Most people have positive, cuddly associations to pandas. Google changed that for a lot of online businesses back in February by implementing ongoing Panda updates. Last week, an online source revealed data related to the updates’ influence on search rankings. It seems things are going as planned; the SERPs are populated with better results, indirectly tipping the cap to brands making modifications and SEO firms that helped.
SEO – It Works
SEO works; it doesn’t guarantee success of a brand, but it does what the acronym implies; it optimizes SE opportunities. Practitioners are not magicians; we simply follow the provided blue prints for success as provided by the major search engines. As we can see regarding the devaluation of content farms on SERPs, those who heeded suggestions benefitted. Those who did not follow suggestions suffered.
I like to describe search engine optimization services as “dynamic.” Dynamic aid multitasks and helps in several ways, surpassing one-time, static aid. Let’s consider how an SEO strategist may help regarding Panda updates. For one, a practitioner will call attention to immediate, to-be modifications, helping clients escape possible penalties waged by Google. Secondly, specialists may help a client change the way the brand produces and implements content. Such wisdom has far-reaching, positive implications, transcending immediate space and time.
Many times, industry practitioners refer to search engine optimization as an investment rather than a cost. That’s a beneficial way for potential clients to perceive the services. Rather than a steadfast rate and exchange process, SEO enables continuous growth, making it rather difficult to place an exact value upon it. Additionally, clients can learn a bit of SEO as the campaign progresses, giving them fuel for future success without the aid of an external source.
SE + SEO = Client
Some novices think the search engine optimization process is magic, but it’s more like translation. SE practitioners have industry experience. We understand SE suggestions and how to implement them regarding client campaigns; clients don’t have to fret over continuous updates. The SEO process is going as planned, indirectly exhibited through the recent “victory.”
This week, Google released their “Content Farm – Panda” update to all English speaking countries including Australia, the United Kingdom, and Canada, where WebiMax, an online marketing company specializing in search engine optimization (SEO), has expanded operations. The initial release of the Panda update took place in February, released only in the United States. Now with the update reaching English language based countries abroad, additional websites that are managed through “black-hat” SEO tactics will be affected.
In February, at the time of the U.S. release of Panda, Kenneth C. Wisnefski, Founder and CEO of WebiMax, stated, “at WebiMax, we embrace these changes and view them not as ‘changes’, but ‘enhancements’ to the SEO industry. Our clients will see improved results from this because of the proper strategies we employ. The SEO industry has unfortunately been an industry that has gotten somewhat of a bad name because of unscrupulous firms that utilize questionable techniques to help improve the online visibility of their clients. We adhere to a Code of Ethics that gives our clients peace of mind, knowing that they will never end up in the news as some companies are starting to.”
On April 1, 2011, Wisnefski announced a major expansion of WebiMax, opening international offices in Australia, Canada, Spain, and the United Kingdom.
“At the original release of the Panda update, we immediately received numerous calls from companies that were negatively affected by it. They were not aware their SEO firm was using these questionable tactics. We have been able to get involved and help with damage control for these clients by repositioning their website on ethical standards. With the timing of WebiMax’s international expansion and Google’s international release of Panda, we expect to be a valuable asset to companies abroad in the same way”, stated Wisnefski.
This presents another golden opportunity for WebiMax to capitalize on continued record growth in 2011.
“Our clients value the experience with WebiMax, notably because of our experienced team of highly skilled experts, an analytics platform that lets them tract their campaigns in real-time, and a code of ethics that govern our strategies”, concludes Wisnefski.