Category: Brand Management

Category: Brand Management

Ideas for Taking Off Online

  What do you think about when hearing of brands seeking online marketing help?  The Web has been ‘exploding’ for some time now.  Its popularity blindfolds me at times when conjuring images of clients.  I usually think about those with businesses well-footed in the online world.  But that’s not the case for many.  I read […]

When Was the Last Date You Were Up on Customers?

Google has been making many updates.  Have you heard?  Don’t worry; the search engine optimization world closely tracks the search giant’s moves.  We must.  There’s too much invested in the process.  Our consumers depend on us to do a good job for them.  Your consumers depend on you too. One of my jobs as an […]

A Biggie Can’t Be Small

  Remember the movie, Hoosiers?  Remember the movie, Rocky?  Remember the movie, The Revenge of the Nerds?  Remember Napoleon Dynamite?  Well, perhaps you’re seeing the pattern here.  People are emotionally tied to the underdog, the small-time outfit, those who show character in the face of bigger competitors.  We often embrace the smaller entities.  Why?  Maybe […]

Blogging Shmogging – Who Needs a Company Blog Anyway?

  I’m not going to tell you to start a company blog because there are other ways to communicate brand messages and gain online traction.  However, if you do have a company blog, you should concentrate on making it better and providing more value to readers. It’s easy to say, “Start a blog.”  I know […]

Get Consumers, Workers, and Executives on the Same Branding Page

  Have you ever chatted with someone who presents a story to you that sounds familiar, except for some minor-to-major details, which have been shifted, embellished, and distorted?  It’s common in the world of gossip and akin to playing the game, whisper down the lane. I used to teach in high school, where cliques wax […]

More Social Engagement Grows a Branding Garden

  The world of one-sided marketing has faded.  It’s more about…engagement (the magical buzzword).  Marketing has become more dynamic and personable.  It may take a little while for us to fully wrap our heads around what social media did and continues to do to marketing. Once there was a time when dissatisfied customers only had […]

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