It was pitch black back then. But after joining WebiMax and expanding my copywriting skills, I began to see the proverbial light.
I look back at what I wrote then and what I write now and I notice a major difference in the quality and tone of my writing. Before it was good. Now, it’s better than before. And the most exciting part is it will continue to improve as long as I continue to pull from the great resources I’ll be discussing below.
I’m convinced my improvement as a writer resulted mainly from one thing: the wisdom and information in the newsletters I started reading a little over a year ago.
Benefits of Reading these Free Online Newsletters
Taking a few hours out of your week to read them will help you to dramatically improve your writing and business skills. You’ll also become more passionate and confident when the time comes to exercise your opinion. Topics covered in these newsletters include:
• Traditional copywriting and SEO copywriting
• Traditional marketing and Internet marketing
• The business of giving a lot and receiving more in return
• Perseverance, consistency and passion
• Healthy living for a healthy business
I believe that 20% of people are truly passionate about the industry they’re in. The other 80% are either complacent, apathetic, or wishing they were somewhere else. I’m confident that reading these newsletters will make you part of the 20%, if you’re not already part of it.
Whatever percentage you’re part of, find comfort in these newsletters. As you’ll learn, they’re rich with experience, intelligence and a genuine concern.
The Best Online Newsletters Currently Available
Copyblogger is the authority in content marketing. The company that specializes in producing content marketing software and other valuable marketing resources started out as a little blog about 7 years ago. The founder, Brian Clark, wrote two blog posts a day about the importance of content marketing. Eventually, Copyblogger became an empire and defined the true value of having a blog with fresh content.
In the Copyblogger newsletter, you’re going to get the latest on content marketing, social media marketing, SEO and more. In addition to receiving updates every time a new post is published, you’ll also have access to 13 free ebooks that individually dissect topics like landing pages, keyword research, email marketing and SEO copywriting.
Early to Rise
The Early to Rise newsletter is released every weekday morning around 7 a.m. like clockwork. You can always expect it and always expect it to be great. Craig Ballantyne, copywriter and self-made entrepreneur, is the editor of the newsletter. He writes about 1 post per week and brings in professionals in various industries for the other days.
The writing styles these newsletters employ have had a huge impact on my writing. Their content makes me a better businessman while their style makes me a better writer. All newsletters are clear, engaging and concise. I especially love when Bob Burg posts. He writes about the benefit of giving and how it applies to business.
Leo Babauta is an author, minimalist and deliverer of peaceful practices. The ZenHabits newsletter has over one million subscribers.
The truth is, a lot of us lose track of what’s truly important when we start following our dreams. Business and passion can make our minds race and hard to slow down. With the posts on ZenHabits, Babauta makes you stop for a minute and reflect.
He believes in simplicity and contentment and succeeds in helping you find it. Take a break from the biz, relax, and simply enjoy being present. Life is good.
American Writers and Artists Inc. (AWAI)
Mark Ford, the copywriter and entrepreneur who started Early to Rise, also created AWAI. I briefly mention my experience with AWAI in my previous .
Nearly every day, AWAI brings in a professional to write a single post or a series of posts about copywriting, freelance writing, graphic design and other marketing topics. If you’re trying to make your own in the freelance biz, definitely subscribe to AWAI’s The Writer’s Life newsletter. You’ll get amazing deals for awesome courses and news about upcoming conferences and events.
However, if you’re just looking for amazing content, go directly to the AWAI article library. I’ve learned so much from reading these. If you’re an aspiring copywriter, I recommend you read every post by Michael Masterson (Mark Ford’s pen name).
Comment about your favorite places for fresh content in the comments section below and let me know what you think about the newsletters mentioned above.
Sometimes copywriting can be a paine pain for professionals. I employ copywriting from a comfortable position. I produce for WebiMax. I’ve been working in the field of online marketing for over five years and still have a lot to learn (I’ll always remain writing teacher and student); but, I feel confident in my position, reading and writing daily upon a range of online marketing topics. However, I’ve written for a range of clients in the past; and, can say in retrospect, I have not always felt so comfy.
It’s not easy to communicate with clients as a writer sometimes. There may be no direct contact or weakened lines of communications regarding what a client expects, desires, and understands about copywriting implementations (from an online marketing perspective). Rather than point fingers, it’s best to ensure things get done, to address the client’ needs. In theory, communication is the best remedy; yet, during day-to-day hustle and bustle, things get lost in translation, leaving communication wanting of sufficiency.
