My experiences working at WebiMax have been rewarding, to say the very least. I’ve been fortunate enough to meet many great and influential people, including Sheryl Sandberg of Facebook and Denise Morrison of Campbell’s Soup Company. However, my meeting with the Mayors of Camden and Atlantic City, New Jersey at last Friday’s Southern New Jersey Chamber of Commerce event may have been one of my best experiences to date.
Lorenzo Langford and Dana Redd, the Mayors of Atlantic City and Camden, respectively, spoke at last Friday’s Good Morning South Jersey Series. Both Mayors were faced with similar challenges during their tenure in office – revitalizing the business sectors within their cities in order to create jobs and stimulate economic growth for their citizens.
Building businesses and brands can often be a tedious and intensive process. Much like Mayor Langford and Mayor Redd, marketers must find innovative and effective ways to improve the revenues of various businesses and maximize their potential for achievement and success. Camden and Atlantic City are both in the midst of their own revitalization strategies to drive new businesses into the area. Conversely, many businesses have turned to Search Engine Optimization, Integrated Public Relations and Social Media to enhance their brands.
These and other digital marketing initiatives have helped businesses grow in the competitive online marketplace. By utilizing proven methodologies while maintaining a focus on innovation and originality, everyone from business owners to major metropolitan mayors can improve their brands.
Last Friday, I attended the 2013 Paradigm Award ceremony at the Hyatt at the Bellevue’s Grand Ballroom in Philadelphia, PA and I was fortunate enough to witness this year’s honoree, Denise Morrison of Campbell’s Soup Company, accept the prestigious award. Presented by the Greater Philadelphia Chamber of Commerce, the yearly luncheon was organized to celebrate and recognize prominent professional women in the area and their contributions to local businesses.
As President & CEO of Campbell’s, Denise’s guidance has helped the company achieve success across the board, but what intrigued me the most about Denise’s acceptance speech was learning that one of Campbell’s biggest apparent challenges as a business is adapting their model to the digital age.
While Campbell’s is a brand name that has long been synonymous with soup, several competitors have emerged in the industry within recent years and have quickly gained ground, both offline and online. This competition has given Campbell’s incentive to maximize their marketing efforts and reach a new audience on the Web while still striving to maintain their significant offline presence, as well.
Many of the Paradigm Award attendees understood Denise’s goal to build a stronger presence online, as these local business owners and managers have worked to enhance their marketing strategy in recent years. With a stronger focus on their social media marketing and on-site user experience, Campbell’s has been able to tap into the lucrative Internet market and businesses (both locally and nationally) have followed suit.
The Internet has changed many businesses on a fundamental level and even large companies like Campbell’s are no exception. As a truly forward-thinking and innovative CEO, Denise Morrison’s push to make Campbell’s a more Web-focused business has not only enhanced their brand recognition but helped to increase their revenue, as well.
WebiMax congratulates Denise Morrison on receiving the Paradigm Award and we look forward to next year’s ceremony!
For more on the Paradigm Awards, visit the Greater Philadelphia Chamber of Commerce website at www.greaterphilachamber.com/paradigm. Want to know when WebiMax will be attending a conference or networking event near you? Follow us on Twitter: @WebiMax to find out!
We listen to the Preston and Steve show on 93.3 each morning and have been since the Y100 days. These guys have always delivered quality content and continue to do so on WMMR.
Each year the guys (and girls) from the show literally camp out at the Plymouth Meeting Metroplex to support Philabundance, a local charity that supplies area families with food. But this year, supplies are very, very low and they need everyone’s support.
WebiMax will be collecting food at our HQ at 6000 Commerce Parkway, Suite A Mount Laurel, NJ 08054. We’ll deliver the food to the Preston and Steve gang at the Metroplex this Thursday night.
