Category Archives: Business Strategies


  So, you wanna successfully leverage online marketing.  How thick is your SEO skin?  Would you mind if I combed over your initiatives with a felt-tipped, red pen.  I used to get ‘my red on’ regarding student essays.  I wasn’t being malicious; as the song goes, ‘you gotta be cruel to be kind’ sometimes.   read more…


  Are you tired of hearing of Google pets?  I am too.  There are some SEO lessons to learn due to Penguin.  I’m sure you’ve seen a resource or two so far.  However, in this post, I would like to review some business insights to take away from the pet’s recent visit.   Google is read more…


  Those, native to Philadelphia, are no strangers to professional sports teams.  Philly’s got a couple of great ones, the Flyers among them.  In attempts to exorcise their playoff opponent, the ‘Flyguys’ were eliminated this year.  True fans are disappointed but hardly turned off of the team, the brand, the Flyers.     It may read more…


  (Looks around)  Psst.  Hey you, come here.  I have a secret.  I’m not always ‘working.’  Well, better defined, I’m not always doing what I’m paid to do.  You see, I’m not being disobedient or having a Peter Gibbons moment.  I love my job.  I’m just not always doing it.  (Gets up, stretches, does some read more…


  How much are your ideas worth?  It’s a tough question.  Can you really place value on ideas?  I guess if it materializes to a Google or Facebook then you’ll get some pats on the back for it.  However, what about all the other ideas that didn’t make it to epic, FB and Goog heights?  read more…


  What do you think about when hearing of brands seeking online marketing help?  The Web has been ‘exploding’ for some time now.  Its popularity blindfolds me at times when conjuring images of clients.  I usually think about those with businesses well-footed in the online world.  But that’s not the case for many.  I read read more…