Offline is mimicking online fervor. All the ‘kids’ are doing it. Multiple facets of business are better discovered, engaged, and shared on the Web. We do and will see ongoing shifts. Consider Danny Sullivan’s observations of the WSJ. How ...
Technology! It’s exciting! It’s eye opening! It may be hurting your brand! Technology is moving at…modern-day computer speeds; it’s getting faster with each passing moment. Yesterday, I wrote upon Apple’s newest iPad and analyst forecasts of mobile devices killing the ...
What’s the importance of a business’ personality? That might seem like an odd question; isn’t your business a thing, not a person? Sure, but creating associations to your company is a large part of branding, a process not to be ...
How’s your brand getting attention today? There are in-house and external ways to beckon attention. Seek search engine optimization information; vendors offer an array of choices, addressing technical, social, and copywriting needs. Do you want ongoing commerce from customers once ...
The culmination of the football season is knocking at this weekend’s door. Who’s going to win the big game!? My personal excitement is feigned; I share sentiments with another ‘Googler.’ However, I do hope your consumers view your brand as ...
A couple weeks back, I wrote a post about the changing dynamic between consumers and brands. It could be the pesky, tenacious “recession,” that won’t go away like socially-inept relatives after the holiday season, making consumers a bit more perceptive ...