Here’s what Philabundance needs:
- Canned/ Shelf-stable tuna
- Macaroni and Cheese
- Canned Pasta
- Canned Beef Stew
- Canned Chili
- Creamy Peanut Butter
- Canned Green Beans
- Canned Corn
- Canned Fruit
- Breakfast Cereal and Hot Cereal
In addition to dropping off food, you can support the hungry by making a donation online. Thanks for your support! Please call 1-856-840-8300 or email me firstname.lastname@example.org if you have any questions.
Progression of the “Wall o’ Food”
Each month we invite the community to visit our office and learn about SEO. This month we had two excellent presentations: Patty Ryan spoke about Twitter marketing and Chris Le showed us how to scrape the web with Google Docs. In addition to hosting the event at our office, we also stream it online for visitors outside the area. The content was both interesting and easy to understand, as it should be. But there were other lessons to be learned along the way.
Things I need to do better
We had roughly 30 people show up for the meetup; more than we had at the previous events. That’s awesome, but it also reveals my first mistake: I don’t know exactly how many people attended or how many were not WebiMax employees. It might be a little difficult to follow up with each attendee if I don’t know who they all are. We have a Meetup.com page for the event, but not all of the registered members who said they would attend did. ¯_(ツ)_/¯
We had a sign-in sheet, but I didn’t notice that the email field was missing until it was too late. And no one was declared the official “greeter; sign people in and make them feel welcome” person. Time to take some notes. Boy am I glad that I created that Meetup.com page or else I wouldn’t be able to follow up or get feedback. $72 well-spent.
Those who couldn’t make it to our office due to traffic or because the U.K. is across the Atlantic could watch the presentations and ask questions live via Webex. Awesome, we could have up to 1,000 “virtual attendees”! We had 8. There were a lot more viewers online the previous month probably due to the following:
- Less internal promotion
- Less email promotion
- Less social media advertising
- Lack of visibility of the “watch online” link on the meetup page
During the presentation we had some social media promotion, but not nearly enough. Ironic considering the first presentation was on Twitter marketing.
While eating lunch today I was thinking about how we could improve our social visibility during the meetup. I looked down at my delicious Wawa turkey bowl and decided to send them a message on Twitter for no real reason: Man, I love you @wawa and attached the glorious image below. (Follow me @chriscountey)
It was humorous at the time, but totally honest. What I didn’t expect took me completely by surprise. Not only did Wawa start following me on Twitter, but they sent me a DM as well:
Automated or not, well done Wawa social media people. Well done. I’ll definitely keep this in mind when putting together my to-do list for the next meetup.
What I applied from my previous meetup
Ever been to a professional event where the presenter points or twirls their finger at someone sitting at a computer indicating that it’s time to change slides? Of course not! Well, that’s how our 2nd Agile SEO meetup went. And that’s OK for a meetup, but I want it to become something more. So this time I sprung for a fancy-schmancy remote PowerPoint clicker. It was well-worth the $50 to watch the presenters seamlessly glide through their slides like the magical SEOs they are.
In hopes of drawing a larger crowd from our office I changed the time to 6PM from 7. I definitely noticed an increase of my coworkers at this event compared to the last. Score!
So far our meetups haven’t been perfect. But they are getting better. Like other things in SEO, you’re never done; constantly improve or fall behind.
SEO Meetup To-do List
- Sign up for a Meetup.com page and brand it
- Wait to announce your meetup until you have everything set, including speakers, topics and a location
- If you have a way to stream it live, promote that URL early and often
- Include your staff and your existing clients in your promotional materials
- Encourage your staff to speak; speakers at events such as SMX attend for free
- Leverage social media to promote the event. Promote your presenters during the event and tease the next event after
- Invite friends from other meetup groups
- Invite local businesses offline
- Get a fancy PowerPoint clicker thing
- Create signs and provide hints if your location is hard-to-find
- Have a greeter who can thank each attendee and capture important information
- Thank your attendees before and after your event
- Write a follow up post
- Promote the speakers and their presentations (it will show them you appreciate their time and encourage others to speak next time)
Please join our meetup group and stay tuned for November’s Agile SEO event!