As a seeker of copywriting services, consider providing writers with the following rights to say:
Your Service/Product is Boring
I’m sorry; I’m not saying your product or service is not of high quality or there is not a definite market for them; I’m saying the topic is boring to address via copywriting. I’m creative; I would like to inject some intrigue for (your) readers. Are you willing to grant your writers a license to thrill? Brands (and aligned businesspeople) come in a variety of personalities; some are more comfortable than others in granting writers carte blanche.
However, consider the purpose of the copywriting. Do you have strict on-page expectations or would you like the copywriting provider to extend the content’s reach, potentially making a post go viral? A just-the-facts philosophy is likely to address on-page needs (describing goods and services) but cascading paragraphs, describing plastic tubing, is not going to incite a large reader market. Are you interested in fishing in a larger reader pool? Allow your copywriting professional to employ some creative allure.
I’m Not a Star; You Are
Could you imagine if I attempted to pen SEO copy like Rand Fishkin? It would be alarmingly obvious and embarrassing for me. He is the Wizard of Moz. Compared to him, I represent the lollipop guild. I understand respective owners and clients seek copywriting due to time constraints. However, please put in the time to provide writers with industry resources, suggestions, and anything, which may help them sufficiently address your industry.
I’m not the star…you are.
This is important depending on the nature of services. Are writers describing your products and services? If so, a very broad understanding of the industry may suffice, mirroring the understanding of your target market. However, do you want something ghostwritten, positioning you as an authority figure? It’s not uncommon; you may be a ‘Shakespeare’ when it comes to your respective industry, but not a writer who will be remembered for centuries; you feel more comfortable leveraging a writing-convention translator, a copywriting service. Understood, but, ensure you are providing enough insight so writers can properly ‘channel’ you, emulating your sense of expertise.
I Need More Time
There was a time when copywriting (pretty much) meant the provision of textual content. However, nifty infographics, videos, and other varieties, comprise ‘content’ these days. I would suggest clients take a gander outside the traditional parameters of textual content. For many service and product providers, visual stimulants allow for much better communication and user/brand-target experience.
Do you see a difference?
Are you building a site and need immediate copywriting? Understood, the process does not take very long. Would you like something done ‘super-duper’ well, hosting a variety of visual implements and points of reader intrigue? I celebrate the sentiment; but, writers will need more time to produce such copy. The venture may warrant more time, resources, and investment. Speak with your service provider about the difference.
Along with other bloggers and copywriters, I love to write. That’s what I do. What do you do professionally? Search engine optimization providers partner with businesspeople in a variety of industries: medical, industrial, automotive, legal, and so on. Each client has their own respective areas of expertise, which may or may not overlap with my own. For instance, while lawyers are likely good writers, they may not have the time to invest in online marketing pursuits throughout their day; rather than write a blog post for their site, they’ll approach SEO copywriting professionals, who can help with search engine optimization objectives.
I read a good post this morning by Rand Fishkin. He frowns upon the ongoing initiative of link buying and prods readers to consider buying blogs instead. I think the process could be highly successful if a brand can align itself with industry bloggers who would consider such a partnership.
It got me thinking of another SEOmoz post, written by Anthony Mangia, who suggests every in-house person write two blog posts per month. I champion his emphasis on producing great copy, but I think most would agree – not every person likes to write or is good at it. A more practical sentiment was relayed regarding at least having workers provide insight for blog posts; that might be more helpful, as I confessed as an SEO copywriter.
Another thing that struck me, reading the comments to Anthony’s post, was the omission of other-than-textual content mentions. ‘Content’ takes the shape of a variety of online entities in modern times: blog posts, videos, infographs, podcasts, etc. What methods are best to inform your target market? A variety of online marketing methods exist, but are you listening to SEOs or your consumers? What variety of ‘content’ makes the most sense for your brand? For instance, a supplier of marble and granite tile may best inform its public through a library of videos; marble consumers make the purchase to aesthetically enhance their homes; it’s a benefit to ‘visualize’ performed work before it’s done in a consumer’s home.
While a variety of content is at a brand’s disposal, written content is still a necessity. In many cases, a company’s written content is the main attraction of its site, informing the public about services, products, and the overall brand. Who’s doing the writing on your site? Are you engaging your target market with your brand’s copywriting? While you’re hard at work, doing what you do, my team and I write each day, honing our own skills. I don’t expect all brand execs to double as stellar writers; I expect brand execs to be good at what they do within their respective professions.
Would you like to communicate with your target audience through copywriting? Is writing not your strong suit? Does the thought of writing scare, intimidate, or bore you? I understand; we all do different things, making us unique and individual professionals. Don’t come to me for help with your taxes; but, if you need written content, this copywriter will write for your brand’s attention.