Are you a real estate professional looking to gain more customers? If so, then you better get started on joining social media sites.
With real estate professionals on a constant search to find the best method of reaching potential home buyers or sellers, social networking has become the new outlet for reaching audiences with 84% of real estate agents utilizing social media. The real estate industry is actually taking the lead in the category of small businesses that use social media.
When asked which social media site they are using, 79% responded with Facebook. It’s no wonder, though, since this social media site is favored among all and provides various features for businesses to take advantage of. Twitter stood as the second most used social media site with 48% of real estate professionals using it. LinkedIn came in third with 29% of real estate professionals using the professional network. Other social media sites included WordPress (15%), YouTube (12%), Blogger (5%) and Flickr (4%).
If you’re not of the 12% with a YouTube account to provide customers with a video, now is the time to create one since 73% of homeowners are more likely to list with a realtor who providers a video. Results also showed that after viewing a home online, 45% of online audiences walked through a home, 29% located a local agent and 21% drove by or viewed the home.
For those who stay current with the latest in mobile phones and apps, the Realtor.com app, which allows those looking to buy to view home listings, has users spending an estimated 16 minutes on the app and over 20,000 property listings are viewed each hour.
While some professionals may find using social media to be far from what they are used to when reaching audiences, 55% of real estate professionals said they feel comfortable, 26% said somewhat comfortable, and only 10% said uncomfortable.
Now is the time for real estate professionals to get involved in social media and reach their audience.
Cyber Monday is traditionally the day in which consumers kick-off the holiday buying season with online purchases. Cyber Monday however may become Cyber Weekend 2011, as Kenneth C. Wisnefski, founder and CEO of WebiMax announced “online retailers and merchants have largely invested in E-commerce, online ads and ramping up their website infrastructure in 2011. We’re seeing these merchants committed to making it a weekend-long buying experience versus confining the mad-dash to just one day”.
A year ago, Thanksgiving Day online sales rose 14% and Black Friday online sales were also up 15.9% over 2009. Cyber Monday saw an increase year-over-year but not nearly as dramatic as online sales stretching over the weekend. Is Cyber Monday becoming a weekend-long buying experience?
“Last year alone, we saw a significant increase in online purchases during the holiday season”, states Wisnefski, who leads WebiMax as the top rated search engine marketing and E-commerce solutions firm. “Considering the fact that businesses are increasing their online advertising 29% through 2011 and devoting an average of 14% more resources on E-commerce solutions, I expect online buying to start on Thanksgiving Day and extend through the end of ‘Cyber’ Monday. I also expect online merchants to offer weekend-long deals”.
The proof is in the pudding when Google recently posted a 33% Q3 revenue spike, 23% of which was due to online ad-spending. WebiMax, who maintains roughly 100 E-commerce clients, also reported revenue is up 400% over 2010 in large part due to companies investing more resources into search engine marketing, E-commerce and improving website infrastructure to handle increased traffic. In mid-September retailer Target, Inc. experienced a website catastrophe when their website crashed because they could not handle the amount of traffic stemming from huge demand to buy Italian designer apparel. Companies have learned from this and have devoted more resources to improving their website infrastructure to handle increased traffic during the 2011 holiday buying season.
“Given the statistics and interacting with representatives of major online retailers, I expect Cyber Monday to be a part of the past while ‘Cyber Weekend’ is the more appropriate term. Furthermore, 2011 is set to be one of the most successful online buying years that we have ever seen”, concludes Wisnefski.