Category Archives: Content


People say you should learn from your mistakes.  Not me.  I prefer to learn from other people’s mistakes.  It can save you a lot of headaches and sometimes a little embarrassment. As Content Development Manager, I oversee a team of (awesome) SEO copywriters who help build and optimize content marketing strategies for our clients.   But read more…


Not everyone is a creative genius—or at least, I’m not. Creating unique and compelling content over and over can be stressful, not to mention almost unsustainable. The more specific a niche, the harder it can be to create something you can truly be proud of. As the Department Head of Inbound Marketing, I am in read more…


I’m going to give you a piece of marketing advice. Are you ready? Okay, here it goes: Sex sells. If you can make your product sexy, there’s a good chance sales will spike. In the online marketplace, one of the easiest ways to do that is through your content–appealing, engaging text and product images. Your read more…


I recently read a quote from Lewis Schiff of the Inc. Business Owner’s Council who said: ”Facts get recorded; stories get remembered.” Well, I couldn’t agree more, Mr. Schiff.  And here’s why. Let’s use this year’s Olympics as an example. I’m willing to bet that if I asked you what John Orozco scored on the pommel read more…


This is my first blog post for WebiMax and I’d hate to start things off on the wrong foot. So, first and foremost, I’d like to apologize for misleading any Gene Simmons fans.  As much as I’d love to tie The Demon and Starchild to SEO, I think I’ll save that for a later date. I read more…


  Any time a business uses a third-party’s services, it’s placing itself in a vulnerable position.  This goes for any outsourcing, but especially for SEO and online marketing. How many impressions can be had regarding your campaign?  I don’t mean the traditional advertising kinds of impressions, such as the number of times drivers cruise pass read more…