worry; the search engine optimization world closely tracks the search giant’s moves.  We must.  There’s too much invested in the process.  Our consumers depend on us to do a good job for them.  Your consumers depend on you too. One of my jobs as an read more…