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Category: Content

Category: Content

Two Ways Your Agency Might Be Messing with Your Marketing

  Any time a business uses a third-party’s services, it’s placing itself in a vulnerable position.  This goes for any outsourcing, but especially for SEO and online marketing. How many impressions can be had regarding your campaign?  I don’t mean the traditional advertising kinds of impressions, such as the number of times drivers cruise pass […]

Don’t Let a Penguin Chill Online Marketing Outlooks

  Of course, the Penguin update is a hot topic at the moment.  Google, the most widely-leveraged search engine, made some modifications, which influenced a number of Web masters.  What’s done is done.  It’s not the first time Google has done it; and, it won’t be the last.   Should it chill your reception of […]

Raising Content from the Digital Dead

  How many articles have you seen cruise past your Twitter stream?  I see hundreds of suggestions per day.  Where does all that digital content go?  Surely, the lifeline of posts is not long; there’s an incipient flood coming by the hour.  However, from a curation perspective, there’s no reason for content to rest in […]

The Rights of (a Copywriting) Man

  Sometimes copywriting can be a paine pain for professionals.  I employ copywriting from a comfortable position.  I produce for WebiMax.  I’ve been working in the field of online marketing for over five years and still have a lot to learn (I’ll always remain writing teacher and student); but, I feel confident in my position, […]

Copywriting Firsts and Reminders for Beginner SEOs

  How would you rate the importance of copywriting on a scale to one to ten?  If you didn’t admit to eleven or above, keep reading.  It’s the core of communication.  Content adopts a variety of online forms these days (video, infographics, sound bytes, etc) but to date, written content is a need for all […]

Why Content Curation?

I wonder if Picasso threw paintings away after one day.  That’s what happens to a lot of writers’ online works.  Content is not physically “trashed”; yet, if it’s not evergreen (and even in those cases at times) the content kind of rests there, eternally at peace.  It’s a sin we let content pass on in […]

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