Whether it’s your personal name or your brand name, how that moniker appears on the Internet is how many people perceive it. Just think of how many people you know that use the Web to gather the information that they ...
MOUNT LAUREL, NJ (OCT. 17, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, the fastest growing private company in New Jersey on the Inc. 500, announced the unveiling of a new website aimed at providing valuable information on brand ...
How can lip balm be controversial? Just ask Chapstick – they’ve managed to offend a lot of people with the image they chose for a new advertisement and, moreover, how they chose to deal with the backlash on their Facebook ...
For those of you who may have missed my recent appearance on FOX News to discuss Penn State’s reputation management issues, I mentioned the value of social media and its role in their online identity. In social media, in the ...
He did everything he was supposed to. He sacrificed his free time to study. He was in band, SGA, and helped at a local convalescent home. He got rave reviews from several teachers and the principal of the high ...
I just read a story in the New York Times related to Jiffy Lube and it’s recently changed and newly-lubed marketing approach. The oil-change brand is infusing some humor into its ads and fresh-penned tagline, “Leave worry behind.” Ha ...
