Today kicks off the Internet Retailer Commerce Event of 2013, otherwise known as the largest e-commerce event in the world, and WebiMax is proud to be attending! This two-day event, taking place on June 4th and June 7th, consists of a slew of workshops and talks from noteworthy speakers for representatives from online companies to attend. Here, the guests will be able to get some tips on how to take advantage of the latest e-commerce technologies, strategize, prepare for the future of online retailing, and use social media to their advantage. WebiMax will not only be attending workshops and talks, but will be featuring our own booth as well, where attendees can stop by and get a free website analysis onsite. I’m excited to return to WebiMax with some expert insights from speakers like Al Gore, Rakuten CEO Hiroshi Mikitani, HSN CEO Mindy Grossman, and more.
So what does WebiMax, and SEO in general, have to do with e-commerce? Quite a lot, actually, and what with SEO being the ever-changing animal that it is, we can only anticipate that the relationship between the two entities will continue to grow.
Take into consideration the fact that when sites rely on e-commerce, no matter what they’re selling, they’re going to have to compete with online retail giants like Amazon, eBay, Wal-Mart, and more. However, for these sites, being smaller and more focused on a particular product is pretty advantageous. Amazon isn’t going to optimize their page for selling sunscreen or running shoes, since they’re an e-commerce site with literally thousands of categories to peruse, but a retailer that specializes in these products can (and should!). At the conference, I’m hoping to conjure up some more ideas about how sites can optimize their layout/design, content, images, and marketing to generate an organic sense of authority on the product or service, encouraging customers to trust the smaller search engine results while shopping around rather than going straight for a site like Amazon.
What I’m particularly excited about, though, is the workshop on how social media networks can be a sale-boosting sidekick. Here at WebiMax, our social media department is always coming up with fresh ideas about how to use the ever-popular social media platforms as grounds for optimization – in today’s SEO climate, if you don’t have social media profiles, you’re missing a huge chunk of your campaign. I’m hoping that getting an inside look on how other companies use tools such as the Facebook app, Youtube playlists, viral images, and general social media interaction to boost their e-commerce success. By collaborating creatively with others in the field, our social media department will be more successful than ever in driving traffic and making sales. I can’t wait to get some new tricks up my sleeve and share some ideas of my own!
Since WebiMax’s ultimate goal is always to get clients’ webpages to the first pages of Google’s results, SEO goes hand-in-hand with e-commerce more than one might think. I know that discussing e-commerce topics with those in the industry all around the world and hearing from the visionaries of the field is going to be a fruitful experience for me and the company.
From the dawn of e-commerce, self-proclaimed Internet gurus have preached that bringing more visitors to your website will increase your sales (conversions). So, the question is, do more visitors equal more conversions? Yes, but there is a caveat. You have less control over the amount of visitors that come to your website, and you need to substantially raise the amount of quality visitors to your site to see the benefits.
During our SEO campaigns for clients, our goal is to help them gain more visitors, but we explain that it may take time to increase the amount of traffic to the site through organic ranking processes. So, during the beginning of SEO campaigns, we don’t only focus on marketing the website. Our experts start off fixing coding issues and increasing conversion rates to improve ROI on the current visitors coming to their website.
With that being said, let’s take a look at one way to increase conversion rates which you have more control over. The best way – and it should be the only way to test conversion rates – is the A/B test. The A/B test is to have two nearly identical webpages with only minor changes from Page A to Page B.
For example, you may want to test your call to action on a page to see if it yields higher conversions. Below, we adjusted the size of the header image (not shown below) and hero image; you can now see products above the fold (viewable screen no need to scroll down), and we added a call to action “Buy Now” and the price.
Variation 1 (B)
The simple changes above helped increase the conversion rate from 9.49% to 17.68% over a two week A/B test.
The conversion rate increase led to a higher value per visit. The original page in our test showed a value per visit of $2.42. Then, through the changes, the value per visit rose to $3.78. The average value per transaction fell from $51.22 to $42.70, but the revenue increased through more transactions from a smaller sample size than from the original sample size (see below).
During the test, Page B had 328 visits compared to page A’s 507. Even with fewer visits, Page B out performed Page A in both revenue and transaction. This test shows the true value of A/B testing.
In conclusion, you can see why it should be more important to increase conversion rates through A/B testing, rather than just focusing on gaining more visitors. Keep in mind, in no way am I saying not to try to gain more traffic, the two should be done together, but what you may find is you can impact your ROI faster by focusing your efforts on increasing conversion rates. By focusing on conversion rates first, you will earn more money per visit as your traffic rates continue to increase.
WebiMax offers complete and comprehensive e-commerce solutions for your business. With WebiMax, there are many options and the opportunities are endless! With e-commerce, you can now sell your products and services right on your website.
Not only will our team of design experts implement your e-commerce strategy to your website, we’ll help create an interactive customer experience. We understand the many faucets of creating a customer “conversion”, and we can integrate e-commerce with our landing page optimization (creating a “sticky” landing page that increases conversions), to ensure that your company is capitalizing on the most revenue opportunities.
E-Commerce has emerged to become one of the most advanced and sophisticated process of the internet. It has grown to include not only the purchasing of your products on your website, but a far more advanced process that includes electronic funds transfer (ETF), inventory management, point of sale, financial analysis, marketing, and more.
With this recent emergence, it is now possible for your products and services to be available anywhere in the world! Customers can now be reached all over. Is your company trying to reach buyers in other markets?
We use several highly reputable platforms, all of which are “open source” so that we can create a fully customized platform for your business needs. In addition to the design of the platform, we also ensure that the system is fully integrated with your accounting, point of sale, and inventory systems.
If you’re not using e-commerce to its fullest potential yet, ask yourself if your competitors are…
So far in 2011, we have learned so much. Oil is surging over Middle East conflict, Charlie Sheen is winning with TigerBlood, and social media is being used in a whole new way by advertisers (see our blog titled “Social Media – The New Marketing”). One more thing learned is the strong start to the year that WebiMax is off to, illustrated through 3rd party ranking organizations and their recent coverage in media outlets.
TopSeos.com, the independent authority on ranking internet marketing companies, has ranked WebiMax #1 in the United States in Search Engine Optimization, Local Search, Web Design, Landing Page Optimization, Reputation Management, E-Commerce, and Multilingual SEO for 2011. TopSeos.com offers a full analysis on their website.
Kenneth C. Wisnefski, Founder and CEO, announced that “2011 is on pace for the growth that we anticipated. We are currently in the process of launching our proprietary seo management tool and expanding our reach further across the U.S. and abroad with offices in the United States in Boston and Chicago and abroad in Australia, Canada and Spain.”
A huge proponent for WebiMax’s success is in their abilities to recruit and hire the most talented employees. The management team at WebiMax, led by a serial web entrepreneur, brings with them many years of experience in the industry and has kept the company alert to changing trends in internet marketing.
For example, Google’s algorithms are continuously evolving to ensure only the best websites with original content populate their search engine results. Google changed their view on techniques that were acceptable in the early stages in SEO. The management team at WebiMax noticed this evolving trend and adapted their business model to stay one step ahead of the landscape. While other companies were being penalized by black-hat SEO tactics, WebiMax continued their ethical approach and continued their growth.
“We are ahead of schedule at reaching our target revenue # of $10 million of 2011 and look forward to rest of the year”, states Wisnefski.