Category Archives: Customer Retention


If you want to have a successful business, you will need more than a great product, you’ll  also need great customer service. Quality customer service strengthens the relationship you have with your customers and leads to brand loyalty and higher sales.   Poor customer service can lead to a poor business reputation which is the read more…


This year marks the 25th birthday of the World Wide Web and if you’re like the rest of the world, the internet now consumes more of your time than you’d like to admit.  We must assume that at least once during the last 25 years, you’ve undoubtedly landed on a 404 error page, and probably read more…


Mobile technology has given people the tools to reach into their pocket and get all the pertinent info they need to make a smart purchase whether a product is on the shelf in front of them, or they are planning a trip and looking to book a room.   The rise of mobile has yielded read more…


While many Marketers make it a point to improve the user experience of their site, or the visual aesthetics of their mobile layout, one must not ignore psychological cues. These cues can encourage someone to make a purchase, or share a product with a friend via Social Media. Surprisingly enough, even the least technological species read more…


I joined the leagues of late-bloomer shoppers this week at local malls.  I know – what irony, an online marketing person neglecting cyber shopping for brick-and-mortar crowds!  I was standing in line at an electronics store and overheard a conversation taking place between two friends who were purchasing a game system for a third friend.  read more…