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Category: Business Strategies

Category: Business Strategies

Breakaway from the Broken-Record Approach

  By now, if you’re reading me, you understand online marketing is marketing in essence.  Marketing involves relating to people.  People can be creatures of routine; yet, life is not so pragmatic.  Exceptions do and will always exist; people are extremely dynamic as well as routine.   How many interests do you have?  I’ll assume […]

Hey, You Missed a Marketing Spot

  So, you wanna successfully leverage online marketing.  How thick is your SEO skin?  Would you mind if I combed over your initiatives with a felt-tipped, red pen.  I used to get ‘my red on’ regarding student essays.  I wasn’t being malicious; as the song goes, ‘you gotta be cruel to be kind’ sometimes.   […]

Penguin Business Lessons

  Are you tired of hearing of Google pets?  I am too.  There are some SEO lessons to learn due to Penguin.  I’m sure you’ve seen a resource or two so far.  However, in this post, I would like to review some business insights to take away from the pet’s recent visit.   Google is […]

How Brand Followers Become Frequent Flyers

  Those, native to Philadelphia, are no strangers to professional sports teams.  Philly’s got a couple of great ones, the Flyers among them.  In attempts to exorcise their playoff opponent, the ‘Flyguys’ were eliminated this year.  True fans are disappointed but hardly turned off of the team, the brand, the Flyers.     It may […]

Things I’m Doing When I Should Be Working

  (Looks around)  Psst.  Hey you, come here.  I have a secret.  I’m not always ‘working.’  Well, better defined, I’m not always doing what I’m paid to do.  You see, I’m not being disobedient or having a Peter Gibbons moment.  I love my job.  I’m just not always doing it.  (Gets up, stretches, does some […]

Place a Coin in the Idea Machine

  How much are your ideas worth?  It’s a tough question.  Can you really place value on ideas?  I guess if it materializes to a Google or Facebook then you’ll get some pats on the back for it.  However, what about all the other ideas that didn’t make it to epic, FB and Goog heights?  […]

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