Category Archives: Business News


Guerrilla marketing is experimental in nature and aggressive.  Online marketing can be ‘in your face,’ but that’s just a figurative term.  This summer a number of brands have decided to literally get in the face of brand fans, using buses, caravans, and even fire engines to interact with the masses. A lot of marketing and read more…


  How many of you out there read on a regular basis?  In prior generations, the ‘newspaper’ was what most citizens could consider ‘objective’ information.  Today, some ‘news’ has changed (oh boy). Yesterday, the pungent taste of news became more apparent.  While enjoying some local festivities, I had a chance to speak with some citizens read more…


  I was an eighties kid.  Some things indefinitely come to mind in reminiscence.  The lovable cartoon-like cereal characters for instance.  I mean, some of these characters were hugely influential and unforgettable.  (Channels boyhood self) Wait.  What?  Count Chocula is serving up a free figurine at the bottom of that box of junky goodness?  Where read more…


  By now, if you’re reading me, you understand online marketing is marketing in essence.  Marketing involves relating to people.  People can be creatures of routine; yet, life is not so pragmatic.  Exceptions do and will always exist; people are extremely dynamic as well as routine.   How many interests do you have?  I’ll assume read more…


I used to write for a business-to-business outfit, providing content on an array of services.  Naturally, marketing (on and offline) were amongst the provided services.  I recently came across an article penned years ago on customer retention.  I think it has “evergreen” sentiments, and though today’s offered online marketing company initiatives are prolific, culminating in read more…


A lot of major brands are making noise of late.  Facebook is expected to release its IPO.  Go Daddy changed company heads and its mind.  Google penalized itself.  Now, Yahoo has made a new pal, Scott Thompson, the president of PayPal, as its chief executive. Will the move prove savvy for the Internet media company?  read more…