Category: Brand Management

Category: Brand Management

Would You Leverage Faux SEO “Experts” for Advertisement?

  I just read a story in the New York Times related to Jiffy Lube and it’s recently changed and newly-lubed marketing approach.  The oil-change brand is infusing some humor into its ads and fresh-penned tagline, “Leave worry behind.” Ha ha, I get it, Jiffy Lube; you’re poking fun at consumer anxieties.  Good one!  I […]

Two Ways Your Agency Might Be Messing with Your Marketing

  Any time a business uses a third-party’s services, it’s placing itself in a vulnerable position.  This goes for any outsourcing, but especially for SEO and online marketing. How many impressions can be had regarding your campaign?  I don’t mean the traditional advertising kinds of impressions, such as the number of times drivers cruise pass […]

Business Lessons from Those Who Don’t Worry About Money

  The title is a bit misleading.  I don’t know if the wealthy don’t ‘worry’ about money; but, they likely worry less than those less financially fortunate.  A lot of marketing mistakes are due to worry.  Probably a lot of mistakes in life have a lot to do with worry and anxiety… A little while […]

Hey, You Missed a Marketing Spot

  So, you wanna successfully leverage online marketing.  How thick is your SEO skin?  Would you mind if I combed over your initiatives with a felt-tipped, red pen.  I used to get ‘my red on’ regarding student essays.  I wasn’t being malicious; as the song goes, ‘you gotta be cruel to be kind’ sometimes.   […]

Time is of the Social Sense

  Is timing ‘everything’?  I’ve heard such suggestions before, feeling intimidated by the notion of minding yet another factor.  Should I go to the grocery store because I’m hungry; and, because it’s dinnertime?  Should I wait until the crowd subsides?  Should I turn the Flyers game off now while they’re still ahead as not to […]

Stop Stepford Branding

  This post will be about branding.  Branding is good for online marketing.  It expresses passion…which is very unlike my first few lines here.  Did you find yourself doing ‘the robot’ as you were reading them?  I do that sometimes on and off the dance floor.  The latter occurs when reading generic posts.  Who’s the […]

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