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Category: Content

Category: Content

Manager Monday: Making Sales a Laughing Matter

Think of the world of content marketing like an aisle in a grocery store. Google is in charge of stocking the shelves, and they place the best products right where the shopper can see them. In the world of supermarkets, companies pay for that prime space. In the world of organic SEO, Google chooses the […]

Manager Monday: 6 Content Marketing Fails by Big Brands

People say you should learn from your mistakes.  Not me.  I prefer to learn from other people’s mistakes.  It can save you a lot of headaches and sometimes a little embarrassment. As Content Development Manager, I oversee a team of (awesome) SEO copywriters who help build and optimize content marketing strategies for our clients.   But […]

Manager Monday: When the Idea Well is Dry

Not everyone is a creative genius—or at least, I’m not. Creating unique and compelling content over and over can be stressful, not to mention almost unsustainable. The more specific a niche, the harder it can be to create something you can truly be proud of. As the Department Head of Inbound Marketing, I am in […]

4 Ways to Write Sexy Content

I’m going to give you a piece of marketing advice. Are you ready? Okay, here it goes: Sex sells. If you can make your product sexy, there’s a good chance sales will spike. In the online marketplace, one of the easiest ways to do that is through your content–appealing, engaging text and product images. Your […]

The Power of Stories in Marketing

I recently read a quote from Lewis Schiff of the Inc. Business Owner’s Council who said: “Facts get recorded; stories get remembered.” Well, I couldn’t agree more, Mr. Schiff.  And here’s why. Let’s use this year’s Olympics as an example. I’m willing to bet that if I asked you what John Orozco scored on the pommel […]

How Clear is Your Content: An Homage to KISS

This is my first blog post for WebiMax and I’d hate to start things off on the wrong foot. So, first and foremost, I’d like to apologize for misleading any Gene Simmons fans.  As much as I’d love to tie The Demon and Starchild to SEO, I think I’ll save that for a later date. I […]

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