Guerrilla marketing is experimental in nature and aggressive. Online marketing can be ‘in your face,’ but that’s just a figurative term. This summer a number of brands have decided to literally get in the face of brand fans, using buses, [...]
How many of you out there read on a regular basis? In prior generations, the ‘newspaper’ was what most citizens could consider ‘objective’ information. Today, some ‘news’ has changed (oh boy). Yesterday, the pungent taste of news became more [...]
I was an eighties kid. Some things indefinitely come to mind in reminiscence. The lovable cartoon-like cereal characters for instance. I mean, some of these characters were hugely influential and unforgettable. (Channels boyhood self) Wait. What? Count Chocula is [...]
By now, if you’re reading me, you understand online marketing is marketing in essence. Marketing involves relating to people. People can be creatures of routine; yet, life is not so pragmatic. Exceptions do and will always exist; people are [...]
I used to write for a business-to-business outfit, providing content on an array of services. Naturally, marketing (on and offline) were amongst the provided services. I recently came across an article penned years ago on customer retention. I think it [...]
A lot of major brands are making noise of late. Facebook is expected to release its IPO. Go Daddy changed company heads and its mind. Google penalized itself. Now, Yahoo has made a new pal, Scott Thompson, the president of [...]
