Category Archives: Customer Retention


Mobile technology has given people the tools to reach into their pocket and get all the pertinent info they need to make a smart purchase whether a product is on the shelf in front of them, or they are planning a trip and looking to book a room.   The rise of mobile has yielded read more…


While many Marketers make it a point to improve the user experience of their site, or the visual aesthetics of their mobile layout, one must not ignore psychological cues. These cues can encourage someone to make a purchase, or share a product with a friend via Social Media. Surprisingly enough, even the least technological species read more…


I joined the leagues of late-bloomer shoppers this week at local malls.  I know – what irony, an online marketing person neglecting cyber shopping for brick-and-mortar crowds!  I was standing in line at an electronics store and overheard a conversation taking place between two friends who were purchasing a game system for a third friend.  read more…