Category Archives: Business Strategies


Guerrilla marketing is experimental in nature and aggressive.  Online marketing can be ‘in your face,’ but that’s just a figurative term.  This summer a number of brands have decided to literally get in the face of brand fans, using buses, caravans, and even fire engines to interact with the masses. A lot of marketing and read more…


  How many of you out there read on a regular basis?  In prior generations, the ‘newspaper’ was what most citizens could consider ‘objective’ information.  Today, some ‘news’ has changed (oh boy). Yesterday, the pungent taste of news became more apparent.  While enjoying some local festivities, I had a chance to speak with some citizens read more…


  He did everything he was supposed to.  He sacrificed his free time to study.  He was in band, SGA, and helped at a local convalescent home.  He got rave reviews from several teachers and the principal of the high school.  But, it wasn’t enough.  A former student of mine didn’t get into his ‘A-list’ read more…


  Any time a business uses a third-party’s services, it’s placing itself in a vulnerable position.  This goes for any outsourcing, but especially for SEO and online marketing. How many impressions can be had regarding your campaign?  I don’t mean the traditional advertising kinds of impressions, such as the number of times drivers cruise pass read more…


  I was an eighties kid.  Some things indefinitely come to mind in reminiscence.  The lovable cartoon-like cereal characters for instance.  I mean, some of these characters were hugely influential and unforgettable.  (Channels boyhood self) Wait.  What?  Count Chocula is serving up a free figurine at the bottom of that box of junky goodness?  Where read more…


  I spend a lot of time engaging in the reading/writing trenches, nestled into corners of various coffee shops.  I’ve paraded face in quite a few in my day.  So much, in fact, I think I’ve noticed some favorable marketing aspects and some which could use a caffeine-infused wakeup. Of course, a post speaking specifically read more…