Category Archives: Code of Ethics


As any one of us could have imagined, the first announcement last week by Google on their “Content Farm Update” would not have been the first and only news we would have heard about this. In a report released yesterday (March 2, 2011), Google’s Amit Singhal announced that they are further “tweaking the algorithm to read more…


In an article in today’s New York Times, retailer J.C. Penney gets flagged for their search engine optimization firm using “dirty” tactics to achieve high search results. Just like in any other business, there are questionable and borderline unethical ways to achieve positive results. In major league baseball in particular, we have been hearing so read more…