Category: Content

Category: Content

Penguin Refresh calls for a Content Refresh: Rules for On-Site Optimization

Recent SEO news has been heavily focused on off-site content, such as the seemingly unending war that’s currently going on between people who think we still need to focus a lot of energy into linkbuilding efforts, their opponents who think it’s time to lay it to rest, and those who are steadfast proponents of the […]

Manager Monday: Be a Better Guest…Blogger

The door shuts, the drinks are gathered and before the first trash bag hits the can, the hosts of the party are already talking about their guests. “Did you see the shirt Bill was wearing?” “Did you notice how much Jack was talking?” “Don’t you already miss Michelle?” The world of guest blogging is a […]

5 Power Words You Should Use in Your Content

While common phrases like “Think before you speak” may be embedded in our minds because that’s something our parents told us when we were younger, as we grow older, we tend to finally appreciate how powerful words can be. Words are like hooks. They have the power to encourage or discourage, lift up or bring […]

Using Linguistics and Restrictions to Unlock Creativity in SEO

During the first class of the first creative writing course I ever took, my teacher posited the question to us of what is the minimum word length a writer could write a story. I remembered that the “Cask of Amontillado” was really short, so I offered a guess of 500 words. Other classmates gave guesses […]

Becoming #1 With a Bullet: Increasing Your Website’s Readability

When writing for your site, it’s true that content is key and plays a very large part in increasing conversions and keeping people coming back to your site. However, there is a big difference between user-friendly content and… well, not-so-user-friendly content. Consider what draws your attention – would you rather read a list of key […]

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