How much are your ideas worth? It’s a tough question. Can you really place value on ideas? I guess if it materializes to a Google or Facebook then you’ll get some pats on the back for it. However, what about all the other ideas that didn’t make it to epic, FB and Goog heights? Ideas are flying around all day and night. It’s only when we harness them, when we wrangle them in and make something out of them, that we get ‘full’ credit and appreciation for them.
I’m an idea man; but, that means nothing to you unless I can express my muse exists. Here are some copywriting ideas I can give to you. Maybe you can make something more concrete out of them. (Throws coin in idea machine.)
Is someone interesting in your business community? I bet there are tons of people to approach. Interviews have such potential; I think the questions and not the personality really make the interview. Have you entertained some good questions you would like to ask?
Spend less time worrying about the candidate and spend more time focusing on what kinds of questions would intrigue readers. You have social media accounts, don’t you? You could ask followers for their take on some good questions regarding your industry. That way, you know your questions are already burning a hole in inquiring minds.
A Day in the Life
Consumers are more curious about brands of interest. Have you considered making an infographic related to a day at your office? It could be highly informative; it could be silly and humorous. Both kinds of content intrigue readers. What I do love about the idea is that it provides an opportunity for brand expression.
Most people get lost in the design of an inforgraphic; I think it’s more about what readers can get out of them. Ask yourself, “How do I want the reader to experience this? What kinds of reactions do I want from them?” Do you want to invoke a laugh? Do you want more professional respect?
I stopped reading faceless, corporate-like blog posts. They offer very little personality; and, the intelligence is usually highly objective. I can’t really gain much value from them. However, I do get a lot of value from the opinions of others. Sure, they are just that – the opinions of others. I can wrap my head around the experiences of others, consider the messages, and then extract value to use in my own subjective experiences.
Choose five to ten in-industry business practices you celebrate and an equal number of those you disagree with. Use personal experiences to elucidate a truth you came to realize. Perhaps readers can relate, disagree, or want to add. Sharing in-industry experiences is great bait for reads. Think about popular comedians. Jokes, which are more popular, are usually those that are relatable to a greater number of people.
Write a Post on Ideas
How postmodern of me to suggest; but, it makes sense. I would want to hear from more idea people. Where do you get your ideas? What do you do with them? I’ll share some personal feedback:
- I walk around with a small notebook; my ideas like to have fun with me, knocking on my mind’s door at the most inconvenient times. But I found a way to keep them captive until later. Don’t let those little buggers get away!
- Every person is different. Do your ideas follow a cycle of seasons? Mine usually do. I am highly creative in the morning until around noon then experience a creative reprise in the evening into the wee hours. I take advantage of my idea seasons when I can. Why try to write a sunny post when I’m amidst the winter of my content?
- Two creative heads are better than one. There are a few people whom I share rough ideas with. I get more ideas from the feedback of others. Even if they don’t like where a particular idea is going, the addition of their mind into the equation further rattles some more ideas out of my idea machine.
Along with other bloggers and copywriters, I love to write. That’s what I do. What do you do professionally? Search engine optimization providers partner with businesspeople in a variety of industries: medical, industrial, automotive, legal, and so on. Each client has their own respective areas of expertise, which may or may not overlap with my own. For instance, while lawyers are likely good writers, they may not have the time to invest in online marketing pursuits throughout their day; rather than write a blog post for their site, they’ll approach SEO copywriting professionals, who can help with search engine optimization objectives.
I read a good post this morning by Rand Fishkin. He frowns upon the ongoing initiative of link buying and prods readers to consider buying blogs instead. I think the process could be highly successful if a brand can align itself with industry bloggers who would consider such a partnership.
It got me thinking of another SEOmoz post, written by Anthony Mangia, who suggests every in-house person write two blog posts per month. I champion his emphasis on producing great copy, but I think most would agree – not every person likes to write or is good at it. A more practical sentiment was relayed regarding at least having workers provide insight for blog posts; that might be more helpful, as I confessed as an SEO copywriter.
Another thing that struck me, reading the comments to Anthony’s post, was the omission of other-than-textual content mentions. ‘Content’ takes the shape of a variety of online entities in modern times: blog posts, videos, infographs, podcasts, etc. What methods are best to inform your target market? A variety of online marketing methods exist, but are you listening to SEOs or your consumers? What variety of ‘content’ makes the most sense for your brand? For instance, a supplier of marble and granite tile may best inform its public through a library of videos; marble consumers make the purchase to aesthetically enhance their homes; it’s a benefit to ‘visualize’ performed work before it’s done in a consumer’s home.
While a variety of content is at a brand’s disposal, written content is still a necessity. In many cases, a company’s written content is the main attraction of its site, informing the public about services, products, and the overall brand. Who’s doing the writing on your site? Are you engaging your target market with your brand’s copywriting? While you’re hard at work, doing what you do, my team and I write each day, honing our own skills. I don’t expect all brand execs to double as stellar writers; I expect brand execs to be good at what they do within their respective professions.
Would you like to communicate with your target audience through copywriting? Is writing not your strong suit? Does the thought of writing scare, intimidate, or bore you? I understand; we all do different things, making us unique and individual professionals. Don’t come to me for help with your taxes; but, if you need written content, this copywriter will write for your brand’s attention.